Brands put a lot of thought into how to get consumers to discover and buy their products, but not as much into what happens after a purchase is made. However, data suggests that the post-purchase experience, which includes everything from shipping to customer feedback surveys, may have more of an impact than retailers think.
On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.
Google updates its protections against AI-generated spam: The company laid out plans to deprioritize low-quality search results that game its ranking systems.
Plagiarized content farms spoof major outlets: GenAI could fuel misinformation in an election year. Publishers beware.
GenAI for marketing is gaining momentum: IBM is the latest organization to tout its ability to transform marketing outcomes.
Though apparel and accessories is the third fastest-growing product category we measure—growing 3.9% to reach $616.37 billion in US sales this year—retailers need to find creative ways to court consumers as they remain price-sensitive.
Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.
The Las Vegas Sphere and ASB GlassFloor represent the high-profile out-of-home advertising that merges technology with creativity, with high potential for interactive experiences.
The first AGI could be a marketing tool from Meta: The social media giant is stockpiling AI chips to build a massive model for content recommendations and user predictions.
A House committee unanimously votes to advance a bipartisan bill to ban TikTok unless ByteDance divests. The bill could affect other foreign-controlled apps but requires Big Tech’s involvement.
A major internal shakeup, a plummeting stock price, and a class action lawsuit plague New York Community Bancorp as it tries to hang onto customers.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.
Warner Bros. Discovery unveils password-sharing timeline: The streamer will begin its crackdown on Max this year before a wide 2025 rollout.
Brands need to differentiate themselves in a crowded market. AI can help. But the content needs to be personalized and trained on the brand's own data to avoid generic output. And brands need to be sure that source content has a clear voice and point of view.
New insights emerge on AI’s power hunger: The technology is energy intensive, but it’s hard to pinpoint the extent. Efficiency efforts might fall short of making the sector sustainable.
The company has yet to define its AI strategy, but its most popular consumer laptop could push on-device genAI adoption before competing PCs transform enterprise.
Accenture times the market correctly with generative AI deals: It partners with Cohere and plans to purchase Udacity. It’s positioned to deliver AI solutions for hesitant companies.
A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.
Can Rufus transform how shoppers navigate Amazon? The genAI-powered tool creates a more engaging experience that could drive consumers to the retail giant for advice and inspiration.