Adobe reassures customers it won’t use their work to train AI after backlash over updated Creative Cloud terms of service. Unclear genAI features continue to frustrate customers.
Building and renovating branches to align with their new vision is bringing them new business.
On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.
Retail media is the fastest-growing ad channel we track in the US, growing by 26.0% this year. Its share of total US media spend will reach 14.1% this year, and come 2028, nearly 1 in 5 ad dollars spent in the US will go to retail media. But the channel has the potential to grow even more. Here are four key factors that present challenges to retail media growth right now.
Summer is just getting started, but it’s already back-to-school season for parents. As of mid-June, nearly a quarter (24%) of US adults have already begun back-to-school shopping and another 45% will start sometime before the end of July, according to a March 2024 survey from LTK. As retailers roll out their back-to-school campaigns, here are three tips to keep consumers engaged and spending.
LinkedIn feels the pressure of European regulation: The social media platform limited some of its controversial targeting abilities to avoid a costly investigation.
Complaints are already being filed about Meta’s plan. Will European regulators crack down amid rising concerns about AI?
Personalization makes Spotify a sticky service: The music streaming service is leaning into its strengths with a brand campaign that will debut new in-app features.
It’s integrating genAI features into several products while making Siri smarter with access to GPT-4o. The ecosystem advantage promises privacy and personalization.
Walmart turns to technology to boost store associates’ efficiency: Digital shelf labels make it easier for associates to change prices, simplify stock replenishment, and increase order picking speeds.
iOS 18 to feature RCS, at long last: Apple's update will boosts cross-platform messaging—and benefit marketers with richer customer interactions.
Paid social search offerings differ significantly from traditional search ads
On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
The C2PA is a collection of representatives from companies including OpenAI, Google, Publicis, Microsoft, and Adobe with a goal to “make the world safe for generative AI,” according to Adam Buhler, steering committee member for the C2PA and executive vice president and head of creative technology at Publicis.
The dominant drone maker faces a potential US ban under the Countering CCP Drones Act and might need to sell to a US company or abandon the market completely.
A new feature that records all PC activities faces harsh criticism. Microsoft reversed course to make it an opt-in feature, but security experts say it’s still a potential problem.
Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.
X faces new brand safety concerns, but it’s not alone: Social media platforms still struggle with long-running challenges to moderate content.
The developer show comes amid pressure to deliver a cohesive AI strategy as Nvidia surpasses Apple’s market value. Balancing AI adoption with privacy will be a hurdle.
Slack Lists will integrate project management and messaging. Slack’s popularity can help address inefficiencies in project completion and improve productivity.