Startups like Perplexity play an endless game of catch-up with Big Tech on AI: Scarce and expensive hardware for model training is creating a fairness gap that will be difficult to close.
Pinterest’s search enhancements continue with body type filter: The platform’s AI-enabled upgrades are boosting engagement and shopping behavior.
Its TikTok Photos app could attract and engage users, potentially becoming Instagram’s top competitor in photo sharing. But a TikTok ban could delay competition.
Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).
Following “voluminous” feedback from banks, regulators will reconsider their controversial proposal.
On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
Revival of award shows sparks ad sales: Grammy and Golden Globes' successes rejuvenate Oscars advertising, reflecting live TV's enduring allure.
Reddit launches Reddit Pro for businesses, offering free tools for growth ahead of IPO: Over 200 brands show early interest in insights and analytics offering in beta phase.
Investigation exonerates OpenAI CEO Altman: The report’s brevity points to continued secrecy that could make it difficult to inspire trust, even though it keeps drama at bay.
Hackers targeting emails pose new challenges for marketers. Meanwhile, Russian hackers’ attack on Microsoft raises national security concerns.
Big Tech is kneecapping academics’ AI research: A national AI hardware stockpile could level the playing field between tech and academia and help protect national security interests.
The company hopes to raise $748 million. It’s aiming for advertising profits, but it could be more valuable for its AI training potential.
Customer stories reveal why credit unions and community banks are outpacing their larger counterparts in key growth areas.
On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.
Consumers care about sustainability, but often aren’t willing to buy environmentally friendly products if they’re deemed lower quality, especially if it costs more. One solution for retailers and consumers is resale, an industry worth $108.64 billion in 2024, per our December 2023 forecast. Not all environmental initiatives have to be at the consumer level, though.
It’s Microsoft’s turn to face a genAI scandal: A whistleblower wrote to the FTC that Copilot could easily be used to generate highly alarming images.
All eyes are on streaming. Last year, non-pay TV viewers surpassed traditional pay TV viewers in the US, per our forecast. Years of streaming platform proliferation are over, yielding to consolidation and fragmented ad measurement. Bundles between streaming platforms and partnerships with retail media platforms are forming, leaving media buyers with a headache over how to strategize.
A Georgia Tech study and a Bloomberg investigation expose AI bias and stress the urgency for inclusive, unbiased AI as its global use expands.