Advertising & Marketing

On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.

38% of North American consumers affected by some kind of cyber threat have been the target of an online scam, according to an August 2023 Malwarebytes survey.

An executive order creates much-needed AI rules: The sweeping order addresses privacy and labor concerns but leaves out fraught topics like copyright.

Netflix ad tier hits 15 million subscribers: The ad-supported subscription gained 10 million new subscribers since May thanks to password-sharing changes.

HubSpot plans to buy Clearbit to enrich its CRM with enhanced AI. The merger could start a consolidation trend for data-hungry marketing and sales solutions providers.

Microsoft’s 365 Copilot costs at least $9,000 monthly: It could enhance productivity, but it faces challenges with generative AI’s inconsistency. Expect uneven enterprise adoption due to high cost.

Google takes on Amazon’s product listing prowess: Free generative AI tools for online product listings offer improved visuals and a boost for small businesses in search visibility amid advertising slowdown.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers are staying ahead of the curve on search and also search within retail media. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of search in retail. Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.

S banking regulators have introduced several climate-related frameworks, signaling a shifting perspective on banks' role in addressing the climate crisis.

The Israel-Hamas war is reducing digital advertising spending: Meta, Snap, and others expect to see lower ad spend in Q4 due to the conflict.

Over 40% of direct marketers are concerned about declining response rates and budget constraints relating to printing, paper, and postage, according to Quad’s Direct Marketing Revolution 2023 report. And 32% are struggling to provide relevant, personalized, and customized messaging for consumers.

Influencers remain affiliate’s flavor of the month. As creators and influencers continue to climb marketers’ list of strategic priorities, affiliate networks, platforms, and agencies have stepped up their courtship of influencers.

Lawsuits surrounding Nokia’s $152 billion R&D-driven patent arsenal come amid job cuts and falling sales. HP’s and Amazon’s brand reputations are at stake.

A world on edge could curtail tech’s economic recovery: The tech industry faces economic challenges due to global instability and US-China tensions, despite a strong US economy.

It’s intensifying its digital health strategy by enriching 2024 wearables with features like blood pressure and sleep apnea detection and a paid AI-driven health-coaching service.

Creator economy startups are struggling to survive: Economic woes have been forcing some to sell under unfavorable terms. The troubles could expand to other sectors.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how Amazon's second Prime Day got on, how Americans feel about AI rules, and all the ways Netflix is trying to make money. Tune in to the discussion with this month's contestants: our analysts Sky Canaves, Daniel Konstantinovic, and Yory Wurmser.

AB InBev’s beer volumes fell 3.4% in Q3: Declining Bud Light sales weighed down the company’s US performance.

Regulators want to know if it was a tactic to preserve search monopoly. Losing the case could result in breaking up lucrative exclusivity deals.

Apple unveils groundbreaking M3 chips at ‘scary’ event: The 3-nanometer process chips are a testament to Apple’s innovation, but it may have to do more to keep loyalists happy.