Advertising & Marketing

The Media Rating Council says YouTube needs an audit: The industry group is trying to broaden its scope to help build trust in advertising’s pivot to digital video.

Apple and Microsoft are targeted in new probes. Failure to comply with DMA rules could result in loss of business and alter Big Tech’s balance of power.

Huawei’s domestically produced chip shows China’s self-reliance. With Beijing pushing local tech and Apple facing potential losses, a seismic market shift looms.

Its anti-hallucination software presents opportunities in customized technology that could speed adoption.

The DOE allocates $15.5 billion for EVs and domestic battery production. The plan favors traditional auto hubs, while further efforts should improve charging infrastructure.

Ultra-light, slim, and energy-efficient, Honor's Magic V2 sets new standards in foldables and aims to ignite interest globally while challenging established brands.

Many of the sector’s young companies face major sustainability hurdles. But declining site visit data doesn’t tell the whole story.

Google tries to increase ad quality and spending in one swoop: The Limited Ad Serving policy will limit impressions for “unproven” advertisers until they earn a higher status.

B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.

Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.

What happened after the overdraft and NSF fees went away: How a Minnesota credit union’s marketing campaign helped increase its membership and offset that lost revenue.

Tougher return-to-office rules could put jobs in jeopardy for those who don't comply, questioning the wisdom of following Big Tech's lead.

Alexa + Google Assistant = JBL speaker integration: For the first time, the assistants will be interoperable on smart speakers. More mutually beneficial collaborations could be ahead.

Whether EU regulators are satisfied could set a global precedent for tech regulation, affirming smaller players like Slack in challenging market dominance.

On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft’s attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube’s current issues around violating children’s privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.

Apple’s introducing new models and targeting the premium market—but sales are down and consumers are reluctant to upgrade.

Wall Street is giddy over Google-Nvidia alliance: The duo could accelerate global AI development and adoption, fueling confidence about growth. But talent attrition could spoil the outlook.

Microsoft gets cagey about employee compensation: It told managers not to mention a salary freeze and only link pay to performance—undermining its hiring and retention leverage.

YouTube offers creators a community guidelines olive branch: The platform is offering a class to help creators penalized by a hyperactive “strike” system.

Key stat: 28.0% of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our forecast.