AI's environmental footprint revealed: Research calls for transparent emissions reporting and efficient tech amid consumer and regulatory push for sustainability.
The ANA deals a blow to demand- and supply-side platforms: A report claims that advertisers could save $22 billion in programmatic spending through specific measures.
Apple's MLX, focuses on machine learning for Apple Silicon– the shift towards AI integration in services favors open-source development over mainstream genAI.
Microsoft, OpenAI, and Meta look beyond Nvidia’s chips: AMD’s latest Instinct MI300X chip is set to shake up the generative AI sector, potentially eating some of Nvidia’s market share.
Senator Markey says auto manufacturers need better data privacy measures: The statement follows a September Mozilla report alleging privacy breaches.
Amazon joins Google in criticizing Microsoft’s restrictive UK cloud licensing, adding weight to the CMA’s ongoing investigation into market fairness.
Airlines expect record traveler numbers and revenues in 2024: That dovetails with our digital travel sales forecast, which expects 6.0% growth next year.
Microsoft extends Windows 10 support to 2028 while eyeing AI integration and new revenue from genAI adoption. The extension is a win-win for AI adoption.
Google’s Gemini launches in three sizes: Ultra, Pro, and Nano show prowess on benchmarking tests, but questions loom about release timing and how the technology measures up.
On today's podcast episode, we discuss whether Uber's business is actually sustainable, how many Americans use ride-hailing apps, and what the ad opportunity is. "In Other News," we talk about whether there will be more—or fewer—self-checkout options by the end of next year and whether the world is ready to accept humanoid robots used by Amazon. Tune in to the discussion with our analyst Yory Wurmser.
Duo is going to the Super Bowl. McNugget Buddies are back. Grimace never left. The most exciting brand mascots respond to and play off of existing energy, transforming display and out-of-home ads into social media conversations. Here’s how some of the biggest brand mascots are building buzz.
Meta and IBM lead the 50-member AI Alliance, challenging tech giants’ exclusive models with broad applications and potential competitive risks.
The sector is cutting thousands of jobs worldwide and looking to AI and automation to fill service gaps.
From Goop and the New York Times to TikTok creators, everyone is putting out a gift guide this year, trying to get a piece of this year’s holiday sales pie, which we forecast to reach $1.31 trillion in the US.
Generative AI use surges among marketers: ROI and high satisfaction levels counteract ethical concerns and the challenge of balancing technology with human creativity and oversight.
Researchers identify major security risk with open-source AI models: A massive data breach involving open-source generative AI platforms compromised hundreds of businesses, including Meta.
On today's podcast episode, we discuss what happened with Sam Altman and OpenAI, how the AI revolution just went through a shift, and what's next for the maker of ChatGPT. "In Other News," we talk about what to expect from GPT-5 and how AI could disrupt short-form video creation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
It’s December, which means marketers should already have plans in place for 2024. The next year will be punctuated by increasing retail media and connected TV (CTV) ad spend, creator economy evolution, and even more AI. Here are five charts to prepare you for what’s ahead.
Generative AI players facing complex development challenges and internal dynamics are delaying key product launches to refocus on quality and market readiness.
A new survey reveals EVs face 79% more issues than gas cars, with plug-in hybrids coming in at 146% more. This adds another challenge to a consumer shift to green vehicles.