We expect Twitter’s worldwide ad revenues to plummet by 27.9% this year as advertisers continue to pull back spending.
Regardless of changes in the market, marketers will always have to build their first-party data around the buyer’s information and behavior. Complete and accurate data on prospects and customers is essential to making sound decisions about accounts that sales and marketing should target together.
SEA is a fast-growing region for digital adoption, with smartphones being the primary device used to access the internet. Despite this, the region is falling behind in overall internet adoption.
GM's Chevrolet Bolt was the best-selling EV in the US in Q1, while Ford's sales were hurt by production disruptions at its Mexico plant and Tesla built more cars than it could sell.
A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.
Authenticity matters in ads: Some underrepresented groups are less pleased with their depiction in advertisements.
Latin America social network shifts to aid Instagram, TikTok, and Snap: Video-centric platforms are winning young users.
On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
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Unreported attacks could lead to fines and penalties from government regulators, legal liability for damages to the victims, and an increase in future breaches.
China has been investing heavily in its telecom infrastructure in recent years. A multi-country cable network is just the latest example of China’s growing competitiveness.
The FTC and advertisers sized each other up at a Washington summit: FTC executives answered heated questions about changing privacy standards.
Google is pressing on with AI in search, and the industry braces for change: The landmark change for the search giant is causing distress among ad-reliant businesses.
As Texas considers sports betting, the future of a lucrative industry is at stake: FanDuel, DraftKings, others compete for dominance in a divisive, fast-growing market.
Amazon’s Audible tests ads in select audiobooks for nonmembers: The move could open up a significant new revenue stream if it takes off.
Children and mothers are more connected to the internet than ever. And thanks to remote work, education, and entertainment, their reliance on connectivity continues to grow. Here’s what marketers need to know.
On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
Over the past month, we’ve seen ad updates from all the major players, from Meta’s generative AI ads to Google’s attempts to decrease clutter. Here’s what they mean for advertisers.
According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.
The rumored Q Lite console will use Remote Play to stream PlayStation 5 games. It’s slated for a 2024 release and could help Sony compete in the mobile gaming market.