Here are four takeaways and brand examples to guide your full-funnel creative strategy.
By leaning on OpenAI models today, TikTok is buying time to develop its own AI capabilities, potentially disrupting major players like Microsoft and Nvidia.
Outbrain acquires Teads: The $1 billion deal aims to create a comprehensive advertising platform, enhancing the acquirer’s video and CTV capabilities.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers in July, focusing on back-to-school initiatives for this episode. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Google faces criticism for AI ad: The Gemini commercial during the Olympics raises concerns over AI replacing meaningful human interactions and creativity.
Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company’s next challenge will be to prove its AI investments can fuel continued growth.
The CPSC holds Amazon accountable for selling hazardous third-party items, highlighting the growing dangers as competition drives down product quality.
This unexpected alliance hints at a brewing challenge to Nvidia’s dominance, as Apple and Google’s collaboration could reshape AI development in Big Tech.
Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, Ogee Beauty and AS Beauty.
UK regulators question if the tech giant’s investment could limit AI market competition, highlighting the potential hurdles future AI partnerships might face.
The iOS, iPadOS, and macOS betas feature AI enhancements for Photos, Mail, and Siri, showcasing Apple's commitment to seamless, intuitive AI in everyday user experiences.
Renewed attention from young consumers is prompting life insurers to revisit their marketing plans.
By partnering with Time and others, Perplexity seeks to resolve content theft accusations and enhance its standing in the generative search market.
Influencer marketing can help payment brands shore up their marketing strategies now before their ad budget growth slows.
With 300 million users, CapCut’s intuitive features challenge Adobe and Canva, but potential US bans could disrupt its dominance.
This trend could drive widespread AI adoption and innovation, disrupting established market leaders like OpenAI and Google
“Deadpool & Wolverine” comes out this week, following a number of cross-promotional activations that have taken advantage of star Ryan Reynolds’ ad prowess. Marketing surrounding “Deadpool & Wolverine” borrows a page from the pink playbook used by “Barbie” ahead of its release a year ago.