Will Google’s Gemini surpass OpenAI’s GPT-4? Anticipation mounts for the next AI evolution. Leading the sector may lure investors but also bring inevitable challenges.
The EU’s lead regulators are clamping down on Big Tech’s GDPR violations with substantial fines that could lead to more scrutiny and bans.
Salesforce is rehiring nearly 40% of its laid-off workers: Industry volatility risks financial losses and erosion of the workplace trust that is needed for innovation and product development.
On today's podcast episode, we discuss how advertisers should adjust their plans based on social video time's slowing growth, whether people will spend more social media time on connected TVs, and the ratio between ad spend and time spent on social networks. "In Other News," we talk about whether TikTok can become a more traditional social network and getting paid to watch ads on a new socially conscious social media app. Tune in to the discussion with our analyst Debra Aho Williamson.
Adobe Firefly exits beta: innovative AI art generation meets ethical responsibility.
VideoAmp and iSpot are coming for Nielsen’s crown: The two companies announced a major funding round and acquisition, respectively, while Nielsen makes adjustments.
Google lays off more workers amid financial prosperity: It’s streamlining staff amid a focus on AI dominance, contributing to an anxious, disgruntled workforce and ethics challenges.
TikTok and Meta still struggle with content moderation: Threads has blocked search terms related to COVID-19, while TikTok cast too wide a net reining in Qanon.
What does artificial intelligence taste like? Coca-Cola launched a new soda conceived and designed by AI as the company goes deeper into exploring the tech.
Roblox Assistant empowers creators, enhances AI adoption, and reflects a broader industry trend of integrating AI assistants to tailor services and democratize AI use.
T-Mobile’s bid to acquire Comcast’s 600 MHz spectrum holdings is a strategic move to expand its network dominance.
Google is the defendant in the biggest antitrust trial in over 20 years: The case echoes the 1998 lawsuit against Microsoft, but Google could make it through relatively unscathed.
No AI bubble in sight: Strong general-purpose and specialized tool adoption alongside new revenue opportunities could keep the technology’s hype high, but there are limits to growth.
On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Cannabis ads enter the mainstream: Spotify allows Cresco campaign, signaling a growing shift toward normalization.
Did DirecTV and Intuit mislead consumers with ads? The NFL called out a “deceptive” DirecTV football ad, while the FTC ruled against Intuit for its “free” service ads.
Einstein Copilot imbues Salesforce apps with a customizable AI assistant that could transform 150,000 client companies.
ChatGPT loses more steam, but not in the US: Students are likely behind the chatbot’s fluctuating traffic patterns. It could push OpenAI to invest more in enterprise solutions.
Microsoft, Google guzzling municipal drinking water for AI: Applying the technology to sustainability use cases will lower the enormous costs that come with deploying AI commercially.
Emphasizing health, environmental awareness, machine learning, and the mandated USB-C standard indicates the innovation taps are running dry.