By appealing the CMA Activision Blizzard decision, Microsoft started a judicial process that will delay various game projects and might devalue the companies involved.
On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti.
Rolling back LGBTQ+ marketing efforts is a mistake: By caving to unpopular sentiment, Bud Light and Target might have permanently alienated consumers.
Data security is the most important feature to adults worldwide when deciding whether to transact with a business online, according to TransUnion. An easy payment process is the second most important, followed by ease of login or authentication.
Integrating ChatGPT features in Windows 11, Bing, and Edge might mean a renaissance for all things Microsoft.
Partnering with local fleet operators bolsters the country’s clean-energy push amid alarming pollution levels. However, insufficient charging infrastructure remains an obstacle.
Marketing budgets squeezed: CMOs are pivoting toward tech and away from labor to hit objectives.
Comcast’s cord-cutting pivot: Its Now TV will offer an attractively priced streaming option combining live and ad-supported channels.
Internet use is growing the fastest in the Middle East and Africa, where about 80 million more people will go online at least once per month between 2023 and 2027, according to our forecast. Roughly 60% of the global population will use the internet regularly.
Retail media’s rise in popularity is being boosted by increasing ecommerce sales, a wide variety of ad formats, and established retailer-brand relationships. But an increasingly crowded space may have advertisers feeling overwhelmed, which could put a bit of strain on retail media’s growth.
Google outperforms rivals as it shows ChatGPT immunity: Despite their best efforts, Microsoft and startups haven’t eaten market share. Google shows it has leeway to approach generative AI cautiously.
Technology companies are caught between China and the US. Bans from both countries could upend entire supply chains and future growth.
Citing constitutional violations and hindrance to user-generated content dissemination, any outcome may affect tech regulation across states and digital ecosystems.
Advertising and PR agencies find many uses for AI: The tech’s ability to handle tasks quicker and at lower cost can make it a game changer despite risks.
Montana's TikTok ban stirs legal and marketing controversy: Brands and advertisers may reconsider their marketing mix going forward.
On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi.
Some retailers are testing digital freezer screens that act as real-life pop-up ads, while others are leaning on in-person events to build brand awareness. Digital kiosks combine in-store sampling, promotion, and digital media—a win-win for retailers and brands alike.
Beyond having to pay the largest GDPR fine, Facebook risks discontinuing its services in the EU, where it has 255 million users.
The memory chipmaker’s products getting blocked in China is another escalation that stifles innovation and competition.
AI is becoming a labor issue: Media workers from CNET reporters to Hollywood writers are making use of AI a major point of negotiation.