Apple considers pricier iPhones to spur sales: Can an even more premium iPhone help increase sales? Apple seems to think so. Meanwhile, carriers are discounting its latest models in China by $100.
Instacart leans into shoppable TV ads for Super Bowl campaign: Delivery platform’s signals its desire to woo CPG brands to improve its IPO prospects.
Microsoft urges developers to buy its Store Ads: Feature could benefit app creators, possibly at the expense of the user search experience.
Amazon’s ad business reports another strong quarter: Its new AWS Clean Rooms could bolster its ongoing efforts to woo advertisers.
Musk’s 100 days at Twitter sink in: Its workforce is greatly reduced, users and advertisers are fleeing in droves, and now third-party developers are gone. What’s next for the beleaguered social network?
Slowing consumer demand rocks tech’s ivory tower: Apple, Alphabet, and Amazon turned in disappointing quarterly earnings. Expect further austerity measures, including layoffs, which could prove costly.
Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.
Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.
Meta’s vow of efficiency marks renewed optimism: Meta shares rally after analysts upgrade stock due to Meta’s new, leaner direction. Meanwhile, the company continues to spend billions on an unrealized metaverse pivot.
Say goodbye to Peacock’s free-with-ads tier: The no-cost option will sunset soon as the streamer tries to drive up its revenues per user.
The search advertising world has a familiar new entrant: Yahoo is spinning up its search engine efforts, according to tweets and job listings.
In the US, 56% of Gen Z adults prefer to buy from companies that reflect their social values, according to Morning Consult. Gen Z’s figure is slightly lower than those of other generations, with Gen X at 61% and baby boomers and millennials at 59% each.
Breaking down Amazon’s layoffs: Its 18,000 job cuts are spread across a variety of business units and locations and could indicate where Amazon plans to pull back on investment this year.
The FTC Cometh for Digital Health: GoodRx is the first company to be charged with violating the Health Breach Notification Rule—and it won’t be the last.
What’s got the go-ahead? Pushing boundaries, leveraging social media, and engaging with audiences beyond the TV. But be wary: don’t go too far, lose focus on offline opportunities, or forget to connect the dots.
Intel, Groupon, Workday announce layoffs: The historic bloodletting in Big Tech isn’t letting up anytime soon. While laid-off workers are left to evaluate their options, some companies are eager for Silicon Valley talent.
Can airborne 5G networks fill connectivity gaps? A new antenna technology can deliver 5G coverage from high-flying aircraft, showing the versatility of mobile networks in areas terrestrial networks can’t cover.
Discovery—not influencers—is what separates TikTok and Amazon’s ecommerce businesses: The retail giant is trying to replicate TikTok’s success via its “Inspire” video feed.
Publishers continue to prioritize first-party data: OpenWeb acquires Jeeng in a sign that major outlets don’t want to rely on social media.
The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.