GenAI could generate between $200 billion and $340 billion (9% to 15% of banks’ operating profits) in value annually through greater productivity, per a 2023 McKinsey & Company report. But its potentially disruptive force won’t take hold in 2024.
71% of US adults prefer to take their time while shopping online for clothes and shoes, according to November 2023 Kearney data.
On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL’s) prospects will look like in 2024. • In our “Story by Numbers” segment, we focus on the outlook for BNPL by looking at growth by generation. • In “Headlines,” we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. • In “For Argument’s Sake,” we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.
Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.
Netflix spent less on original content in 2023: Strikes and cost-cutting efforts resulted in a lower output, but the company is ready to spend heavily in 2024.
GenAI is moving from the cloud to smart appliances and TVs, emphasizing innovation and ecosystem synergy.
Facing financial struggles, Unity is laying off 1,800 employees. Product diversification and partnerships could help restore profits.
Automakers and tech companies are leaning on AI, gaming, and augmented reality for key feature upgrades in future vehicles.
The cookieless future is coming: Chrome turned off cookies for 1% (30 million) of its users, sending a pang of anxiety through an unprepared industry.
YouTube finds a measurement middleground with streamers: GroupM spearheaded a partnership between YouTube, NBCU, Disney, and Roku to standardize ads.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 tech trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how on-device AI features will boost flagging PC and smartphone sales, what happens when GenAI makes content less trustworthy, and how immersive media will take a qualitative leap. Tune in to the discussion with our analysts Jacob Bourne, Gadjo Sevilla, and Yory Wurmser.
It could enhance speed and efficiency for remote work, VR, smart homes, and gaming. But initial interoperability conflicts could be a pain point for early adopters.
Its $3,499 Vision Pro mixed-reality headset is coming next month, and competitors are already lining up to challenge the new product category and ecosystem.
Smart TVs, robotics, AI PCs, and chips are just some of the technologies receiving upgrades as competition and innovation intensify in the tech sector.
2023 was a big year for partnerships, with companies joining forces across social, retail, and digital advertising to boost revenues.
On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
Deflationary pricing trends, AI device integration, and surging interest in gaming could boost consumer tech’s recovery after years of stagnation.
OpenAI’s grip on generative AI sector slips: The company says it’s not losing customers, but its clients are seeking other options. Will it still hit its forecast $5 billion revenue in 2024?