On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.
LinkedIn's new API aims to transform B2B media planning: The new tool promises precise targeting and budget optimization.
OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.
Google wants to boost internal productivity with Goose AI: Releasing the coding software internally could be an initial step in what could become a full-fledged product launch.
Cisco cuts 4,250 jobs amid tech slowdown and persistent dip in demand for telecom and connectivity equipment.
Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.
They’re trying to woo women and Gen Z consumers away from competitors.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
Fifty-seven percent of B2B marketers said creating the right content is a challenge.
The purchase could redefine smart TV advertising and give the big box giant an edge in revenue from shoppable ads and streaming fees.
Zuckerberg touts the Quest 3 as open, affordable VR for all, challenging Apple’s premium closed ecosystem. Can Vision Pro’s large developer and app base make it competitive?
Mozilla uncovers serious privacy breaches by romantic chatbots: The companionship AI market is booming, but there’s a fine line between a legitimate business and a phishing scam.
ChatGPT will now remember you: OpenAI’s latest upgrade will make prompting more streamlined for Plus users. But digital privacy could be a tradeoff.
57% of B2B content marketers worldwide face challenges creating the right content for their audience, according to a July 2023 survey from Content Marketing Institute (CMI) and MarketingProfs sponsored by Brightspot.
Wearables could be the next AI-charged segment to see competition, with Google emerging as the key contender.
Xbox exclusives may hit PlayStation and Nintendo platforms amid lagging sales and a Game Pass slowdown. Cross-platform gaming could boost its cloud business.
Microsoft researchers hint at human-level intelligence with new AI: A research study showcases a model with advanced, flexible capabilities. Challenges mean it won’t necessarily be a best-seller.
OpenAI joins the tech elite with $2 billion revenue milestone: Its revenue soars but costs could continue making profitability elusive. Generative AI’s challenges create a hamster wheel for companies.
US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites, per Q3 2023 data from Integral Ad Science.