Advertising & Marketing

The number of drugstores is falling: CVS, Walgreens, and Rite Aid have all closed hundreds of stores over the past five years amid growing competition from discount retailers and online sellers.

Anthropic makes a breakthrough in AI safety research: It comes on the heels of OpenAI losing key safety researchers and bodes well for Anthropic’s marketplace reputation.

Microsoft’s Copilot+ PCs promise AI advancements and improved performance aimed at competing with Apple’s MacBooks and iPads. AI is tech’s latest proving ground.

The average tenure for CMOs at top US advertisers was around three years (37 months) in 2023, according to an April 2024 report by Spencer Stuart.

Regulators are considering halving the proposed new requirements after reviewing public comments.

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.

Sixteen AI companies, including Google, Meta, and Microsoft, pledged at a Seoul summit to prioritize safe AI development and transparent governance. Time will tell if AI rivals can coexist as competition intensifies.

Its AI Overviews feature aims to keep consumers engaged and integrate targeted ads seamlessly, enhancing both user experience and advertiser reach.

Tech giants praise Nvidia while they plot its downfall: Nvidia’s earnings are expected to impress again, but the longer-term trajectory is more uncertain as competition mounts.

67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase.

Though platforms like Perplexity, Arc Browser, and Bing have advanced generated search results, Google’s announcement last week that it’s rolling out “AI Overviews” to searchers will likely make AI-written search results the norm. But some marketers say the feature is not quite ready for widespread use.

Advertisers and publishers need to prepare the end of cookies—and fast: A Teads survey found that less than a third of publishers have started adjusting to the change.

Toyota, Nissan, and Honda collaborate on AI and hardware for software-defined vehicles, accelerating innovation and lowering development costs.

Can Apple entice hesitant consumers with a thinner iPhone? Smartphone buyers have been unimpressed with recent models. A flashy feature is a smart move if priced right.

The computers feature AI-enabled hardware with on-device AI applications, kickstarting a new PC upgrade cycle.

Super Bowl ad slots are already being snatched up: Skechers, a longtime advertiser at the game, purchased a 30-second spot as the cost of ad space skyrockets.

Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.