Advertising & Marketing

TikTok contests a €345 million data privacy fine in Europe as it faces scrutiny over child privacy and misinformation spread. Mounting lawsuits could dampen growth.

AI could be a ticking time bomb for the economy: The SEC chair is warning about significant financial fallout from the technology. Regulators and researchers need to act.

Microsoft-owned Minecraft surpasses 300 million copies sold and remains a top-selling game with 175 million monthly users. It could be a template for future gaming success.

A 2010 federal law prohibiting large FIs from charging excessive fees for basic customer service will now be enforced, raising questions about how much it might hurt profits.

Advertising Week New York kicks off next week. Last year, speakers discussed everything from Web3 to connected TV (CTV) to social media. This year, we’ll be watching for updates related to retail media, AI, and social media’s era of transformation.

On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.

It’s still early days. There are signs that point to cars becoming a major new media and advertising venue. But both commerce and media are still developing in cars—and at the moment, neither is completely ready for native ad formats.

GM drives tech evolution with connected car API: With a groundbreaking API, it aims to standardize automotive app development across various vehicle lines for enhanced consumer experiences.

Finalizing its largest-ever deal after a 21-month regulatory battle will shake up the gaming industry and fuel Microsoft’s mobile and cloud gaming strategies.

Netflix sees an opportunity to build its brand offline: The company plans to open destinations called Netflix House that mix retail, dining, and live experiences.

The chipmaker is cutting 1,258 roles after revenues and income plunge. The move counters smartphone sales declines and helps fund AI growth.

Google’s Bard chatbot makes false claim about the Israel-Hamas war: It’s an example of what a group of Googlers are concerned about regarding the company’s genAI direction.

Brands, social platforms, and creators seek the right balance in AI rush: Creators eye opportunities as well as risks for sponsored content.

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Microsoft’s Activision Blizzard acquisition could boost Xbox offerings, though recent blockbusters remain exclusive elsewhere—for now.

Firefly AI rivals DALL-E and Midjourney but solves the copyright problem by using Adobe’s vast asset library. AI inclusion could boost Adobe subscriptions.

ChatGPT API to get major changes in November: OpenAI will improve its API offering amid an evolving AI landscape. It could help counter the open-source threat.

AI is CEOs’ top priority, not workers: AI-skilled workers are scarce, and a lack of investment in the human workforce won’t bridge the gap. A nuanced adoption approach is needed.

The gap in ad cost per thousand (CPM) between Netflix’s high and Hulu’s low decreased over the last year, resulting in a projected difference of $21.73, according to our forecast.