Intensifying scrutiny and potential billion-dollar fines could create product fragmentation, leaving EU customers without some features and functionality.
Toys R Us offers a high-profile use case of AI video: The toy brand made an ad with OpenAI’s Sora tool, riling creatives.
Backlinks remain crucial for high Google ranks: study shows 96% of top sites have over 1,000 unique links despite the search giant's claims.
On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.
Private label sales are growing as consumers seek cheaper alternatives to national brands, but price isn’t the only reason.
A cyberattack on CDK Global disabled key systems for nearly 15,000 car dealerships, seriously disrupting operations. Ransomware can paralyze entire industries relying on single service providers.
A card comparison widget could hurt affiliate marketing sites—and open the door to Google controlling the entire card acquisition journey.
Paramount streaming gets more expensive as Skydance merger evaporates: The company is raising prices as it looks to recoup $500 million in costs.
CNN bets big on the presidential debate: The challenged news network is bucking tradition by selling ad space and allowing simultaneous broadcasts as it looks to recharge its brand.
Behavioral advertising could be on the federal chopping block: A draft of the American Privacy Rights Act drew criticism from ad groups for proposing harsh restrictions.
Linear TV has been the bread and butter of upfront advertising. Although linear TV is declining, upfront spending will outlive it as commitments shift to digital inventory.
EU competition regulators accuse Apple of DMA violations and excessive store fees. Consequences could include fines up to $38 billion and delays to its AI pivot.
Y Combinator and 140 AI startups oppose California’s Senate Bill 1047, fearing its restrictions will stifle innovation and harm talent retention.
The ad industry’s AI use hits a high point: A majority (91%) of agencies implement the tech while the workforce grows uneasy about job security.
Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
Medical/pharma TV ad impressions resonate most with older consumers: Our Industry KPI data should inform healthcare and pharma marketers’ strategies for targeting patients.