Should brands trust Meta’s generative AI? The company promises to release easy creative advertising tools, but the tech has landed companies in large legal battles.
Tying multiple online, offline, and device IDs to a single person was always complex and costly, even when third-party cookies and mobile identifiers were commonly accepted tools. As legacy identifiers continue to erode, the costs to target and track users’ digital activity have only risen.
On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.
Retailers are increasingly pessimistic about consumer spending this year: That explains why the retail industry comes in fourth for the most planned job cuts of any sector this year.
US spending on identity solutions and services will increase by 13.0% YoY to reach $10.4 billion this year, per the Winterberry Group.
So far this year, there’s been Google versus Microsoft and TikTok versus … well, everyone. But another battle is emerging as Amazon and Apple go head to head for ad dollars, streaming viewers, and the health vertical.
The company is shedding dozens of jobs while giving employees a chance to be rehired, revealing it is far more resilient than other Big Tech companies.
Google Fiber launches its symmetrical 8 Gbps service in Arizona. It’s a top competitor on pricing and speeds for downloads and uploads. How will rivals react?
Brands continue to engage younger customers in the metaverse: Despite recent setbacks and shifting industry focus, many are investing in creative campaigns and immersive experiences.
The publisher versus platform battle rages on: A lawsuit filed in the UK seeks billions in damages from Google for abusing its dominance of the ad market.
A double-whammy for TikTok: The embattled video app was fined for millions in the UK, and banned from Australian government devices.
Can Meta convince advertisers that AI can keep their brands safe? The company is rolling out AI-powered content filters, but confidence in AI moderation tools is low.
Consumers value features that protect their accounts and financial data, based on our exclusive survey data and analysis of 42 emerging features from the seven largest Canadian financial institutions in their mobile banking apps.
On today's episode, we discuss the significance of GPT-4, calls for a pause on AI development, and what to make of ChatGPT being banned in Italy. "In Other News," we talk about whether 3D "holoportation" will catch on and why brands might need a digital avatar outside of the metaverse. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
First-party data is growing in importance as marketers move forward without cookies. With more reliable and accurate data that’s shared between life cycle marketing and paid channels, brands can lower acquisition costs, create efficient campaigns, and build lasting, one-on-one relationships with target consumers.
50% of Americans support a government ban on TikTok, with higher support among Republicans and older Americans. Continued scrutiny could be TikTok’s downfall.
Cutting back international availability of 23 technologies used in semiconductors production makes future chipmaking efforts more difficult for China.
Industry KPIs show how email compares to SMS
The influencer landscape is more crowded than ever, even as creator funding dries up. Leveraging smaller influencers will help your brand focus a limited budget toward a targeted audience. “We’ve had sleeper hits [with] micro-influencers,” said Fernish CMO Evelyn Krasnow, speaking at eTail West 2023 in March. Finding the right influencers is “going to be trial and error,” said Krasnow. Here are tips for finding smaller influencers who can reach niche, targeted audiences.
Greenlight upgrades its distribution model: The family neobank expands from a direct-to-consumer marketing model to also partnering with banks and employers.