Its $2 trillion valuation is driven by cloud computing growth, AI investments, and strategic diversification despite lagging in AI productization—revealing a safe and steady path to longer-term profits.
Alphabet’s driverless robotaxi service is available to all San Francisco residents, with 300,000 people on the waitlist. Waymo benefits from rivals lagging behind.
WPP hopes to counteract in-housing trend with an AI studio: The agency’s partnership with Nvidia has created a text-to-video product for marketers tied to its data insights.
May shows signs of an ad market cooldown: The industry saw its 14th straight month of growth, but the slowest since September as it prepares for seismic changes.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Made-for-advertising (MFA) websites, which run programmatic ads but lack quality content or engagement, account for just 2% of unique websites, but are drawing in as much as 11% of total open programmatic ad spend worldwide, according to October 2023 data from Pixalate.
VW invests $5 billion to keep Rivian afloat and in turn gets access to technology-driven solutions for its fleet of vehicle brands. Strategic partnerships can accelerate EV adoption.
Intensifying scrutiny and potential billion-dollar fines could create product fragmentation, leaving EU customers without some features and functionality.
Toys R Us offers a high-profile use case of AI video: The toy brand made an ad with OpenAI’s Sora tool, riling creatives.
Backlinks remain crucial for high Google ranks: study shows 96% of top sites have over 1,000 unique links despite the search giant's claims.
On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.
Private label sales are growing as consumers seek cheaper alternatives to national brands, but price isn’t the only reason.
A cyberattack on CDK Global disabled key systems for nearly 15,000 car dealerships, seriously disrupting operations. Ransomware can paralyze entire industries relying on single service providers.
A card comparison widget could hurt affiliate marketing sites—and open the door to Google controlling the entire card acquisition journey.
Paramount streaming gets more expensive as Skydance merger evaporates: The company is raising prices as it looks to recoup $500 million in costs.
CNN bets big on the presidential debate: The challenged news network is bucking tradition by selling ad space and allowing simultaneous broadcasts as it looks to recharge its brand.
Behavioral advertising could be on the federal chopping block: A draft of the American Privacy Rights Act drew criticism from ad groups for proposing harsh restrictions.