SpaceX’s Starlink successfully tests orbital-to-mobile connectivity, overcoming technical hurdles and promising global network expansion and potential mobile network evolution.
Various startups demonstrate features in health tracking, mobile payments, and AI integration, which could help push adoption. Will Big Tech soon follow suit?
Holiday season hiring rose nearly 11% YoY in 2023: That helped push retail employment numbers to their highest level since prepandemic 2019.
Google steps up in the retail tech space with AI tools: Its generative AI solutions for personalized shopping and product search could eat into Amazon’s retail market share.
Sometimes two is better than one. Especially when trying to capture consumer attention in a world of seemingly endless options. Here are four retail partnerships we think could occur in 2024, ranked from most likely to happen (e.g., Pinterest and Ikea) to least likely (e.g., Chewy and Blue Apron), and why we think they make sense.
35% of consumers in North America use antivirus software, a much lower amount than the 79% who report feeling very concerned about online privacy, according to August 2023 data from Malwarebytes.
More ad channels don’t mean greater consumer trust: A Qualtrics report found that faith in brands had dipped to 2016 lows, with Gen Z less trusting.
X runs into brand safety issues after an SEC hack: A user used the agency’s account to post false cryptocurrency information, yet again raising concerns about security.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
The company is restructuring several teams, laying off 1,000, and refocusing on AI development. A more streamlined org structure could foster long-term innovation.
Initial supplies could be constrained due to enterprise’s need for secure AI as the industry moves from cloud services to AI-capable hardware.
OpenAI pursues media partnerships for ChatGPT training: The AI giant strives to address copyright concerns, but could impact publishers ad revenues in the long term.
A new peak for ad industry employment: 2023 saw the ad industry reach 504,600 jobs—its highest ever figure and a sign that 2022’s troubles are in the rearview.
Amazon’s live-streaming service plans to lay off 500 employees amid profitability struggles and surging operational costs—revealing that popularity and engagement don’t always result in profits.
Regulators fear antitrust risks in AI technology and question their mutual independence. Persistent scrutiny could scare off investors.
Consumer spending in 2023 reached $171 billion, a 3% increase YoY. Growth in non-gaming apps and genAI signal shifting dynamics, setting the stage for innovation in 2024.
GenAI could generate between $200 billion and $340 billion (9% to 15% of banks’ operating profits) in value annually through greater productivity, per a 2023 McKinsey & Company report. But its potentially disruptive force won’t take hold in 2024.
71% of US adults prefer to take their time while shopping online for clothes and shoes, according to November 2023 Kearney data.
On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL’s) prospects will look like in 2024. • In our “Story by Numbers” segment, we focus on the outlook for BNPL by looking at growth by generation. • In “Headlines,” we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. • In “For Argument’s Sake,” we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.