Google’s Gemini Pro 1.5 is powerful and confusing: After a recent release and rebranding, Google is showing off another accomplishment in the AI race. Consumers might not care.
Xbox embraces cross-platform gaming, hinting at a future beyond consoles. Meanwhile, PS5 nears its twilight, reflecting a broader industry pivot to cloud, mobile, and PC gaming.
On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.
60% of US digital media professionals agree that social media is most vulnerable to ad fraud, according to a September 2023 survey from Integral Ad Science.
Marketers are wary of AI-powered creative, but not productivity: Companies’ new features flesh out AI’s value as a professional tool rather than a creative one.
Prime Video with ads needs time to grow on consumers: Amazon is getting flak for its ad-supported rollout, but Netflix’s trailblazing shows it will pass.
LinkedIn's new API aims to transform B2B media planning: The new tool promises precise targeting and budget optimization.
It surpassed Alphabet with a $1.8 trillion valuation, driven by AI hardware demand. Investments position Nvidia as a central figure in AI.
OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.
Google wants to boost internal productivity with Goose AI: Releasing the coding software internally could be an initial step in what could become a full-fledged product launch.
Cisco cuts 4,250 jobs amid tech slowdown and persistent dip in demand for telecom and connectivity equipment.
OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.
Ad industry employment is soaring. Why is diversity falling? An ANA report found that ad industry diversity declined in 2023, highlighting faltering commitments to DEI.
Google responds to a scathing IAB report on the Privacy Sandbox: The company kept its EOY 2024 target and said changing privacy standards demand shifts.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.
Fifty-seven percent of B2B marketers said creating the right content is a challenge.
They’re trying to woo women and Gen Z consumers away from competitors.
Zuckerberg touts the Quest 3 as open, affordable VR for all, challenging Apple’s premium closed ecosystem. Can Vision Pro’s large developer and app base make it competitive?