Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.
Retail media spans a broad and growing merchant list, from marketplaces (Amazon) to department stores (Macy’s) to ride-sharing apps (Uber).
Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.
On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.
Clean Creatives vs Edelman: Climate activists confronted the PR firm at the Cannes Lions Festival for its alleged greenwashing and ties to fossil fuel clients.
As the retail media industry evolves, marketers are embracing new formats such as open web, social media, and streaming TV to reach customers earlier in their buying journey and increase brand recognition. To accomplish this, we’ll see retailers form collaborative alliances with social media companies, streaming platforms, and publishers.
Reddit is borrowing from Musk’s Twitter playbook by charging for API access and deplatforming superusers and moderators; The trend is creating increasingly gated internet experiences, but at what cost?
Various services including Teams, Outlook, and OneDrive faced disruptions due to DDoS attacks by hacktivists. The incidents underscore the need for enhanced cybersecurity.
Is AI already replacing ad agency jobs? A new report suggests 33,000 jobs will be replaced by 2030, but there are signs that it’s already happening.
Over a quarter of digital time is spent with a CTV, but less than 10% of US digital ad dollars flow into CTV.
On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023—the best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.
An overwhelming vote in favor of user-replaceable batteries in electronics aims to improve e-waste management. It could lead to major design changes and longer device lifespans.
Hands-on previews praised its eye-tracking and immersive experience. Concerns about weight, its close-to-eye design, and the headset’s unclear purpose temper the buzz.
Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.
GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers.
As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.
NY health systems battle over trademark colors: The health systems are in court over advertisements using a “confusingly similar” shade of purple in their advertising campaigns. It’s a battle over patients—and trademarks.
Google Bard’s expansion to 27 countries is stalled over privacy concerns. Competitors could gain EU market share as heightened regulatory scrutiny may force Google to adapt its practices.
Ripping and replacing more than half of its 4G and 5G infrastructure will cost billions of euros. It also runs the risk of alienating its biggest trade partner.
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.