Advertising & Marketing

Three consecutive months of growth for the US ad market: The sector barely squeezed ahead at 0.1% in September, but the future looks bright.

AI companies must adapt to the emerging landscape of federal regulations or risk failing government approvals in an industry where innovation and agility are the currencies of success.

Retailers can learn a lot from quick-service restaurants in delivering a satisfying customer experience. Chipotle leverages first-party data for more personalized and predictive offers, while Sweetgreen experiments with new formats and technologies to provide a more omnichannel experience. Plus, Starbucks has proven that brand loyalty can go a long way even when making changes.

With AI companies making it a pain for artists to opt out of data scraping, a new subset of solutions protects artists. It’s the latest industry pushback on AI’s hunger for data sets.

Google invests $2 billion in Anthropic: It underscores the tech giant’s commitment to lead in generative AI by leveraging Anthropic’s innovation while intensifying competition.

On today’s podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers’ privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.

Over a third (35%) of CMOs worldwide are using generative AI to create a great brand experience, per Dentsu Creative.

In its first rebrand in 14 years, Pepsi unveiled a new logo and color palette to be seen on shelves in North America this fall, marking the brand’s 125th anniversary. While the revamp nods to Pepsi’s nostalgia, it pushes into what Todd Kaplan, Pepsi’s CMO, said is an increasingly “phygital” world, where consumers engage with brands both in-store and online.

On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

The un-carrier halts controversial auto-upgrades to pricier plans amid consumer outcry, reaffirming the pitfalls of unilateral billing changes in a competitive market.

Human operators are back in its taxis after a DMV permit suspension. Public perception of autonomous vehicle safety will affect the broader AV industry.

Amazon’s impressive Q3 earnings tinged with AWS cloud challenges: Despite robust ad revenue, AWS needs innovation to maintain its market leadership and meet investor expectations for continuous growth.

The travel industry will spend nearly $6.8 billion on digital advertising this year, but it will only account for 2.6% of total US digital ad spending. Among the 10 industries we track, travel is by far the smallest, but it’s set to lead the pack in growth for the third year in a row.

LinkedIn boosts user-generated content: The platform emphasizes Collaborative Articles, badges for expertise, and enhanced reactions to redefine networking.

The video advertising world is only getting more fractured: The VAB and ANA ceased talks to fund cross-media measurement after the VAB cited bias toward tech platforms.

Meta’s Reality Labs reported a $3.74 billion operating loss and dwindling VR engagement, complicating the company’s AI pivot while competition and regulatory scrutiny intensify.

On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.

OpenAI’s business model under siege: Many customers are opting for bundled Microsoft offerings and switching to cheaper open-source alternatives, hurting OpenAI’s direct sales and profitability.

The company thought AI wouldn’t deliver revenue gains until 2024. Recent earnings show that it’s already fueling profit in cloud and productivity services.

Apple spooks tech rivals with surprise launch event: A "scary" event promises new Mac laptop unveilings and potential chip developments, stirring excitement ahead of holiday shopping.