On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.
Publishers deal with AI’s existential threat to news: The New York Times and others could form a rare coalition to protect themselves from AI.
Pride Month draws business support despite anti-LGBTQ+ sentiment: 2023 brought hard lessons for some brands.
A growing share of parents is looking for back-to-school deals: As consumers are generally resigned to spending more this year, 69.5% are hunting for sales and coupons.
Shoppers really hate waiting in lines: Eighty-two percent of consumers avoid going to businesses with lines, while longer waits are making both shoppers and employees unhappy.
Over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale, per IDC.
A major blow to trust in Google: A report alleges that Google violated its video ad standards 80% of the time for years, and industry figures are demanding refunds.
Kroger brings retail media in-house: The grocer ended a yearslong partnership with Microsoft in a move that won’t be the last of its kind.
Creators descend on the Croisette: Influencer marketing spending is increasing as ad budgets remain tight.
Connected TV reigns supreme: New Innovid report indicates CTV holds 50% of global video impressions, as retailers harness its targeting capabilities.
Retail media, connected TV (CTV), and search will play key roles in the future of digital advertising. This shift has retailers like Amazon aiming to expand CTV and social network companies like Meta leaning into search. Here are five predictions, according to our analyst Andrew Lipsman, that were shared during our virtual summit earlier this month.
Google launches Perspectives as Reddit blackout hits Search: Users demand discussion-based results that depend on other platforms. An innovation journey lies ahead for Google to maintain its search supremacy.
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Demand for cyber coverage is rapidly growing, but prices rose 50% last year. Cheap and simple coverage should draw substantial interest.
Google’s moonshot project Taara is gaining ground globally: Its laser beam internet is getting adopted in India and several other countries. It provides advantages over fiber and satellite options.
Social platforms are already great vehicles for introducing consumers to products and brands they may want to purchase. Advertisers should lean into that strength and:
Two-thirds of 18- to 34-year-olds are likely to buy from retailers committed to sustainability: That puts the onus on companies to demonstrate how they’re attempting to reduce their carbon footprints.
In the first half of 2023, connected devices became more shoppable, driven by retail media and emerging technologies like visual search, while Apple has emerged as a big winner, using its domination in the smartphone market to muscle in on ad revenues.
The “Digital India” vision and government backing are accelerating 5G adoption, which is targeted to hit 700 million subscriptions by 2028. The potential for growth is a beacon for investors.
Ford secures a $9.2B loan for US battery production and BYD enters the North American market. Meanwhile, newer EV-only firms scored the lowest in a vehicle quality survey.