It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024’s version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.
It’s investigating potential harmful effects on minors. Addictive design, privacy, and age verification face an overhaul.
Apple targets a sales revival with iPhone 16 launch: True to CEO Tim Cook’s word, generative AI will be baked into Apple’s latest devices to help boost profits after lackluster iPhone 15 performance.
Super Bowl LVIII breaks sponsorship value records, with AI analysis showing $457.4K per exposure: Highlights include Nike's dominance and State Farm's halftime win.
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.
Xbox embraces cross-platform gaming, hinting at a future beyond consoles. Meanwhile, PS5 nears its twilight, reflecting a broader industry pivot to cloud, mobile, and PC gaming.
Unveiling Magika as an open-source model for cybersecurity, plus investing in global standards, emphasizes Google’s role in AI safety.
Google’s Gemini Pro 1.5 is powerful and confusing: After a recent release and rebranding, Google is showing off another accomplishment in the AI race. Consumers might not care.
60% of US digital media professionals agree that social media is most vulnerable to ad fraud, according to a September 2023 survey from Integral Ad Science.
Marketers are wary of AI-powered creative, but not productivity: Companies’ new features flesh out AI’s value as a professional tool rather than a creative one.
Prime Video with ads needs time to grow on consumers: Amazon is getting flak for its ad-supported rollout, but Netflix’s trailblazing shows it will pass.
It surpassed Alphabet with a $1.8 trillion valuation, driven by AI hardware demand. Investments position Nvidia as a central figure in AI.
OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.
Ad industry employment is soaring. Why is diversity falling? An ANA report found that ad industry diversity declined in 2023, highlighting faltering commitments to DEI.
Google responds to a scathing IAB report on the Privacy Sandbox: The company kept its EOY 2024 target and said changing privacy standards demand shifts.
On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.
LinkedIn's new API aims to transform B2B media planning: The new tool promises precise targeting and budget optimization.
OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.