Google Cloud opens the escape hatch for customers: Google drops egress fees in an effort to make itself more appealing than AWS and Microsoft and gain users.
Microsoft prices Copilot Pro at $20 for individual users: It requires a 365 subscription, which could be a steep expense for ChatGPT users who aren’t already signed up for 365.
The partnership focuses on AI, digital payments, and IoT. It will use Microsoft’s cloud and OpenAI expertise to transform Vodafone’s business model.
71% of US retail decision-makers have invested in data/AI-enabled content for personalization, according to an August 2023 report from Coresight Research and Obsess.
On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Google seems to be sticking with its Q3 2024 cookie phaseout: A blog directly addressed advertiser fears and did not mention any plans to change the deadline.
SpaceX’s Starlink successfully tests orbital-to-mobile connectivity, overcoming technical hurdles and promising global network expansion and potential mobile network evolution.
Various startups demonstrate features in health tracking, mobile payments, and AI integration, which could help push adoption. Will Big Tech soon follow suit?
Holiday season hiring rose nearly 11% YoY in 2023: That helped push retail employment numbers to their highest level since prepandemic 2019.
Google steps up in the retail tech space with AI tools: Its generative AI solutions for personalized shopping and product search could eat into Amazon’s retail market share.
Sometimes two is better than one. Especially when trying to capture consumer attention in a world of seemingly endless options. Here are four retail partnerships we think could occur in 2024, ranked from most likely to happen (e.g., Pinterest and Ikea) to least likely (e.g., Chewy and Blue Apron), and why we think they make sense.
35% of consumers in North America use antivirus software, a much lower amount than the 79% who report feeling very concerned about online privacy, according to August 2023 data from Malwarebytes.
More ad channels don’t mean greater consumer trust: A Qualtrics report found that faith in brands had dipped to 2016 lows, with Gen Z less trusting.
X runs into brand safety issues after an SEC hack: A user used the agency’s account to post false cryptocurrency information, yet again raising concerns about security.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
The company is restructuring several teams, laying off 1,000, and refocusing on AI development. A more streamlined org structure could foster long-term innovation.
Initial supplies could be constrained due to enterprise’s need for secure AI as the industry moves from cloud services to AI-capable hardware.
OpenAI pursues media partnerships for ChatGPT training: The AI giant strives to address copyright concerns, but could impact publishers ad revenues in the long term.
A new peak for ad industry employment: 2023 saw the ad industry reach 504,600 jobs—its highest ever figure and a sign that 2022’s troubles are in the rearview.