Upstarts in China and traditional automakers in the US are forcing Tesla to discount existing inventory. How the EV leader responds could determine whether it maintains its position.
Expensive headsets aside, Apple already has the necessary developer, app, gaming, fitness, and streaming video ecosystems to build its next big thing.
Meta's social VR platform, Horizon Worlds, opens to teens: Lawmakers have concerns, but the Facebook parent is adamant on building its metaverse user base.
BuzzFeed News shuts down: The news industry is facing a number of challenges, including digital ad revenues.
Retailers struggle to find a balance between growth and sustainability: Efforts to reduce environmental footprints often run counter to the desire to grow sales.
Meta is singing a different tune to advertisers: Flagging ad revenues have Meta offering fat discounts and lower rates as olive branches.
Even as suspicions surrounding ChatGPT and generative AI swirl, marketers know the new tech will turn search—and its ad dollars—on its head. As search shifts toward chatbots, the way brands advertise with Google and Microsoft will change completely, creating problems for publishers and agencies.
Data center operators are finding it difficult to secure reliable and cost-effective power due to rising energy prices, increased power consumption, and supply chain shortages.
On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.
Declining demand and rising costs are taking a toll. Samsung and Apple dominate the premium segment, leaving room for budget brands to thrive in emerging markets.
Several retailers look to harness generative AI’s potential: Instacart, Walmart, and Levi Strauss are among those testing potential use cases for the emerging technology.
What Google’s rumored AI search engine means for digital advertising: Internal documents show that ad placements are top-of-mind as Google plunges into AI.
China still has some clout as the biggest chip market in the world, and the restrictions could spur competition and growth in domestic semiconductor production.
Citing security concerns, the bill now goes to Gov. Greg Gianforte, who banned TikTok on state-owned devices. TikTok is pushing back, but other states could accelerate all-out bans.
LinkedIn introduces free verification badges to increase credibility: Despite concerns over privacy and security, the move could be a winner.
On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.
“Consumer acquisition costs have gone up. Data is harder and harder to access. It’s trickier to figure out how to target our consumer in the right way.” That’s Kendra Scott’s CMO Michelle Peterson, summarizing the state of marketing right now. The jeweler has found success both online and in-store by leveraging its D2C roots, pushing a viral TikTok presence, and working with the right influencers.
US consumers are increasingly turning to Walmart.com, YouTube, Instagram, and TikTok to start their online shopping searches, according to Jungle Scout. Amazon, search engines, and Facebook have lost share since Q1 2022.
Following GPT-4’s impressive introduction, everyone is racing to incorporate generative AI into their operations: Google launched Bard to some disappointment, Amazon entered the AI race, and Quora wants to create “the universal AI messaging client.” Here are the latest generative AI updates and what they mean for marketers.
Optimizing its user interface for touchscreens could help to make Microsoft’s Windows 11 a viable option for gaming on future handheld devices without investing in a mobile console to compete with Nintendo or Sony.