X, the rebranded Twitter, may not be dead yet, but its decline is felt: A year of ceaseless scandals has irreparably harmed the platform, but a successor hasn’t emerged.
Some traditional automakers are making late but significant entries into the EV landscape. The transition to EVs has been a difficult one for car manufacturers, but partnerships and an increase in charging stations are starting to yield favorable results.
AI complicates the legal battlefield for Big Tech companies: Regulatory scrutiny intensifies over monopolistic practices, content moderation, and the complexities of emerging generative AI technologies.
Prime Video ads signal a paradigm shift: Amazon's venture reshapes the advertising landscape, elevating CTV while linear TV declines.
US leads RMN adoption with 87% usage, 83% spending increase: Challenges include ad quality, costs, targeting.
Layoffs and RTO policies undermine tech’s alluring past: Record-high layoffs and increasingly stringent office mandates, along with dulled workplace atmospheres, challenge talent retention, putting future innovation and sector growth at risk.
Gemini genAI to power search and ads next year: Google’s Gemini genAI model promises reduced latency, enhanced performance, and a transformative impact on the Information Age’s search landscape.
T-Mobile’s outage affected 80,000. Dish Network suffered a ransomware attack. ChatGPT faced a DDoS interruption. Companies must invest in robust hardware, bandwidth, and modern data management to safeguard against escalating threats and meet digital demands.
Solving for identity in the cookieless future: AI can play a role in pinpointing and targeting without hindering privacy, but marketers must be nimble.
Gen Z drives marketing and branding trends: TikTok's influence and a blend of nostalgia and novelty shape consumer behavior and brand success.
On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
AI set the stage for the rise of humanoid robots: Symbiotic technological advances between the sectors are laying the groundwork for mass market commercial humanoid robots.
Can Nvidia sustain its dominance in 2024? It wore the tech crown in 2023 due to its crucial generative AI market position. The competition will be tighter next year.
Adalytics revealed deep-rooted advertiser concerns: An industry activist headed by an unlikely leader shook up the most dominant channels for digital ads.
On today's special podcast episode, we conclude our monthly contest where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month this year, three of our analysts representing their respective coverage area teams have competed against each other—now it's time to crown a champion. Today, we cover how X (formerly Twitter) will look in 2024, whether people will buy cars online, and what we can expect from the ad market. Tune in to the discussion with this month's contestants: our analysts Evelyn Mitchell-Wolf, Carina Perkins, and Yory Wurmser.
Meta’s Threads app faces declining engagement and challenges to differentiate, while Elon Musk’s Twitter rebrand to X struggles with user resistance and brand identity.
Gaming reigns supreme in entertainment despite economic pain: In 2024, the gaming industry is poised for transformative strides, fueled by Microsoft’s strategies after its Activision Blizzard acquisition and groundbreaking advancements in generative AI.
Foreign news publishers boost US presence: Access to vast audience offers opportunities to increase users and revenues.
As privacy laws tighten globally, the role of IP addresses faces challenges: Rising scrutiny could pose challenges for CTV advertising.
A 4.7% decline in 2023 outpaced earlier forecasts. The addition of AI-capable chips could accelerate upgrade cycles, maintaining premium smartphones’ dominance in 2024.