OpenAI and News Corp sign a $250 million deal, allowing AI access to top news content. Other news outlets are pushing back on AI.
An AI-powered Alexa will be a subscription service, enabling it to compete with multimodal chatbots. Its install base is an advantage, but privacy will be at the top of users’ minds
Major brands launch bilingual campaigns: Corona and Hyundai are connecting with the growing Hispanic market through authentic cultural touchpoints.
Congress inches toward a federal privacy bill with ad industry input: Revisions are closer to meeting industry demands, but there’s still no consensus.
The FCC turns its eye toward AI regulation: The agency proposes rules that would require disclosure of AI use in political ads following deepfake scandals.
Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate.
Scarlett Johansson says OpenAI used a voice similar to hers after she rejected an offer to be its AI voice—it’s the latest conflict between Big Tech and creators protecting their copyright and likeness
Anthropic makes a breakthrough in AI safety research: It comes on the heels of OpenAI losing key safety researchers and bodes well for Anthropic’s marketplace reputation.
Amazon eyes a new opportunity to boost margins: The retailer is looking for ways to reduce its reliance on UPS, including having Amazon drivers pick up returns from customers’ houses.
Microsoft’s Copilot+ PCs promise AI advancements and improved performance aimed at competing with Apple’s MacBooks and iPads. AI is tech’s latest proving ground.
Pride Month debacles have brands anxious: Bud Light and Target’s high-profile controversies are causing some brands to stay quiet during Pride Month.
The number of drugstores is falling: CVS, Walgreens, and Rite Aid have all closed hundreds of stores over the past five years amid growing competition from discount retailers and online sellers.
The average tenure for CMOs at top US advertisers was around three years (37 months) in 2023, according to an April 2024 report by Spencer Stuart.
On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.
Regulators are considering halving the proposed new requirements after reviewing public comments.
Its AI Overviews feature aims to keep consumers engaged and integrate targeted ads seamlessly, enhancing both user experience and advertiser reach.
Tech giants praise Nvidia while they plot its downfall: Nvidia’s earnings are expected to impress again, but the longer-term trajectory is more uncertain as competition mounts.