Splitting into six companies makes each business unit more competitive while reducing regulatory oversight, which could help increase profits.
Technology startups are finding it harder to scrounge for backing while investors play it safe in the aftermath of a banking crisis that could put the innovation economy in peril.
Disney doesn’t think the metaverse is a priority: The company’s first round of layoffs axed its metaverse division as the rest of the media world leaves the limp dream behind.
Can brands use generative AI without landing in court? Coca-Cola has launched a generative image AI that only uses company-owned art assets as it and other brands explore the tech.
A 2022 Aira survey of marketers worldwide found 58.9% already used AI tools to optimize existing content, such as for search or to outshine competitors’ copy. Here are four noteworthy ways ChatGPT and other generative AI tools—such as Anyword, Jasper, Copy.ai, Frase, and Quillbot—might be used to enhance content.
On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.
Because data clean room technology is so new, it involves a lot of trial and error for marketers to get their strategy right. However, there are ways that brands can set themselves up for success, including creating a strategy that can be used across multiple clean rooms, having an identity solution in place, and working toward a holistic customer view.
Apple leads businesses leaning on China: The brewing tech cold war notwithstanding, companies like Apple need to rely on established supply chains. Continued foreign partnerships are essential to China’s recovery.
TikTok is banned from French government phones. The move may accelerate wider government bans of other apps, like Instagram and Twitter.
With a clear understanding of consumers’ preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas’ Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.
Roblox’s ad struggles show the metaverse’s waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.
One of the largest wireless and satellite TV providers stands to lose ground in highly competitive markets if it fails to respond to customers.
The FTC wants to stop the seemingly never-ending struggles to cancel unwanted subscription plans for gym memberships, cellular plans, apps, and more.
Insurance joins the long list of industries slashing ad budgets: Insurers are among TV’s most recognizable brands, but industry problems have forced them to back down.
Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.
Worker churn is a tough challenge for retailers amid the tight labor market: That’s why companies need to identify ways to improve workers’ job satisfaction beyond simply raising pay.
On today's episode, we discuss why the US is considering a TikTok ban; where influencers, users, and advertisers will go if there is one; and how marketers can prepare. "In Other News," we talk about what Meta's latest job cuts say about the company and what its plans look like for a Twitter rival. Tune in to the discussion with our analyst Jasmine Enberg.
US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.
Big Tech layoffs in 2023 have already blown past 2022’s total—indicating that job cuts are expected to continue and that they’re now spreading to peripheral industries.
Social platforms are gaining in search: More US consumers are researching products on TikTok, YouTube, and Instagram, which could bode ill for Amazon and Google.