Advertising & Marketing

List of Big Tech companies, carmakers shunning Russia grows longer: Services and apps go dark, putting pressure on Russian consumers. But will continued sanctions influence the Russian government?

How the metaverse’s woolly mammoth could come alive: As extinct virtual animals emerge in the metaverse, they could serve as a test for researchers aiming to resurrect their flesh-and-blood counterparts.

Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.

Business as usual in Russia carries risks as consumers favor pullout: That's why many large food manufacturers, including Coca-Cola, and fast-food chains like McDonald's and Starbucks are suspending operations.

Verizon’s new streaming subscription hub resembles cable bundles of old: Streaming services are fighting tooth and nail to get ahead in a congested field.

Tide is turning for tech unionization: The rise of digital media alongside a tight labor market, inflation, and wage stagnation prompts news tech workers to organize. How far behind is Big Tech?

TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.

US consumer data consumption is up to half a terabyte per month: Accelerating consumption is becoming unmanageable. Operators are pressured to find solutions while they scramble to improve the infrastructure.

Intel leads consortium for chiplet production: AMD, Qualcomm, Arm, TSMC, and Samsung make up a dream team of silicon producers, but the exclusion of Nvidia and Apple raises questions.

One bot to rule them all: $58 million in funding for Sanctuary points to an inevitable rise in humanoid robots, but there may be safer technologies to solve humanity’s problems.

April is back-to-office month for Googlers: Some companies will follow Big Tech’s back-to-office lead, but others will use a remote-first approach to attract new talent.

The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.

Uber’s new “Explore” tab makes it a major advertising player for events: The ridesharing app will recommend events and restaurants to users and allow them to purchase tickets.

Nordstrom blends digital and physical experiences with its expanded advertising network: The retailer hopes to leverage its customer data to drive engagement, traffic, and sales to its online and offline properties.

Google’s latest report shows how transparency has become crucial for social platforms: The company said it has banned thousands of Chinese spam accounts.

Levi, Estée Lauder executive departures demonstrate the complicated relationship between corporate and personal branding: Where does one end and the other begin?

Big Tech faces dilemma in Russia-Ukraine conflict: While rushing to get refugees to safety, companies debate remaining neutral, which would seem like compliance with Russia, or leveling sanctions and risking retribution from the Kremlin.

Microsoft ramps up Azure Cloud with 5G connectivity: Last-mile edge-computing solutions can be accelerated by 5G partnerships, giving even remote Azure customers the advantage of fast access speeds.

NBCU goes after in-game ad market with Anzu partnership: Deal provides avenue to reach younger consumers across mobile, PC, and console platforms.