On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.
This month’s ad platforms update is all about analytics, with Google, TikTok, and Microsoft announcing improved reporting tools. Plus, Amazon announced on-site and off-site retail media innovations. And we saw some interesting ad network updates from Lyft and Intuit. Here’s a breakdown of what’s new.
EU hurls sweeping regulation at Big Tech: Two major laws are about to take effect, sending Google, Apple, Meta, and others scrambling to adapt to a new era of curtailed industry power.
On today's episode, we discuss whether it's too early to talk about Gen Alpha, delivering things without the box, what's happening on TikTok Live, fast fashion looking to repairs, what websites will look like in the future, the most popular theme parks in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and forecasting director Oscar Orozco.
The electric air taxi market—forecast to be worth $57B by 2035—sees startups like Joby Aviation advancing despite regulatory hurdles and safety concerns for the new mode of travel.
Tencent plans to unveil its AI model, Hunyuan, intensifying China’s AI race just as Beijing’s new regulations are implemented. Its guardrails could have worldwide implications.
Trends shows Big Tech in-office mandates might lose sticking power: Tech firms favoring remote work see benefits in global talent access and economic savings that could undermine Big Tech policies.
The biggest data privacy battles are fought at a state level: A California data privacy bill is getting steep opposition from the Association of National Advertisers.
Microsoft’s early AI search missteps left it far behind Google: Bing is struggling to make gains against Google despite coming out of the gate early with AI.
Trained by AI today, replaced tomorrow? Hitachi unveils an AI-powered job-training technology that provides a solution to the knowledge-transfer problem. It also raises job security questions.
On today's episode, we discuss the ways in which firms are prepared—and unprepared—for AI, what happens when companies have finished test-driving generative AI, and what to make of Meta giving away its AI model. "In Other News," we talk about when we can expect to see GPT-5 and how Apple’s lip-reading technology could be a step toward artificial general intelligence. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Google AI will summarize news articles—but only after clicking through: What’s supposed to be an olive branch to worried publishers raises more questions than it answers.
Strategic upskilling is essential as AI usage increases the likelihood of job disruption and transformation. Investing in employees has never been more important.
Amazon’s $10 billion loss from Alexa devices sparks the latest strategy shift away from consumer electronics as it and other companies focus on profitability and reduce aspirational projects.
Cost is the most important factor for 59% of US brand-side marketers when selecting an agency, according to a joint report from the Association of National Advertisers, 4A’s, and Advertiser Perceptions.
Ford expects a 1,000% revenue jump from connected cars, hires Apple exec: Its big in-car software investment could help keep revenue strong amid a costly EV pivot.
Companies scramble to stockpile Nvidia’s $40K H100s: Chatbots get the attention, but it’s the powerful chips powering AI that are crown jewels keeping a tech recession at bay.
The early success of Voiceflow’s plug-and-play AI assistant technologies are showing the advantage of applying AI in mission-critical business applications.
There’s no escaping ads on YouTube: The platform is taking a battle against ad blockers to the next level by introducing a timer that locks users out of videos.