Advertising & Marketing

Amazon restructures its showy AI division: It’s using the “artificial general intelligence” banner as a way to impress prospective customers, pitting itself directly against OpenAI.

Brand loyalty vs. brand backlash: Consumers want companies to support social causes despite the corporate dilemmas that could result.

On today's podcast episode, we discuss whether Humane's new AI pin is about to become as ubiquitous as the smartphone, just how much ground brick-and-mortar retail will give to online shopping, the next big social media app, if folks will start shopping on Amazon right from their Facebook and Instagram feeds, how news consumption on social media is changing, which airlines carry the most passengers, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Max Willens and Yory Wurmser.

For Q4 2022 to Q4 2023, YouTube’s costs per thousand (CPMs) ranged from $13.03 to $15.34—a swing of $2.31, according to our forecast.

The arrangement cuts Android app store fees and stokes regulatory scrutiny over selective, anticompetitive practices. Intensifying regulation and developer fallout could follow.

Safety probes and leadership changes are challenging the company's revenue and market leadership goals. Meanwhile, the delays open opportunities for robotaxi competitors.

OpenAI’s crisis deepens: More employees threaten departure, customers look to rivals, and an investor lawsuit looms following the board’s firing of CEO Sam Altman.

Amazon aims to upskill 2 million in generative AI: It’s trying to improve its standing in the AI race, but it may need to improve its image as an employer first.

OpenAI's leadership crisis (largely) benefits Microsoft: Turmoil likely strengthens companies’ ties, setting the stage to further augment AI innovation.

Advancements in technology and innovations such as AI is the top concern among C-level executives worldwide for 2024, per Accenture.

On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.

Samsung TV Plus records a 60% global viewership increase: The CTV provider is rolling out extensive content updates to take advantage of interest in free ad-supported TV.

Major brands pull X ads after Musk’s antisemitic posts: The controversy is an escalation of X’s already severe problems with brand safety.

Retailers that implement return fees are losing sales and customers: One-third have lost customers after charging for returns, underscoring the need for a more nuanced approach.

Objections mount to counter major changes in Big Tech’s market dominance. A win by the EU could result in global ramifications for tech giants.

OpenAI upheaval casts a long shadow on its GPT-5 ambitions: Altman signs on with Microsoft while OpenAI deals with the fallout. OpenAI’s future and genAI ambitions are up in the air.

Microsoft picks up key OpenAI figures, eyeing AI dominance. Expect competitors to accelerate hiring and investments to remain relevant in the generative AI race.

Brands boycott X as Musk’s antisemitic post triggers industry outrage: Major advertisers like IBM and Disney withdraw. Calls resound for CEO Linda Yaccarino's resignation as X’s future teeters.