Advertising & Marketing

The brand can differentiate itself by developing its own AI server hardware to complement on-device AI solutions with secure and private services.

Employees globally use personal AI at work, boosting productivity and creativity, but fear for job security while navigating a lack of employer guidelines on AI use.

OpenAI considers creator privacy features and whether ChatGPT should engage with adult content: The genAI sector faces tension over content moderation and profitability. A technical fix remains elusive.

Meta’s legal battle over ad viewership metrics signals a bigger problem: Advertisers are expressing growing discontent with the platform, which is launching new features to make amends.

Data centers, which power a growing number of cloud apps, video-on-demand services, and artificial intelligence services are nearing a power crisis.

More layoffs plus the closure of some Bethesda studios show how precarious it is to manage a large catalog of gaming properties.

Microsoft enhances 365 Copilot AI: It’s effectively tapping into its enterprise customer base. But future demand for AI tools could skew toward specialization.

Tech platforms put shareholder returns center stage: Dividend debuts from Google and Meta and buybacks signal confidence as ad market improves.

16 US states have enacted comprehensive consumer privacy laws as of April 2024, according to the International Association of Privacy Professionals.

On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg.

US ad employment hits another all-time high, but what’s next? High interest rates and looming shifts will pose a challenge for agencies in the months and years to come.

The latest iPads feature AI-driven apps and the fastest M4 chip, boosting the product’s appeal to creators and hinting at a wider AI infusion into the product line.

OpenAI introduces a deepfake detector to aid disinformation researchers during a record election year, targeting potential voter manipulation.

Microsoft moves to reduce dependence on OpenAI with a newwith new model: Microsoft is seeking technological independence, but it also needs cost control to maintain its frontrunner status.

Book bans are on the rise in US: This trend can have implications for brands’ marketing strategies.

Howard Schultz says Starbucks’ ‘fix needs to begin at home’: Following a tough quarter, the company’s former boss took to LinkedIn to detail how it should revamp its US operations.

Microsoft and Sanctuary AI team up on humanoid robots: Advanced AI is invigorating the robotics sector. But industry adoption doesn’t indicate consumer demand.

Increased vulnerabilities and ransomware attacks are driving up costs for businesses. AI adoption could make them even more vulnerable.

Targeting 20% of the world’s high-end chip production by 2030, the CHIPS Act is accelerating investments into digital twin technologies to attract startups.