Advertising & Marketing

Google’s Gemini AI is facing criticism for historical image inaccuracies, highlighting genAI’s limitations and biases. The errors could deter wider adoption as companies rush to commercialize.

Inditex seeks a bigger piece of the value market: While Zara has gone upmarket, its parent company is expanding the low-priced Lefties brand to appeal to Gen Z shoppers.

AT&T subscribers across the US lose service while customers on other carriers get busy signals. Network failures could point to an overtaxed infrastructure.

Microsoft and Intel mint $15 billion deal, taking aim at Nvidia: Intel will produce custom chips for Microsoft. Nvidia keeps cashing in on AI, but industry alliances could throttle its growth.

Tech job seekers are stressed: Taxing application requirements force candidates to showcase highly technical work without pay, pointing to an industry that’s no longer catering to human talent.

Some 71% of US retail decision-makers have invested in data and AI-enabled content for personalization, according to an August 2023 survey by Coresight Research. As more brands adopt AI to scale tailored content, they’re also confronted with the challenge of protecting—and respecting—their audience’s privacy. Here are three ways—and real-world examples—retailers can implement AI without overstepping customer boundaries.

The ecommerce search experience is ripe for reinvention: Pinterest, Walmart, Etsy, and others are relying on AI to deliver more relevant results and drive sales.

Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.

But to keep it up to date and effective, financial institutions must follow some best practices.

This year’s Super Bowl was marked by quite a few celebrity-filled commercials, but one caught our attention above all others—not just for its perfectly chosen star-studded cast, but for its ability to keep the conversation going after the game was over

They join the chorus of developers challenging “malicious compliance” and high fees, signaling broader developer discontent and potential EU regulatory action.

Google continues its generative AI blitz: A new Gemma family of models and Gemini business solutions are part of a litany of AI releases that are simultaneously useful and dizzying.

The generative AI service starts spewing nonsense, underscoring the fragility of adopting technology that’s still a work in progress.

Here are some insights to maximize success on the platform, including how Amazon supports brand and performance goals, how sellers are leveraging AI, and the sweet spot for product volume and price.

Groq helps ChatGPT feel like a natural bot: The startup’s chips could supercharge the AI sector by making chatbots think and respond faster. Their lower costs could be a blow to Nvidia.

Amazon’s website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.

On this podcast episode, we explore the deployment of AI in payments in 2024. First, we discuss the most impactful use cases for AI in payments, such as fraud detection and prevention, false declines and purchase conversion, B2B payments, enhanced customer service, and digital wallets. In our "For Argument’s Sake" segment, we rank these use cases in order of impact and debate our decisions. Join the conversation with host Rob Rubin, our analyst David Morris, and Angela Murphy, PhD, client partner at Persistent Systems.

It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024’s version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.

It’s investigating potential harmful effects on minors. Addictive design, privacy, and age verification face an overhaul.