AI-driven personalization is one of the top trends US digital retailers believe will impact their business this year. It’s tied with an increased focus on omnichannel tools like SMS, according to December 2023 data from Bolt.
The fight for grocery dollars is heating up. Retailers that offer shoppers the right assortment of products at the lowest prices are likely to win. In order to keep dollar and discount stores from stealing share, other retailers need to borrow their pricing and merchandising strategies to connect with cash-strapped consumers.
Nvidia unveils its Blackwell AI platform: It showed off its latest AI hardware at a much-hyped conference, but investors always want more. Restrained pricing indicates growing competition.
Microsoft to hold an AI event ahead of Build: It wants its brand to be synonymous with AI PCs. We can expect that Apple will respond at WWDC in June.
By embracing AI, tightening budgets, and risking novel releases, agile game studios look for bigger paydays.
Game studios turn to in-app advertising as purchase revenues fall: Unity report shows 26.7% growth in ad revenues, with simulation games leading.
A landmark for AI-driven big data and analytics, the merger aims for advanced cybersecurity with genAI amid a surge in cybercrime losses.
Though the cumulative impact of online channels is undeniable, consumers are still most likely to learn about new brands and products from visiting stores.
The race to provide AI on 2 billion Apple devices could alter the industry’s balance of power. Apple leaning on Google for genAI echoes past deals in Search.
Target wants a bigger piece of the retail media pie: The retailer aims to differentiate its retail media offerings to attract more advertisers' dollars.
LinkedIn's new thought leader ads enable content sponsorship beyond employees: The shrewd move leans into B2B marketing’s strengths.
Sony’s PS5 Pro coming this holiday season: The PS5 product line could see a slight sales bump this year, but competition and diminishing returns on performance could dull the outlook.
Microsoft’s business-focused social network is adding puzzles to boost engagement. Could LinkedIn’s Wordle moment take a toll on productivity?
OpenAI GPT Store users unhappy with their experience: They’re frustrated by a lack of support and money-making options and low engagement. OpenAI may be taking on too much.
OpenAI sends a warning signal about ad industry jobs: In a recent statement, Sam Altman said the tech could replace 95% of marketing tasks, leading to employment issues.
Outpacing rivals, Apple acquires AI startups for genAI in products/services. Its vast Apple Silicon base now seeks AI enhancements to round out the ecosystem.
While making up just 2% of US market share in their categories, the 97 companies on Bain’s Insurgent Brands 2024 list captured nearly 20% of incremental category growth last year, per the firm.
The company integrates genAI into its Fusion Cloud, enhancing marketing, sales, and CX. It’s aiming for an adoption boost by streamlining customer interactions and driving efficiency.
ChatGPT gets a body: The Figure-OpenAI partnership reveals its humanoid robot’s stunning capabilities. Embodied AI is coming to market, likely to be met with polarized reactions.