41 states and DC are suing Meta for violating children’s privacy laws. A deluge of fines and possible bans could follow if addictive algorithms aren’t altered.
To keep campaigns new and relevant, Poshmark leans on AI to enhance product images and refresh video assets. The fashion resale platform has also employed AI to help it translate TV ads into different languages to scale campaigns across countries.
Google shines on ad revenue but high AI expenses disappoint: Its Q3 earnings fell short in cloud revenue amid heavy AI investments. Investors seek clarity on generative AI profitability.
Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.
Marketers, publishers, and media and tech companies have known for years that the third-party cookies and mobile IDs on which they built a thriving ad business would eventually disappear. What may have seemed like an abstraction in 2016 is now a looming reality: Google has said it will fully phase out Chrome cookies and potentially mobile IDs in late 2024. Google has repeatedly delayed this timeline, but even if the dates shift, it’s game time for the ad industry to accept and embrace the cookieless future.
Customer loyalty comes with strings attached: As shoppers become more fickle, discounts and other incentives play a driving role in keeping consumers tied to a brand or retailer.
Nvidia wants to take its chip market dominance to the next level: It’s adding CPUs to its chip portfolio to rival Intel. It could shake up the PC landscape.
On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.
Japan’s FTC follows the US DOJ in investigating potential abuse of market dominance in mobile search. Scrutiny could force Google to alter its business model.
Connected glasses target entertainment and gaming. Priced at $399, Xreal’s Air 2 can create more opportunities to make the technology available to a larger audience.
The luxury market is rapidly evolving: While consumers kept splurging on Hermès’ pricey handbags and Brunello Cucinelli’s high-end garments in Q3, Gucci owner Kering’s sales fell short of expectations.
Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.
On today's podcast episode, we discuss what AI rules the government should focus on first, what to make of AI "nutrition labels," and what concerns us most about the dark side of AI. "In Other News," we talk about a Minecraft milestone and what AI chatbots can tell about you from a conversation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
YouTube tries to get ahead of misinformation complaints: It launched a news hub with a content creation program as rivals like TikTok and Meta catch flak from regulators.
Generative AI is starting to supercharge the gaming industry: It’s revolutionizing gameplay and development. It also presents challenges in content control and potential workforce implications.
Apple is setting the stage for a colossal faceoff in an already crowded arena as it aims to deploy its genAI by late 2024. Acquisitions could accelerate Apple’s timetable.
More appliance makers join the fold, but supporting an expanding range of interoperable smart home products is a herculean task. Accountability might be a problem.
Google wants to share its cloud platform with AI novices: The Big Tech firm is looking to expand its customer base by making its products easier to use. The strategy is solid but misses the bigger picture.
US consumers are more worried about data privacy than ever: A Pew study shows growing concern—and confusion—around how companies use personal data.
Advertising Week New York 2023 wrapped up yesterday. This year, conversations moved away from Web3 and NFTs and toward generative AI and retail media. Advertisers were focused on increasing market share and creating shoppable ads. Here are five key lessons we learned from the events.