Amazon laying off 18,000: That’s significantly more than previously disclosed and could indicate that widespread job cuts are around the corner for tech companies. Job uncertainty could lead to panic and stall innovation.
Audio companies are freezing and slowing podcasting budgets: After years of aggressive spending, softening listener growth is unnerving major players.
Apple hits a bump on the road to becoming an ad giant: In an ATT twist, French regulators fined Apple for collecting advertising identifiers without user consent.
Salesforce sheds 8,000 jobs: A sudden scramble towards austerity will affect 10% of the SaaS giant’s workforce, but also reveals the tech sector’s continued collapse in the face of uncertainty.
Meta’s latest EU fine is more than a minor shakeup: The ruling, which Meta will appeal, could markedly limit its ability to target advertisements.
Search giants look to get ahead of the AI trend: Microsoft is teaming up with ChatGPT, a new technology that has Google on red alert.
Digital advertising is on shaky ground. Recent changes to our forecasts reflect that uncertainty. We examined what this year will look like for marketers, from retail media’s rise to social networks’ stagnation.
A quarter of US adults pay the most attention to TV commercials, making them the top ad format, followed closely by online ads, per CivicScience. Magazine and newspaper ads rank near the bottom, with only 4% and 5% paying them the most attention, respectively.
Taiwan is still the cradle of chip innovation: TSMC committed to its home country even as it broke ground in America, maintaining Taiwan’s dominance in chip production at a time of heightened geopolitical conflict.
New California and Virginia laws kick off a big year for privacy regulations: Oddly enough, marketers could benefit from federal regulation to solve the problem.
VideoAmp will give Nielsen a run for its money: The measurement startup’s list of high-influence partners now includes Warner Bros. Discovery.
The ad industry will never be the same after 2022: Between the ad downturn, regulation, and new channels, the ad industry entered a new era.
From streaming to ad measurement and privacy, 2023 will be a year of transformation. Here are four changes we expect in the new year.
Publishers see gains in diversity, but it’s slow going: Media companies have prioritized bringing in more diverse hires since 2020—with mixed results.
It’s time for podcast advertising to mature with its audience: The format has reached mainstream success, but ad solutions are lagging behind.
Google expands its cloud but pivots to a simplicity sprint to counter the down economy: Innovation could be dialed down further for 2023 as Big Tech’s most multifaceted behemoth rethinks its strategies.
Microsoft wants to be the next big ad tech company: Major deals with Netflix and ads in Windows itself mean the tech giant is set on developing a strong ad business.
Retailers’ return rates are rising: That’s a significant challenge to merchants’ bottom lines, but it also presents an opportunity for those that offer a straightforward process.
November ad spend shows the pandemic boom is over: The typically lucrative period declined 8% year over year as the market finally stabilized after the pandemic.
Can data clean rooms satisfy regulators? The emerging tech has Big Tech adopters, but lacks clear standards.