The prototype AI search engine could reshape search dynamics by offering a more conversational and customizable user experience.
Publicis Groupe’s $500 million investment in creators: The French ad firm purchased influencer marketing company Influential as interest in creators grows.
2,500 SAG-AFTRA members demand safeguards after job losses and failed talks, highlighting the urgent need for ethical AI use in the gaming industry.
B2B and B2C brands beware: Effective crisis communication requires sincere apologies and transparent updates, as demonstrated by the CrowdStrike fiasco.
Chinese brands squeeze out US rivals: Apple, Starbucks, Nike, and McDonald’s are among the companies losing share in the world’s second-largest economy.
Deadpool & Wolverine breaks preview earnings record: Marvel's latest film shatters R-rated preview gross, signaling major success for the MCU.
On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
Last week, EssilorLuxottica, parent company of Ray-Ban and other eyewear brands, announced the acquisition of streetwear brand Supreme from VF Corporation. It’s a strange move for EssilorLuxottica.
The No. 1 factor that impacts marketing and planning spending is the economic climate for B2B marketers and corporate financial performance for B2C marketers.
Volatility in semiconductor stocks and Google’s meager Q2 ROI on AI triggered a $1 trillion tailspin. Upcoming Big Tech earnings can restore confidence or amplify AI anxiety.
Microsoft blames the global CrowdStrike IT disruption and $5 billion in losses on an EU ruling requiring third-party access. Security is a strong argument against opening platforms.
Competition intensifies in a market that’s quickly diversifying to suit more use cases. Read online
Meta, Snap, and YouTube have a moderation problem: All three platforms are taking steps to rein in sextortion and pornographic advertisements.
On today’s podcast episode, we discuss this years Prime Day. Was Amazon's ad platform breaking on the day a big deal, how other retailers event day behavior is changing, and how the shopping holiday is impacting the back-to-school season. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.
50% of US shoppers use retail apps to get the best prices, according to a May 2024 SPAR Group report.
Google put a lid on its cookie deprecation plans on Monday, proposing that rather than deprecate third-party cookies, it would prompt Chrome users to “make an informed choice” on how they share their data with advertisers, according to a blog post from Anthony Chavez, vice president of Google’s Privacy Sandbox.
Its new AI model, Llama 3.1, uses open-source development, multilingual conversations, and availability on popular apps like Instagram and WhatsApp to entice user adoption.
Best Buy looks to distinguish itself from the competition: The struggling retailer refreshes its online and offline presences to turn around its two-year slump.