Ad execs don’t feel so dour about the industry landscape: Despite constant talk of a downturn, most executives are not reducing budgets this year.
“If you’re going to grow a brand, it’s not going to come to loyalty alone. You will have to reach more customers. You will have to have more customers buying more often.” That’s according to Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), speaking on the “Behind the Numbers: Reimagining Retail” podcast about his new book, “Breakout Brands: Why Some Brands Take Off...and Others Don't.”
Between inflation, low unemployment, and high interest rates, our economic health gives mixed messages. When times get tough, consumers look to brands to provide value, empathy, and sometimes a little levity. Here are five tips for adjusting your marketing message and growing loyalty during stormy weather.
Sponsored content and outstream video, two of native advertising’s most popular forms, are no longer found only on social media, which dominated this type of advertising thanks to its audience targeting capabilities. As these capabilities move to CTV and mobile, spending is shifting.
UK’s CMA steps up efforts to block gaming merger: Microsoft’s plan to buy Activision Blizzard is in question. Regulation in the UK could have a domino effect, enabling EU regulators and the FTC to follow suit.
The Information Age 2.0 is upon us: Google’s latest product updates illustrate the movement to embed AI into our information sources. The changes will strain computation and energy resources.
In a turn echoing Netflix, Disney+ has its first quarterly subscriber loss: Disney managed to squeeze by thanks to strong parks and movie results, but its streaming venture has hit a bump.
Advertisers and marketers can’t afford to waste budget, so we foresee a partial shift away from display ads and renewed emphasis on search—with one big exception, retail media.
This year’s Super Bowl ads will be defined by big stunts, from FanDuel’s live Gronk field goal attempt (we won’t be betting on this) to whatever M&M’s is doing with “Ma&Ya’s candy coated clam bites” (these we would bet on). Here are five charts on Super Bowl advertising.
Microsoft versus Google: Which AI-powered approach to search is best? The fate of the $150 billion search ad market could be soon transformed.
After a shaky 2022, CTV advertising is ramping up: A study shows consumers are more likely to engage with unique CTV ad formats that offer advertisers personalization.
Penske hopes its event-focused model can keep Vox alive: The media giant recently invested $100 million into Vox, which has seen repeated layoffs.
Generative AI’s future hinges on legal battles: With Getty Images and others suing AI companies for theft, advertisers would be wise to stay away from the tech.
Apple considers pricier iPhones to spur sales: Can an even more premium iPhone help increase sales? Apple seems to think so. Meanwhile, carriers are discounting its latest models in China by $100.
ES: EU, UK, and US antitrust approaches are aligning: Microsoft’s $70 billion acquisition of Activision could face tougher pushback now that various regulators are on the same page.
Fintech kicks off Black History Month with a wealth-building campaign: The investing app Stackwell reminds financial institutions that they struggle with culturally sensitive banking.
Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday’s game, with prices stabilizing after last year’s jump.
Slowing consumer demand rocks tech’s ivory tower: Apple, Alphabet, and Amazon turned in disappointing quarterly earnings. Expect further austerity measures, including layoffs, which could prove costly.
Musk’s 100 days at Twitter sink in: Its workforce is greatly reduced, users and advertisers are fleeing in droves, and now third-party developers are gone. What’s next for the beleaguered social network?
Instacart leans into shoppable TV ads for Super Bowl campaign: Delivery platform’s signals its desire to woo CPG brands to improve its IPO prospects.