Consumers are paying more attention to CTV ads: While linear still commands higher attention and ad spending, the gap is rapidly closing.
The inclusion of content made with OpenAI’s Sora tool marks the film industry’s cautious acceptance of AI. Are critics beginning to validate AI’s artistic value?
The AI leader’s technological breakthroughs could be eclipsed by internal drama and calls from former workers for transparency
Google has a 92% global market share in search, generating massive profits from its ad-driven model. It’s hard to see any platform rivaling that, but generative AI search platform Perplexity, valued at $1 billion, is challenging the leader.
Its deal with the startup could accelerate Shutterstock’s attempts to become the “data and distribution partner of choice” for AI model training
“Healthy” soda sales are soaring: But Poppi (and others) may need to shift their marketing messages in the wake of a class-action lawsuit arguing its gut health claims are misleading.
Microsoft moves away from moonshot projects to channel resources toward AI expansion goals. AI myopia could come at the cost of future innovation.
ChatGPT’s outage Tuesday caused Google’s Gemini, Perplexity AI, and Anthropic’s Claude to experience downtime from a sudden spike in usage, underscoring the fragility of AI’s supporting infrastructure.
Are walled gardens a thing of the past? Shrinking market share and distrust of major platforms is leading to a shift toward open-ended ad solutions.
Dr Pepper has the right prescription to grow share: Savvy marketing, novel flavors, and a quirk in its distribution helped Dr Pepper tie Pepsi-Cola as the No. 2 carbonated soft drink brand.
Consumers are seeing and hearing healthcare-focused ads on a range of traditional and digital channels. Here’s the data you need to ensure your advertisements are resonating with patients.
Ransomware hackers demand $500,000. Mishandling user data risks customer fallout.
AMD aims to challenge Nvidia’s AI dominance with a new data center and PC hardware later this year, using key industry partnerships and competitive pricing to accelerate adoption.
YouTube intensifies its ad-blocker crackdown: While the change is unpopular with users, YouTube is seeing strong ad and subscription revenue growth.
Despite the prevalence of digital banking e-statement adoption is still relatively low, posing a costly problem for banks.
Businesses are enjoying the benefits of genAI in professional services, marketing, and sales but face risks like inaccuracy and data privacy. Stronger AI security is needed.