A developers conference could accelerate product development and solidify OpenAI’s industry lead. The timing, post-Big Tech fall events, allows strategic response to industry trends.
Nearly 96% of advertisers worldwide will include attention-based metrics in at least some of their media buys this year, according to May data from DoubleVerify.
Competition in the VR/XR ecosystem is heating up, and strategic hardware-software alliances could accelerate competition for Apple's premium products.
Social media fatigue is rising as users seek genuine connections over algorithm-driven content. Tech companies aren’t taking the hint.
Globalstar's $64 million partnership with SpaceX sharpens Apple's edge. Business pragmatism prevails despite regulatory disputes—for now.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what we are paying close attention to this holiday season, how much more the holiday season has been pulled forward, and besides being earlier than everyone else, which holiday strategies will work? Then, for "Pop-Up Rankings," we rank one projected winner and one retailer that needs help this holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
The Media Rating Council says YouTube needs an audit: The industry group is trying to broaden its scope to help build trust in advertising’s pivot to digital video.
Apple and Microsoft are targeted in new probes. Failure to comply with DMA rules could result in loss of business and alter Big Tech’s balance of power.
Huawei’s domestically produced chip shows China’s self-reliance. With Beijing pushing local tech and Apple facing potential losses, a seismic market shift looms.
Its anti-hallucination software presents opportunities in customized technology that could speed adoption.
The DOE allocates $15.5 billion for EVs and domestic battery production. The plan favors traditional auto hubs, while further efforts should improve charging infrastructure.
Ultra-light, slim, and energy-efficient, Honor's Magic V2 sets new standards in foldables and aims to ignite interest globally while challenging established brands.
Many of the sector’s young companies face major sustainability hurdles. But declining site visit data doesn’t tell the whole story.
Google tries to increase ad quality and spending in one swoop: The Limited Ad Serving policy will limit impressions for “unproven” advertisers until they earn a higher status.
B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.
Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.
What happened after the overdraft and NSF fees went away: How a Minnesota credit union’s marketing campaign helped increase its membership and offset that lost revenue.
Tougher return-to-office rules could put jobs in jeopardy for those who don't comply, questioning the wisdom of following Big Tech's lead.
Alexa + Google Assistant = JBL speaker integration: For the first time, the assistants will be interoperable on smart speakers. More mutually beneficial collaborations could be ahead.
Whether EU regulators are satisfied could set a global precedent for tech regulation, affirming smaller players like Slack in challenging market dominance.