Retail media networks deliver 183% higher engagement, but with tradeoffs: Viewability and strategic ad placement are key, says new DoubleVerify report.
Google rushes to fix bizarre AI search results: It’s hardly the first time that generative AI has gone off the rails, but it could undermine Google’s core business model.
T-Mobile is buying most of UScellular’s wireless operations for $4.4 billion, strengthening its rural 5G access while pressuring competitors to secure similar deals.
xAI raises $6 billion to challenge OpenAI, which announced a new AGI safety committee. Rivalries could intensify as AI companies continue to take on the personalities of their founders.
Soon-to-be retirees want a way to catch up and leave the workforce with more security, but it’s also intriguing to younger consumers.
The initiative will utilize customer data for targeted advertising and innovative ad formats to attract sellers and non-endemic advertisers
Eating one small rock per day grants health benefits: At least, that’s what Google’s AI Overviews told some users in a major gaffe for its search strategy.
Disrupted search capabilities for ChatGPT, Copilot, and DuckDuckGo indicate potential infrastructure issues. Continued system outages could drive users to competing AI products.
The Ai Pin maker is looking for a buyer and valuing itself at up to $1 billion. Technical issues, leadership changes, and fierce competition challenge its market potential.
GenAI uses 33x more energy than specialized software: It’s taxing energy grids globally, raising concern that efforts to make it more sustainable aren’t up to par with AI advancement.
OpenAI and News Corp sign a $250 million deal, allowing AI access to top news content. Other news outlets are pushing back on AI.
An AI-powered Alexa will be a subscription service, enabling it to compete with multimodal chatbots. Its install base is an advantage, but privacy will be at the top of users’ minds
Major brands launch bilingual campaigns: Corona and Hyundai are connecting with the growing Hispanic market through authentic cultural touchpoints.
Congress inches toward a federal privacy bill with ad industry input: Revisions are closer to meeting industry demands, but there’s still no consensus.
The FCC turns its eye toward AI regulation: The agency proposes rules that would require disclosure of AI use in political ads following deepfake scandals.
Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate.