Geico’s marketing layoffs should worry advertisers: The ad industry is unprepared for consumers’ shift to digital channels, and marketers are rethinking everything.
Pumpkin spice season continues to draw customers in: Both Starbucks and Dunkin’ got a boost in traffic after rolling out fall flavors.
Dunkin’s new rewards program looks a lot like Starbucks Rewards: The chain is the latest company to adopt a more personalized loyalty system.
“Premium” publishers swoop into the advertising drought: Marketers are turning to owners of ad space rather than exchanges for more immediate results.
Omnipresent Amazon craves omniscience: The company’s latest products show it wants to get even closer to customers in the real world. But with concerns over privacy and security, there could be trouble ahead.
Insider Intelligence spoke with Evelyn Krasnow, CMO of Fernish, about furniture rental and how the company has succeeded in targeting younger consumers.
On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes.
Private 5G’s big debut: NTT’s multi-party, multi-phase private 5G project for Las Vegas will boost connectivity in schools, power security and monitoring systems, and make telehealth more accessible.
Podcasting’s questionable metrics could hurt its ad business: Major podcasters spent millions on mobile game ads that dramatically inflated listenership.
Google’s latest search features streamline the shopping experience.
On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna.
On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.
Spam texts are soaring: The FCC is fast-tracking regulation that could quash spam SMS at the network level to combat a growing telecommunications problem.
Uber is taking advantage of Mexico's digital ad growth: The company's new advertising business should diversify its revenue as well.
YouTube’s new Shorts functionality shows it views TikTok as a threat: The video giant is taking steps to make its short-form rival more creator-friendly.
Just as agencies came to terms with the pandemic wave, they were forced to contend with the war in Ukraine, ongoing supply chain disruptions, global political polarization and unrest, soaring inflation, and concerns of a recession
On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.
Retail media is following in the footsteps of search and social as digital advertising's third big wave, and has already established itself as a force. Built on a foundation of valuable first-party purchase data, contextually relevant ad experiences, and closed-loop reporting, retail media is seeing advertiser budgets quickly migrating in its direction. This fall, Amazon’s exclusive rights to NFL Thursday Night Football will “kick off” the first of retail media’s next three phases of growth and prove why digital advertising’s third big wave is destined to be the biggest.
Retailers’ theft-prevention strategies risk alienating consumers: But Home Depot, Wegmans, and Best Buy show the difficulties of striking a balance between shopper satisfaction and store security.