Pros and cons of wider EV battery choice: Cheaper and more abundant EV batteries are here, but their range drops by as much as 60% in colder weather and customers don’t know what batteries they’re getting in their EVs.
Digital health players shift focus to B2B: We don’t think the pivot will guarantee success given the current economic environment.
“It’s really hard when people don’t know what it is that you stand for. Then you ultimately stand for nothing, and that’s when your sales suffer,” our analyst Zak Stambor said on our “Behind the Numbers: Reimagining Retail” podcast.
Meta leans into verification for incremental revenues: Slower ad market forces company to take a page from Twitter’s playbook.
Netflix will have a tough time gaining ground in India: Ted Sarandos laid out his vision for the market, but tightening revenues could restrict his plans.
The share of worldwide video entertainment smart home device shipments will decrease between 2022 and 2026 as the number of smart security device and smart lighting device shipments grow.
If the “Retail Media 1.0” era was primarily about search-driven ecommerce, then Retail Media 2.0 (with credit to Peter Moustakerski) will be about moving up the funnel and across retail channels
Big Tech’s monumental SCOTUS face-off: Big Tech’s long-term immunity from content liability is being called into question, but Congress—not the Supreme Court—might be the better branch of government to navigate the issue.
Linux boots on Apple Silicon: Macs will be able to run all of the major PC operating systems. It’s bad news for Intel and AMD, which previously cornered Windows and Linux markets.
Customer experience makes or breaks trust: A recent survey suggests a poor experience or communication is enough to cause banking customers to lose faith in their financial institution.
Data clean rooms are (finally) becoming standardized: As IAB Tech Lab facilitates the process, it could lead to greater adoption of the technology.
In the last quarter of 2022, Amazon increased its total net sales 9% YoY to hit $149.2 billion. But compared to the massive growth the company has experienced in the past, its Q4 results were a bit lackluster. From ad revenues to physical store sales, let’s take a closer look at how some of Amazon’s business units fared in Q4.
Customer loyalty has to be earned. Brands can do this through programs with discounts and deals, but there’s a lot more to loyalty programs than the occasional coupon. Our analysts share how your brand can achieve loyal status.
US consumers spent $2.17 billion on social media apps in 2022, nearly half a billion more than the year before, according to data.ai. Worldwide, social app spend hit $7.28 billion last year, up from $6.32 billion in 2021.
Millennials are parenting. Gen Z is entering the workforce. And the never-ending wheel of time has spun a new generation for marketers to watch: Generation Alpha. The oldest members of this digitally native, pandemic-influenced generation are tweens now, and marketers need to pay attention to how today’s children differ from their Gen Z older siblings.
Barnes & Noble revamps its membership program: By adding a free tier, it aims to build customer loyalty and, at the same time, gather information about shoppers’ habits and preferences.
Big Tech tries cooperation, not combat, with EU regulators: Platforms are trying to adapt to new norms around data privacy and advertising.
Apple and Microsoft’s unlikely alliance: Microsoft is enabling Windows 11 to run on Apple’s latest Macs, potentially opening up a new market for Apple in enterprise and education.
The Trade Desk shows a way forward for advertising: Strong adoption of its Unified ID 2.0 solution led the company to strong Q4 earnings.
Streaming price hikes are steadily rolling out: Paramount+ will raise prices in Q3 when it combines with Showtime. But can it do so without shedding subscribers?