Though apparel and accessories is the third fastest-growing product category we measure—growing 3.9% to reach $616.37 billion in US sales this year—retailers need to find creative ways to court consumers as they remain price-sensitive.
Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.
The Las Vegas Sphere and ASB GlassFloor represent the high-profile out-of-home advertising that merges technology with creativity, with high potential for interactive experiences.
The first AGI could be a marketing tool from Meta: The social media giant is stockpiling AI chips to build a massive model for content recommendations and user predictions.
A House committee unanimously votes to advance a bipartisan bill to ban TikTok unless ByteDance divests. The bill could affect other foreign-controlled apps but requires Big Tech’s involvement.
A major internal shakeup, a plummeting stock price, and a class action lawsuit plague New York Community Bancorp as it tries to hang onto customers.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.
Warner Bros. Discovery unveils password-sharing timeline: The streamer will begin its crackdown on Max this year before a wide 2025 rollout.
Brands need to differentiate themselves in a crowded market. AI can help. But the content needs to be personalized and trained on the brand's own data to avoid generic output. And brands need to be sure that source content has a clear voice and point of view.
New insights emerge on AI’s power hunger: The technology is energy intensive, but it’s hard to pinpoint the extent. Efficiency efforts might fall short of making the sector sustainable.
The company has yet to define its AI strategy, but its most popular consumer laptop could push on-device genAI adoption before competing PCs transform enterprise.
Accenture times the market correctly with generative AI deals: It partners with Cohere and plans to purchase Udacity. It’s positioned to deliver AI solutions for hesitant companies.
A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.
Can Rufus transform how shoppers navigate Amazon? The genAI-powered tool creates a more engaging experience that could drive consumers to the retail giant for advice and inspiration.
In this podcast episode, host Rob Rubin, alongside our analysts Lauren Ashcraft and Maria Elm, unveil the findings of EMARKETER’s latest mobile banking app benchmark report. They delve into the frontier of banking technology, spotlighting the breakthrough features that are shaping the industry this year. The discussion pinpoints the five key features that consumers consider indispensable and unpacks the potential game changers that may take center stage in the future of mobile banking. The episode also introduces a new segment titled "Who Ranked Best," where the team provides a detailed ranking of the top 10 banks, with an in-depth analysis of what sets the top five apart. This engaging conversation is packed with vital information for both consumers and industry professionals looking to stay ahead in the dynamic world of mobile banking. Tune in to explore: - The cutting-edge features that are redefining user experience in mobile banking apps - Consumer favorites: The top five features you should look for in your mobile banking app - The future of mobile banking: Innovations that are on the horizon - Exclusive rankings: Find out which banks are leading the mobile banking sector in "Who Ranked Best" - Expert commentary from Rob Rubin, Maria Elm, and Lauren Ashcraft, providing in-depth analysis of the report's results.
On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Google stares down another antitrust front: A class-action lawsuit alleging that the giant monopolized ad buying tools for small advertisers is on the docket.
Amid streaming competition, ‘Dune: Part Two’ $178 million global opening underscores the enduring appeal of cinematic spectacles: It’s a win for theaters—for now.
Nearly a third (32%) of US consumers plan to celebrate St. Patrick’s Day this year, per Numerator. Of those, 91% say they expect to buy something for their St. Patrick’s celebration, with food and alcohol being the top items purchased.