On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time—and money—and what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.
Advertising data is being distributed without user consent: A study found that 91% of US publishers are sharing data before users give the OK.
Pharma still loves traditional TV ads, even as audiences tune out: Drug advertisers spent $4.37 billion on TV ads in 2023 and will likely spend more in 2024. But even older adults are turning to digital channels.
Intel spins out Articul8 for enterprise generative AI solutions targeting security-sensitive sectors, indicating new opportunities for Big Tech’s continued AI expansion.
Despite the surge in AI investments, plunging venture capital funding is making it difficult for startups to raise capital, which could stifle long-term innovation.
Microsoft upends decades of precedent with Copilot key for Windows: It provides access to its AI platform for productivity tasks, marking the first significant keyboard design change since 1994.
Google is planning to release Bard Advanced: The paid subscription chatbot would compete with ChatGPT Plus if it performs well and is priced right.
On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.
Sales of smartphones over $600 grew 6% in 2023, with Apple leading despite emerging market shifts. GenAI on upcoming handsets could kickstart upgrade cycles in 2024.
New training models can clone the human voice and even alter tone, emotion, and accents. The potential for innovation is high, but so is the danger of scams and deepfake abuses.
Apple faces an uphill battle to get consumer attention this year: It shed over $100 billion in market value and is facing pressure to innovate with foldable phones and AI.
Coursera launches a generative AI ‘coach’: The technology is a focal point for the education system as AI skills are in high demand. Now AI is teaching those skills too.
Generative AI faces an uphill legal battle: A number of copyright lawsuits are stopping advertisers from adopting the tech.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.
Marketers have upbeat outlook for 2024: Digital channels will continue to gain favor, but measurement challenges loom.
Streaming services are raising subscription prices to nudge viewers to choose advertising plans. While striving toward profitability amid rising content costs, streaming services have prioritized ad-supported tiers, which tend to generate more revenues per user than ad-free tiers.
Lower prices and expanded partnerships target gamers and could entice enterprise adoption. An open strategy could help maintain Meta’s lead.
Microsoft’s next-gen Surface devices will feature AI: The Surface Pro 10 and Laptop 6 will get AI enhancements and new chips and features to revitalize sales.
In 2023, the technology landscape saw a dynamic interplay of AI advancements led by OpenAI, strategic corporate maneuvers by Microsoft and Meta, Apple’s ambitious dive into AR/VR, a booming video game sector, and the challenging journey of autonomous vehicles. A transformative era in digital innovation and competition lies ahead.