LinkedIn's new API aims to transform B2B media planning: The new tool promises precise targeting and budget optimization.
It surpassed Alphabet with a $1.8 trillion valuation, driven by AI hardware demand. Investments position Nvidia as a central figure in AI.
OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.
Google wants to boost internal productivity with Goose AI: Releasing the coding software internally could be an initial step in what could become a full-fledged product launch.
Cisco cuts 4,250 jobs amid tech slowdown and persistent dip in demand for telecom and connectivity equipment.
OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.
Ad industry employment is soaring. Why is diversity falling? An ANA report found that ad industry diversity declined in 2023, highlighting faltering commitments to DEI.
Google responds to a scathing IAB report on the Privacy Sandbox: The company kept its EOY 2024 target and said changing privacy standards demand shifts.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.
Fifty-seven percent of B2B marketers said creating the right content is a challenge.
They’re trying to woo women and Gen Z consumers away from competitors.
Zuckerberg touts the Quest 3 as open, affordable VR for all, challenging Apple’s premium closed ecosystem. Can Vision Pro’s large developer and app base make it competitive?
Mozilla uncovers serious privacy breaches by romantic chatbots: The companionship AI market is booming, but there’s a fine line between a legitimate business and a phishing scam.
ChatGPT will now remember you: OpenAI’s latest upgrade will make prompting more streamlined for Plus users. But digital privacy could be a tradeoff.
The purchase could redefine smart TV advertising and give the big box giant an edge in revenue from shoppable ads and streaming fees.
57% of B2B content marketers worldwide face challenges creating the right content for their audience, according to a July 2023 survey from Content Marketing Institute (CMI) and MarketingProfs sponsored by Brightspot.
Xbox exclusives may hit PlayStation and Nintendo platforms amid lagging sales and a Game Pass slowdown. Cross-platform gaming could boost its cloud business.
Wearables could be the next AI-charged segment to see competition, with Google emerging as the key contender.