Advertising & Marketing

Supermodel shows off Humane’s AI techie broach: A wearable, screenless AI assistant could merge high tech with high fashion. But will average consumers go for it?

Marketers are the masters of the portmanteau—a combination of two existing words into a new concept. Words like “phygital,” “fediverse,” and “edutainment” are tossed around, but what do they actually mean? Here are a few of our favorites.

Amazon’s search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

On today's podcast episode, we discuss the significance of Google's antitrust trial, the Department of Justice's (DOJ's) case against Google, Google's defense, and what the possible—and likely—outcomes might be. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

Medium blocks GPTBot from content scraping: Creator-driven platform aligns with CNN, New York Times in defending rights against unsanctioned AI use.

EU and French officials are probing Nvidia’s dominance in the GPU sector. Until competition gains traction, expect regulatory activity to persist.

Meta’s return-to-office policy is a ‘mess’: Reluctant in-office employees are finding there’s not enough space for them, but Meta wants to reduce, not expand, its footprint.

A third of internet users use it for security and to bypass tracking. Big Tech is cashing in on privacy while advertisers grapple with a changing landscape.

AI at the heart of Google’s Pixel 8 plan: Pixel 8 leaks show advanced camera and natural language features. Google balances device ambitions with Search.

Apple’s gaming aspirations hinge on the iPhone 15, but the flagship smartphone struggles with overheating issues.

Toys R Us looks to fill a hole in the retail landscape: It plans to rapidly expand its physical presence by opening up to two dozen flagship stores.

The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less.

On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

The California Insurance Commissioner’s plan to stop insurers’ exodus from the wildfire-devastated state hinges on newfound flexibility.

Streaming giants curb password sharing: Platforms like Disney+ enforce new rules to prioritize revenues over new user acquisition.

Deciding how to target customers when they engage in an array of digital channels both online and in-store is the essence of an omnichannel strategy. It’s no easy task, but, luckily, omnichannel connections, in-store retail media opportunities, and experiential and experimental tools can help advertisers build a more robust customer profile and target shoppers where they are.

In July and August, the US ad market saw its first consecutive two months of growth in over a year, according to Standard Media’s US Ad Market Tracker. Platforms are focused on keeping that momentum alive with several updates. Multiple platforms are boasting improved AI targeting and enhanced connected TV ad solutions. Here is everything new in September.

Diverging from conventional industry strategies, Honda is addressing customers’ charging needs ahead of launching its electric SUVs in 2024.

It’s getting more expensive to deliver a good customer experience: New York City delivery drivers, California fast food workers, and store associates everywhere are getting raises.

Meta’s gutsy celebrity-powered AI maneuver: It’s integrating Llama 2 AI with Quest 3, Ray-Ban glasses, and popular apps. Celebrity AI personas and metaverse ambitions signal bold competitive moves.