But Google isn’t the only company with a misbehaving AI: Microsoft and OpenAI chatbots have been generating problematic output too, but the burden is on Google to show its winning tech.
64% of US adults think disinformation and “fake news” are most widespread on social media, according to a September 2023 survey from UNESCO and Ipsos.
On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.
A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.
2024 is shaping up to be the year of the AI-powered shopping assistant. Just two months in, retailers from Walmart and Amazon to Ikea and Chevron have released a flurry of AI-based updates, hoping to make the shopping experience easier and more relevant.
While OpenAI is for Copilot and consumers, Mistral’s AI is being pitched as a service for Azure Cloud customers. Its AI diversification is raising regulatory eyebrows.
The gaming giant is cutting 900 jobs from its PlayStation division, reducing headcount in various studios as it reassesses the industry’s changing landscape.
Google DeepMind showcases Genie, a gaming and robotics catalyst: The AI model represents an innovative breakthrough that could be a stepping stone to artificial general intelligence.
Jolla targets Android users with its personal AI cloud server: It’s designing a small device that will protect AI users’ digital privacy. Convenience, reliability, and price are key adoption factors.
Google brings a transparency overhaul to search advertising: Move responds to uproar after report that ads were placed on problematic sites.
Another encouraging sign of ad industry health: US ad spending rose 4.3% last month, marking 10 consecutive months of growth and the best January on record.
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Google Gemini is available for all advertisers. Should you use it? The powerful generative AI tool is enticing, but it may not be fully baked yet.
Nearly a third of the US population will be free ad-supported streaming TV (FAST) viewers by 2027, accounting for a total of 114.5 million viewers, according to our September 2023 forecast. That large audience base, coupled with the rise of new players and the abundance of ad inventory, is making FASTs increasingly appealing to media planners—especially those on a budget.
Retail media works. For 77% of US organizations, retail media has either met or exceeded KPI expectations, according to a December 2023 survey from Skai and the Path to Purchase Institute. Only 3% say it had little or no impact on desired objectives.
Meta is hiring as Big Tech rivals keep cutting: It needs talent to lead the AI race even though hiring might annoy investors. It could also be a winning strategy.
Apple, Samsung, and Motorola push the needle on wearables: Unusual prototypes point to tech’s hunger for device revenue. But is it worth the cost?
We’re seeing artificial intelligence appear in chipsets and PCs while new wearables and smartphones could draw consumer interest. Multiple industries seek to regain momentum.