The case for Reddit as a search engine: A user protest is a reminder that Reddit has a huge opportunity in search advertising that it’s beginning to tap into.
Ads encourage engagement, but your post-click experience determines who will ultimately be your customers. Here is how your brand can pair creative ads with interactive landing pages to improve engagement and the likelihood of conversions.
Game Pass prices are going up: The industry-defining service is feeling market pressure to increase prices, and its advertising potential is still far off.
Criteo’s GDPR fine looks a lot like the FTC vs. Kochava: The French ad tech firm was fined for failure to comply with the controversial General Data Protection Regulation.
Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.
One in four consumers shop online on a daily basis: That’s a significant rise from just 5% in 2017.
Consumers’ customer service expectations keep rising: Roughly three in four shoppers will abandon a brand after one subpar experience, up from two in five just two years ago.
More workers are turning to strike action to fight for better wages, benefits: Employees at Starbucks, UPS, and United are taking advantage of the tight labor market to push for concessions.
With third-party cookies being phased out and surveys being prone to biases, marketers will become increasingly reliant on experiments to test the effectiveness of their campaigns, Isaac Gerber, director of commercial insights, North America at Captify, said on a recent Tech-Talk Webinar.
Meta is closing its first retail store, and Google is selling its domains business to Squarespace, highlighting Big Tech's refocus on core growth areas and potential AI opportunities.
Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.
Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.
Retail media spans a broad and growing merchant list, from marketplaces (Amazon) to department stores (Macy’s) to ride-sharing apps (Uber).
Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.
On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.
Clean Creatives vs Edelman: Climate activists confronted the PR firm at the Cannes Lions Festival for its alleged greenwashing and ties to fossil fuel clients.
As the retail media industry evolves, marketers are embracing new formats such as open web, social media, and streaming TV to reach customers earlier in their buying journey and increase brand recognition. To accomplish this, we’ll see retailers form collaborative alliances with social media companies, streaming platforms, and publishers.
Reddit is borrowing from Musk’s Twitter playbook by charging for API access and deplatforming superusers and moderators; The trend is creating increasingly gated internet experiences, but at what cost?
Various services including Teams, Outlook, and OneDrive faced disruptions due to DDoS attacks by hacktivists. The incidents underscore the need for enhanced cybersecurity.
Is AI already replacing ad agency jobs? A new report suggests 33,000 jobs will be replaced by 2030, but there are signs that it’s already happening.