On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
Marketing & Advertising Briefing, Esumm Meta's 2023 revenues spiked thanks to Chinese advertisers like Temu and Shein: Concerns over sustainability and market overdependence are reasonable.
The IAB Tech Lab says Privacy Sandbox doesn’t cut it: A scathing report criticized Google’s post-cookie solution and urged the company to delay its launch.
Google’s Gemini is more than a generative AI contender—by replacing Google Assistant and Search, it’s taking over Google’s massive user install base in areas OpenAI can’t reach.
OpenAI moves beyond chatbots to AI agents: The move could be a sector game-changer but poses risks that will make consumers uneasy and require winning trust.
Apple developing two clamshell phone prototypes: There’s pressure to get into the foldable phone arena, but technical challenges pose a price-point barrier, requiring creative solutions.
The company’s shares soared 60% as a vote of confidence in its resilience and importance in the shift to on-device AI and data center technologies.
Super Bowl ads' soaring prices versus rewards: From $42,500 to $7 million, the investment in cultural and digital narratives redefines advertising success.
36% of marketers worldwide will increase investment in brand marketing this year, a 13 percentage point increase over 2022, according to a December 2023 report from WARC.
Apple’s Vision Pro, rich in apps and retail support, faces a crucial test: public acceptance in everyday scenarios—echoing Google Glass’ challenges.
VC hesitancy is the latest generative AI trend: Funding still invigorates the sector, but overvaluation and competitiveness concerns have quelled the excitement.
Target looks to a paid membership program to fuel growth: The Amazon Prime-like program could incorporate Shipt, the company’s $99 annual delivery service.
Ford reformulates its EV strategy after premium model sales stall. Small and affordable EVs could reignite interest while enabling expansion to emerging markets.
Google Cloud teams up with Singapore on AI expansion: The country’s AI enthusiasm and investment could be advantageous for Google as it competes with AWS and Microsoft.
47% of US digital media professionals think social media will face serious challenges in the next 12 months, per a September 2023 Integral Ad Science survey by YouGov.
On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
On the podcast we discuss what to expect as banks deploy more AI in 2024. We chat about several use cases for AI, like customer service and chatbots, personalized banking services, fraud detection and prevention, credit scoring and risk assessment, as well as personalized marketing. In “Place Your Bets,” we distribute 10 points to four predictions in order to rank the relative likeliness that each one will come true. We rank the following to see which is most likely to happen in 2024: news stories about overzealous chatbots stops banks from rolling them out, regulators squash attempts to use AI for investment advice, the deployment of AI enables banks to initiate massive layoffs, and small banks and credit unions are able to win more customers because of their deployment of AI for customer service. Listen to the conversation with host Rob Rubin and our analysts Jacob Bourne and Gadjo Sevilla.
US advertising sector adds 2,000 jobs, reaching a record high: The robust job market reflects a stable, growing economy.