Advertising & Marketing

Another recall in China tied to braking and acceleration defects presents a significant opportunity for domestic competitors BYD, Xpeng, and Nio to strengthen their market position

The company's plan to pause 5G network construction could impact cell tower leasing and potentially slow overall 5G adoption.

Many retailers launched paid memberships over the past three years. For the most part, they were intended to increase revenues and build loyalty during the pandemic-driven ecommerce boom. But the slowdown in revenue growth indicates that consumers are only willing to spend so much on retail subscriptions, particularly amid economic uncertainty.

On today's episode, we discuss the changing demographics of US physicians, how much money doctors make, and how to address physician burnout. "In Other News," we talk about which chatbots are the best at giving medical advice and why medical credit cards might not be as good as advertised. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

After growing its smartphone portfolio, Google is looking at tablets and foldable phones as the next devices to extend its mobile platform.

Google holds search market in vice grip, for now at least: AI is reshaping the role of search. Microsoft’s bold moves, new platforms, and regulatory pressure will test Google’s dominance.

Meta showcased upcoming AI enhancements for its business solutions, emphasizing messaging apps and video. It aims to leverage AI to drive innovation until the metaverse matures.

YouTube’s attempt to stop ad blockers reveals an essential conflict: After quarters of ad revenue losses, YouTube is making a move that may be unpopular with users.

Eurovision can allow marketers to strike a high note: The yearly singing competition embraces inclusion with a global audience that’s larger than the Super Bowl.

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.

Caught between FCC mandates and cheaper, Chinese-made network equipment, small carriers are left exposed as costs skyrocket and shortages delay replacement plans.

The company is threading artificial intelligence into its core products and services used by millions of users while doubling down on AI accountability. Read online

Microsoft’s new Bing has had a persistent hold over headlines. Combine this with a third consecutive quarter of ad loss for YouTube and the picture for Google may look less than rosy. But the company remains in good shape, with overall earnings beating expectations. It remains dominant in search, and YouTube use is still remarkably high. Here’s a closer look.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

Google turns to generative AI to give shoppers a helping hand: The search engine aims to simplify consumers’ purchase decisions by arming consumers with more information.

This year’s upfronts have been unusual, with the haze of the Writers Guild of America strike and a decisive shift toward streaming. From YouTube’s mixed messages to Netflix’s ad-supported tier’s less-than-impressive beginning, here are five trends pinpointed by our analyst.

Nike’s close connections to sports and sneaker culture keep it on the top of Gen Z’s list of favorite brands while its cutting-edge sneaker technology makes the brand a must-have for runners. But Nike must use a mix of D2C and wholesale commerce if it wants to defend its title from the competition.

The yearly developers’ conference could see AI announcements overshadowing Android, Google Nest, and hardware releases.

Pearson and Chegg show how AI is pressuring industries and their leaders to reveal AI strategies, regardless of their readiness to implement them.