If you’re trying to appeal to Gen Z, “hire Gen Zers,” said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.
Inditex seeks a bigger piece of the value market: While Zara has gone upmarket, its parent company is expanding the low-priced Lefties brand to appeal to Gen Z shoppers.
Some 71% of US retail decision-makers have invested in data and AI-enabled content for personalization, according to an August 2023 survey by Coresight Research. As more brands adopt AI to scale tailored content, they’re also confronted with the challenge of protecting—and respecting—their audience’s privacy. Here are three ways—and real-world examples—retailers can implement AI without overstepping customer boundaries.
The ecommerce search experience is ripe for reinvention: Pinterest, Walmart, Etsy, and others are relying on AI to deliver more relevant results and drive sales.
Microsoft and Intel mint $15 billion deal, taking aim at Nvidia: Intel will produce custom chips for Microsoft. Nvidia keeps cashing in on AI, but industry alliances could throttle its growth.
On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
Google’s Gemini AI is facing criticism for historical image inaccuracies, highlighting genAI’s limitations and biases. The errors could deter wider adoption as companies rush to commercialize.
AT&T subscribers across the US lose service while customers on other carriers get busy signals. Network failures could point to an overtaxed infrastructure.
Tech job seekers are stressed: Taxing application requirements force candidates to showcase highly technical work without pay, pointing to an industry that’s no longer catering to human talent.
Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.
But to keep it up to date and effective, financial institutions must follow some best practices.
Here are some insights to maximize success on the platform, including how Amazon supports brand and performance goals, how sellers are leveraging AI, and the sweet spot for product volume and price.
This year’s Super Bowl was marked by quite a few celebrity-filled commercials, but one caught our attention above all others—not just for its perfectly chosen star-studded cast, but for its ability to keep the conversation going after the game was over
The generative AI service starts spewing nonsense, underscoring the fragility of adopting technology that’s still a work in progress.
They join the chorus of developers challenging “malicious compliance” and high fees, signaling broader developer discontent and potential EU regulatory action.
Google continues its generative AI blitz: A new Gemma family of models and Gemini business solutions are part of a litany of AI releases that are simultaneously useful and dizzying.
Groq helps ChatGPT feel like a natural bot: The startup’s chips could supercharge the AI sector by making chatbots think and respond faster. Their lower costs could be a blow to Nvidia.
Amazon’s website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.
YouTube’s streaming lead is solidified: The platform enjoyed a yearlong reign as the leading streaming service, strengthening its position in measurement negotiations.
Crashes, declining trust, and potential bans fuel safety concerns and activism, challenging the technology’s readiness and future expansion.