Advertising & Marketing

Microsoft releases an AI Health Bot: Healthcare could be a pivotal industry for AI companies struggling to turn a profit on the technology. Maintaining privacy and security are paramount.

Utah sues TikTok, claiming it’s exploiting children via its addictive features. Concern grows over mental health and surveillance fears, and mounting scrutiny could accelerate TikTok bans.

Average CPMs across major US streaming services are trending downward as Netflix and Disney+ lower the rates they solicited soon after launching ad-supported tiers in late 2022.

On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.

Its Snapdragon X processors may revolutionize genAI-enabled Windows PCs. Qualcomm is diversifying its interests amid declining smartphone market revenue.

Google’s win over Sonos is a win for Nest users: A court victory over a patent infringement lawsuit showcases how tech legal battles can impede the ability to meet consumer needs.

As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media’s growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success.

Samsung’s profits get hammered again: Smartphone and laptop sales aren’t picking up amid a memory chip glut. Samsung has the right foundation to invest in chips to rival Nvidia’s.

There’s no easy way for brands to steer clear of sociopolitical issues: Because nearly everything has become political, companies need to find ways to authentically convey their positions.

On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.

PC sales decline prompts Dell, HP, and Lenovo to develop AI-enabled PCs, potentially accelerating upgrade cycles while cashing in on the AI frenzy.

Google’s shift to passkey authentication promises industry-wide adoption, giving users both convenience and enhanced security while reducing the threat of phishing attacks.

Tech giants are losing money on AI: High costs mean scalability and profitability challenges that could restrain the AI race. Powerful, low-power-consumption AI chips are a solution.

Latin America’s retail media ecosystem is exploding: We share a glimpse from our recent survey into the region on who the dominant as well as up-and-coming players are in the space.

Consumers see improvement in the customer experience, but pain points remain: Long wait times and repetitive customer service encounters continue to frustrate shoppers.

On today's podcast episode, we discuss a digital out-of-home (OOH) TikTok initiative, whether OOH ads have actually bounced back, and what we expect to see from in-store retail media. "In Other News," we talk about YouTube experimenting with longer but less frequent ad breaks and whether consumers are finally bumping up against a video streaming ceiling. Tune in to the discussion with our analyst Ross Benes.

Google Cloud releases AI tool for healthcare industry: It promises efficient data retrieval for busy clinicians while raising concerns about data privacy and the necessity of vigilant fact-checking.

Apple faces hurdles with its premium mixed-reality headset while Meta scrambles to counter with its own next-gen Quest to maintain its leadership position.