Advertising & Marketing

eMarketer research analyst Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss the new 5G iPhone 12 and whether it will be a game-changer. They then talk about living in a mobile-first world, why your next phone might come without any apps and rewarded video vs. in-app purchases.

Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.

As companies like Twitter and Microsoft announce long-term remote work policies, business leaders are grappling with what their return-to-office plan may look like.

The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, principal analyst Jillian Ryan, and vice president of content studio at Insider Intelligence Paul Verna discuss the major digital pivot to reimagined events amid COVID-19. Then, the usual suspects talk about Twitter's fight against election misinformation, TikTok's potential rivals, untapped marketing to lower-income customers, ecommerce within YouTube, and how cats aren't as heartless as they seem.

Apparel manufacturing company Dickies recently launched a digital-first content campaign to build on its ongoing diversity efforts. Amid the pandemic, it had to be shot by the very creators highlighted in it, using their own devices.

In a challenging year for advertising worldwide, Germany will experience a slowdown similar to that of every other market we track. Germany’s digital ad spending had grown at double-digit rates for each of the past three years, but pandemic-disrupted 2020 will see that growth slow to just 0.8%.

eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss the gradual return of sports audiences and how advertisers are viewing these marketing opportunities. They then talk about Facebook halting political ads after the election, Twitch selling inventory on Amazon's advertising platform, and out-of-home advertising in Q2.

Business Insider Intelligence research associate Hirsch Chitkara and eMarketer principal analysts at Insider Intelligence Mark Dolliver and Nicole Perrin discuss the latest intelligence report from the US House of Representatives, what it could mean for advertisers, and what its findings might mean for the future of Facebook.

The healthcare and pharma industry has been slower to embrace digital marketing compared with other verticals we track. Heavy regulation makes ad targeting more difficult, which has kept traditional media buys and in-person marketing popular.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how negative emotions are received in ads, whether we're witnessing the beginning of the end of the Upfronts, if paying with your hands is a good idea, the significance of LinkedIn Stories, if parents are actually influencers, what the Boston Celtics and Twitter have in common, and more.

In terms of the allocations of spend across industries, 2020 will be a story of two trends. On one hand, digital ad investments (and advertising investments overall, for that matter) in some sectors will decline immensely as a result of those industries facing insurmountable barriers. On the other, the pandemic will allow certain other industries to remain resilient in terms of digital spend, with relatively strong growth forecasts for the year. It comes as no surprise that the automotive and travel industries will experience huge spending declines in 2020. As the UK imposed strict lockdown rules, pretty much all travel was nixed for several months. Investment in digital advertising by these two industries will thus suffer, with spend declining by 20.4% for auto and by 36.7% for travel this year.

Yes, it's really happening: The cookie-less future is on the way. Allison Schiff, senior editor at AdExchanger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what's been going on at the World Wide Web Consortium (W3C), what advertisers need to know about FLoCs of birds, and how optimistic they are about educating consumers about targeted advertising.

Addressable advertising relies on being able to identify users to serve them the right message at the right time. But the identifiers that marketers use to do this are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers—namely by killing the third-party tracking cookie.

The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.

No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in H2.

As much as consumer behavior and the wider economic situation influence the app economy, Apple and Google do as well. With their commissions on in-app purchases (IAPs) and subscriptions, and with their rules surrounding data and advertising, they can make or break different monetization strategies. The changes set to take effect in early 2021 under Apple’s iOS 14, especially, have upended app monetization.

eMarketer vice president of content studio at Insider Intelligence Paul Verna speaks with Business Insider Intelligence senior research analyst Audrey Schomer and research associate at Insider Intelligence Daniel Carnahan about a recent report titled "Digital Trust Report 2020: How US social media users rank 9 major social platforms on privacy, safety, misinformation, ad annoyance and ad relevance." They break down the report into easy-to-understand bits and examine how users are helping to shape the popularity of the platforms examined in the report, available on eMarketer PRO.