“Google will account for over half of search ad spending this year, but Google's not the perfect fit for every query that every person could ever ask,” our analyst Evelyn Mitchell-Wolf said on a recent EMARKETER webinar. “It never has been, and now consumers are also going elsewhere to satisfy their search needs.”
The incident confirmed that the OCC’s concerns about banks’ ability to navigate major operational challenges are valid.
Antitrust concerns influenced Wiz’s decision to decline Alphabet’s $23 billion bid. The security firm has its sights set on an IPO as Google goes back to the drawing board.
Major gaming studios are accelerating the use of genAI in game production, resulting in developer and creative job losses and mounting ethical concerns
Netflix CFO Spencer Neumann is optimistic about the future of ads on Netflix. “When you get into ‘26 and beyond, [advertising] can be even more meaningful and, hopefully, it becomes to the point where it is a primary [revenue] contributor, given all of that engagement and reach that we’re building,” he said on the company’s earnings call last week.
Younger generations are social first; older generations begin in a web browser.
Despite a slow start, foreign sanctions, and tight digital regulations, generative AI is emerging as a significant force in China.
Unilever begins the process of selling its ice cream business: A sale could boost profitability and enable it to steer clear of controversies over Ben & Jerry’s political stances.
Third-party cookies on Chrome could be here to stay: Google said it may ask users to opt-in to cookie tracking in a major strategic shift.
Grab acquires Chope’s restaurant reservation business in Singapore, Indonesia, and Thailand, providing a blueprint for super apps absorbing flailing services to expand user engagement.
Valued at $5.5 billion, Cohere’s business-focused AI has secured major clients. It has no consumer-facing products—and no pressure from Big Tech partners.
ANA’s ethics code focuses on AI, privacy: Low consumer sentiment toward AI and changing regulations created need for a new framework.
Brands can advertise with Paramount for as little as $500: The media giant is looking to open up spending from smaller brands via AI tools for TV ads. Read online
Google faces probe by Italian watchdog: Investigation examines clarity of consent requests, reflecting EU's commitment to transparent data practices.
Mercado Libre gains momentum: Disney ad tech integration to broaden access to streaming inventory for Latin America advertisers.
Mini AI models race to the bottom: OpenAI’s GPT-4o Mini outperforms rivals, costs less, supports more tokens, and highlights a trend toward affordable, efficient AI models.
Microsoft’s subscription strategy faces renewed regulatory pressure for exploiting titles like Call of Duty to charge consumers more
Top TV ads drive consumer engagement: Innovative creative and category-specific themes allow new brands to rival established giants in ad effectiveness.
Despite complaints, marketers who use Google for analytics need to understand Google Analytics 4 (GA4) because it’s not going away. “This is Google’s world, and we’re just all living in it,” said Colleen Harris, director product manager at Ansira. Here’s what marketers need to know in order to maximize GA4’s potential.