Instagram is latest to suffer outage: Instagram users are suspended in the latest service outage. Meta’s platforms are becoming unmanageable as users experience weekly outages that are taking longer to resolve.
Most retailers aren’t doing enough to optimize returns: Instead of a one-size-fits-all approach, companies need to make the process more flexible and personalized.
Political advertisers spend big on sports: Political ad outlays will nearly triple compared with the last midterm, but what happens when that spending stops?
Bloomberg ditches third-party ads: Seeing other publishers struggle, Bloomberg has launched an advertising platform with its first-party, self-reported user data.
Google loosens the reins on its clean room: Advertisers now have more freedom with how they can use Google’s first-party data for campaigns.
Over 80% of CX leaders plan to outsource in 2022 in some capacity, according to January 2022 research from Telus International and Pulse.
On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.
Intel accelerates cost reductions: Layoffs and reduced work hours are aimed to help Intel reduce $3 billion in costs in 2023 and up to $10 billion in 2025. Competing chipmakers and PC companies are likely to follow suit.
Diageo becomes latest brand to aim for inclusivity: 1,200 of its marketers will be trained in inclusive design, followed by a rollout to agency partners.
OpenWeb raises $170 million as it prepares for IPO: As news providers and social platforms butt heads, the company’s tools help publishers manage audience discussions on their sites.
Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.
Despite the fact that Meta has bulked up its ad offerings quite a bit this year, its ad revenues were down nearly 4% in the third quarter.
Musk's few hours at the helm of Twitter have been interesting: Those brand safety concerns aren't going away, and product innovation is (maybe) speeding up.
Big Tech’s economic omen: Tech giants’ earnings show steep declines in profits and the effects of reduced consumer spending and plunging ad revenues, It marks the end of pandemic-era growth and a continued downturn.
Affiliate marketing is getting a second wind as emerging publishers and creators attract a new crop of advertisers. Here’s a refresher on the benefits of affiliate marketing, as well as a word of caution for advertisers interested in giving it a try.
Brands miss the old Kanye: the Ye saga offers lesson in crisis response as many cut ties after rapper’s offensive speech.
WPP, which owns advertising agencies Ogilvy, Wunderman Thompson, and VMLY&R, boosted its guidance this week after reporting a 10.3% increase in revenues.
Broadridge's Global Chief Marketing Officer Dipti Kachru shared her insights into the rapidly evolving role of the CMO, the trends and challenges affecting her, and how she measures the success of marketing initiatives.
A quest for pros: Meta’s premium Quest Pro headset is now available, and while early reviews laud the improved design, comfort, and controllers, reviewers also dinged the poor battery life and confusing mixed reality focus.
The most informative sessions unpacked providers’ increased alertness around fraud, the next era of BNPL, attendees’ excitement over open banking innovation, and fintechs’ efforts to align with regulators.