More ad channels don’t mean greater consumer trust: A Qualtrics report found that faith in brands had dipped to 2016 lows, with Gen Z less trusting.
X runs into brand safety issues after an SEC hack: A user used the agency’s account to post false cryptocurrency information, yet again raising concerns about security.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
The company is restructuring several teams, laying off 1,000, and refocusing on AI development. A more streamlined org structure could foster long-term innovation.
Initial supplies could be constrained due to enterprise’s need for secure AI as the industry moves from cloud services to AI-capable hardware.
OpenAI pursues media partnerships for ChatGPT training: The AI giant strives to address copyright concerns, but could impact publishers ad revenues in the long term.
A new peak for ad industry employment: 2023 saw the ad industry reach 504,600 jobs—its highest ever figure and a sign that 2022’s troubles are in the rearview.
Amazon’s live-streaming service plans to lay off 500 employees amid profitability struggles and surging operational costs—revealing that popularity and engagement don’t always result in profits.
Regulators fear antitrust risks in AI technology and question their mutual independence. Persistent scrutiny could scare off investors.
Consumer spending in 2023 reached $171 billion, a 3% increase YoY. Growth in non-gaming apps and genAI signal shifting dynamics, setting the stage for innovation in 2024.
GenAI could generate between $200 billion and $340 billion (9% to 15% of banks’ operating profits) in value annually through greater productivity, per a 2023 McKinsey & Company report. But its potentially disruptive force won’t take hold in 2024.
71% of US adults prefer to take their time while shopping online for clothes and shoes, according to November 2023 Kearney data.
On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL’s) prospects will look like in 2024. • In our “Story by Numbers” segment, we focus on the outlook for BNPL by looking at growth by generation. • In “Headlines,” we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. • In “For Argument’s Sake,” we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.
Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.
Netflix spent less on original content in 2023: Strikes and cost-cutting efforts resulted in a lower output, but the company is ready to spend heavily in 2024.
GenAI is moving from the cloud to smart appliances and TVs, emphasizing innovation and ecosystem synergy.
Facing financial struggles, Unity is laying off 1,800 employees. Product diversification and partnerships could help restore profits.
Automakers and tech companies are leaning on AI, gaming, and augmented reality for key feature upgrades in future vehicles.