Content marketers are facing pressure to integrate generative AI (genAI) tools to improve productivity and ROI, but diving in haphazardly could backfire. The best approach to adoption is “thoughtful and strategic,” our analyst Kelsey Voss said on a recent Meet the Analyst Webinar. “Brands must carefully navigate the pros and cons of genAI and leverage it judiciously to maximize its benefits and mitigate potential drawbacks,” Voss said. Here are four ways to use generative AI holistically in daily workflows.
Most consumers use online marketplaces to find products, but the number who are browsing in-store or on social media is growing. Retailer websites are where customers go for product research. And when it comes to purchasing, price and delivery options are the most important factors.
General Motors production falters as battery shortages slow EV manufacturing, hindering delivery and expansion plans. Diversifying battery production will help sustain future growth.
On today's episode, we discuss how much people are searching for things on social media, where they're looking, and how advertisers should approach social search. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
Could an open-source approach help Meta catch up to the likes of OpenAI, Google, and Microsoft? Some fear the “move fast and break things” attitude isn’t suited to AI.
Netflix hits 238 million members in Q2 after account-sharing purge: The streaming service saw revenues rise 2.7% despite a quarter of ups and downs.
Walmart aims to help customers with sensory disabilities shop its stores: The retail giant will launch ‘sensory-friendly’ hours on designated days throughout the back-to-school shopping season.
Free healthcare as a customer loyalty perk: GNC just launched GNC Health, offering its top-tier Pro Access members telehealth and prescription services. We think it could succeed as a loyalty play with its customer base.
NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here’s how each company is leaning into commerce to diversify revenue streams.
Meta’s Twitter rival launched successfully but faces user engagement challenges. The app’s success caused Twitter’s web traffic and ad revenues to dip significantly.
Despite a downturn in climate tech investments in 2023, a new fund has allocated $239 million for climate tech startups. Meanwhile, AI is being used for sustainable solutions.
AT&T’s stock hits a 29-year low amid potential billion-dollar cleanup costs. Lawsuits or costly remediation could follow.
Bloomberg’s ad strategy has lessons for struggling publishers: The news outlet pivoted from third-party programmatic ads in January and has seen its CPMs jump 20%.
The price tag on agency reviews is going up: Plus, they’re time-consuming, disrupt workflows, and raise concerns about fee structures amid rising costs.
Marketing to Gen Z requires a different approach than marketing to millennials. Abercrombie & Fitch learned this the hard way as its millennial playbook became outdated for younger shoppers, earning it the title of “most hated retail brand” in the US in 2016 by the American Customer Satisfaction Index.
On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Prime Day advertising had a higher ROI than last year: Amazon worked out kinks from 2022’s event that will help it secure relationships with sellers.
Europe still isn’t easy sailing for Meta: Despite a landmark deal with the EU last week, nonmember state Norway is cracking down on ad targeting.
Despite increasing competition, Tesla's innovative reputation can sustain it for the short term.
OpenAI and AP enter a two-year partnership to share news content and technology. Can they protect copyright and ensure fair compensation for writers?