A recent study reveals this generational cohort cares less about accumulating and paying off debt than they do about saving.
The collaboration aims to stop harmful posts from spreading across platforms and protect against legal risks.
FDA warns AbbVie for misleading TV ad ft. Serena Williams: Pharma marketers—particularly those who work with celebrities—ought to pay close attention to the regulator’s assertions.
Their “boring” marketing tactics may be working—which means they should keep using them.
A $1.5 billion valuation could intensify pressure to meet investor demands, raising concerns about its balance between AI safety and profitability.
Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.
It urges stricter rules to protect minors from overspending in games like Fortnite and Minecraft.
Inclusive brands, exclusive growth: Beauty companies that champion inclusion unlock new customer segments and drive higher sales, a Circana and SeeMee Index study shows.
On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.
Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.
Accused of undercutting web traffic and ad revenue, the feature faces antitrust scrutiny in an already heated legal climate.
McDonald’s, Starbucks refocus on core strengths: McDonald’s added kiosks for faster service, and Starbucks enhanced its stores’ ambiance to encourage longer customer visits.
OpenAI bets on smarter but slower answers to outpace its rivals in the crowded AI market
The Surgeon General’s plan to protect kids, backed by state attorneys general, could change how platforms and advertisers engage users.
With no protections in place, users are vulnerable to widespread data harvesting, highlighting the need for stricter privacy laws.
Marketer and consumer priorities don’t align: An iHeartMedia report shows that marketers live in a vastly different world than their target audiences.
Oracle’s 13% revenue jump reflects the success of its multi-cloud strategy and major partnerships, positioning it as a leader in enterprise cloud services.