Advertising & Marketing

US efforts to hinder China’s AI and semiconductor growth are undermined by billions in early funding from US VCs to Chinese firms, which now factor into the AI and chip race.

Return fraud cost retailers $101 billion last year, per NRF estimates: That poses a challenge as merchants need to balance mitigation measures with customer satisfaction.

Nvidia is worth as much as China’s entire stock market: Its bull run rests on smart strategic decisions on the AI chip front. It will be hard for rivals to catch up.

OpenAI, Google, and Nvidia are among 200 companies participating in the US government’s consortium to standardize safety. Will tech’s most competitive companies get along?

Shein and TikTok hunt for logistics and supply chain operations talent: That’s driven them to open office spaces in Seattle, where they aim to poach current and former Amazon employees.

D-ID is giving generative AI chatbots an approachable face: The startup stands out for its financial stability in the challenging AI sector. Others could emulate its product focus and efficiency.

On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

Marketing & Advertising Briefing, Esumm Meta's 2023 revenues spiked thanks to Chinese advertisers like Temu and Shein: Concerns over sustainability and market overdependence are reasonable.

The IAB Tech Lab says Privacy Sandbox doesn’t cut it: A scathing report criticized Google’s post-cookie solution and urged the company to delay its launch.

Google’s Gemini is more than a generative AI contender—by replacing Google Assistant and Search, it’s taking over Google’s massive user install base in areas OpenAI can’t reach.

OpenAI moves beyond chatbots to AI agents: The move could be a sector game-changer but poses risks that will make consumers uneasy and require winning trust.

Apple developing two clamshell phone prototypes: There’s pressure to get into the foldable phone arena, but technical challenges pose a price-point barrier, requiring creative solutions.

The company’s shares soared 60% as a vote of confidence in its resilience and importance in the shift to on-device AI and data center technologies.

Super Bowl ads' soaring prices versus rewards: From $42,500 to $7 million, the investment in cultural and digital narratives redefines advertising success.

36% of marketers worldwide will increase investment in brand marketing this year, a 13 percentage point increase over 2022, according to a December 2023 report from WARC.

Apple’s Vision Pro, rich in apps and retail support, faces a crucial test: public acceptance in everyday scenarios—echoing Google Glass’ challenges.

VC hesitancy is the latest generative AI trend: Funding still invigorates the sector, but overvaluation and competitiveness concerns have quelled the excitement.

Target looks to a paid membership program to fuel growth: The Amazon Prime-like program could incorporate Shipt, the company’s $99 annual delivery service.