Cost is the most important factor for 59% of US brand-side marketers when selecting an agency, according to a joint report from the Association of National Advertisers, 4A’s, and Advertiser Perceptions.
Ford expects a 1,000% revenue jump from connected cars, hires Apple exec: Its big in-car software investment could help keep revenue strong amid a costly EV pivot.
Companies scramble to stockpile Nvidia’s $40K H100s: Chatbots get the attention, but it’s the powerful chips powering AI that are crown jewels keeping a tech recession at bay.
The early success of Voiceflow’s plug-and-play AI assistant technologies are showing the advantage of applying AI in mission-critical business applications.
There’s no escaping ads on YouTube: The platform is taking a battle against ad blockers to the next level by introducing a timer that locks users out of videos.
The manufacturing move aligns with a broader strategy to diversify supply and tap into a growing consumer base, despite potential production challenges.
More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.
On today's episode, we discuss Gen Zers and healthcare: what the beginning of their journey looks like, social media as an entry point, and what they want from their experience. "In Other News," we talk about Amazon expanding its Amazon Clinic telehealth services to include video visits and how connected fitness is getting on post-pandemic. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
From tweets to trades: Musk wants to transform the X platform into the “biggest financial institution in the world.” Government officials may not be on board.
AI is approaching ‘gale of creative destruction’: Generative AI means near-term job security for those who can build it and likely fast-paced disruption for millions of other knowledge workers globally.
Data center industry growth is on the horizon as AI adoption rises, with cloud giants like AWS leading the shift from the “Cloud Era” to the “AI Era.”
Foreign investments in China plummeted 87% to $4.9B due to US-China tensions and COVID-19. Businesses are skeptical of China’s global openness, and tech giants shift production to India.
Google issues refunds for misplaced ads: A June report claiming 80% of its third-party video ad positions didn’t meet standards raised a firestorm in the industry.
Netflix initiates gaming tests for TVs and PCs: An effort to diversify entertainment and tap into its 238 million subscribers.
Instead of trying to compete with Amazon, Barnes & Noble is changing to appeal to consumers looking for the experience of an independent bookstore with the resources of a large chain. Leaning on local inspiration and a store layout that optimizes discovery, Barnes & Noble is revamping its 596 locations, as well as its membership program.
On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.
Google’s Bard rises while ChatGPT dips again: Soaring costs and usage drops could send OpenAI into bankruptcy. Cheaper chips to train GPT-5 and more Microsoft funding could save it.
Meta is moving mountains to develop AR glasses: Instead of giving up on the metaverse, it’s taking patient, painstaking steps to beat Apple in the headset race.
Study reveals Midjourney’s AI can be manipulated to produce racist and conspiratorial images. As 2024 elections approach, AI misuse raises serious concerns.
The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.