On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Google isn’t prepared for the coming influx of AI content: The company said it doesn’t distinguish between AI and human-made articles on Google News.
The “Mad Men” approach of finding the perfect slogan and polished copy isn’t gospel. For some, we’re now in the era of unpolished content, disruptive formatting, and what TotalRetail is calling “weirdvertising.” These ads take the basic idea of memeification found on social media and extend it to other forms of display advertising, including out-of-home (OOH) and print.
Nearing a $1 trillion valuation, Meta rebounds with a strategic shift, reversing its post-pandemic slump and signaling a potential AI-driven Big Tech revival.
TikTok’s US growth is slowing: That trend correlates with the launch of TikTok Shop, which some feel degraded the app’s experience.
Retail media meets DOOH: Planet Fitness leverages prolonged in-club exposure, ensuring high-impact advertising and pushing boundaries beyond traditional billboards.
Cloud rivalry heats up as prices surge in the region. AWS’ investments could alter the landscape and boost economies in time for wider AI adoption.
AI subscriptions surge. Will people pay? The technology is expensive for tech companies to run, and they need to turn a profit. Ads are an option, but hallucinations make it sketchy territory.
Google loses two more top AI researchers: The startup world beckons Big Tech talent, but an elusive road to profitability could thin the herd.
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
57% of US ad buyers use performance metrics to help determine attention levels, according to an August 2023 survey from Integral Ad Science and YouGov.
AI search is a chicken-and-egg problem for Google: Studies show the quality of search has gotten worse as publishers game Google’s ranking algorithms.
AI is taking off in Latin America businesses: An excerpt from our recent deep dive shares how top retailers from the region are implementing artificial intelligence—and in particular genAI—to upgrade their capabilities and CX.
Initial sales reflect demand despite steep cost. Some key streaming providers hesitate to build apps, reflecting both competition and caution in an emerging market.
AI hardware costs are rising, and subscription models may help manage server expenses. Cloud and AI app owners could see significant benefits.
Meta to buy 350,000 Nvidia AI chips this year: Its plan to build an open-source artificial general intelligence has sparked swift criticism. Future regulation might hinder progress.
Google Cloud narrows revenue gap with AWS: It’s a sign that growth strategies have been paying off for the search giant, but there’s no guarantee the trend will continue.