Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they’re balancing in-store and online rewards as well as D2C and wholesale commerce.
Porsche is investing $3.3B in battery production and is looking at three countries for a site. The balance of power in the auto industry could shift depending on the location.
Betting big on premium foldables when smartphone shipments are plummeting is a luxury for the world’s leading smartphone maker, but it bodes well for future growth.
Meta’s Q2 points to continued rebound: An 11% revenue increase shows that new products and advertising offerings are helping right the ship.
The case focuses on claims of abusive App Store commissions. Poor developer relations could be a roadblock to the company’s long-term mixed-reality pivot.
Lower investments can shrink marketing budgets, causing CMOs to adjust strategies and resources. A carrier consolidation trend may be the next step.
What’s happening? Apple announced in June that iOS 17 would provide “even greater protections against trackers,” in a move that will affect links shared from Mail, Messages, and in Safari’s private browsing mode.
Elon Musk’s rebranding of Twitter jeopardizes established brand equity while forging a fresh identity for potential everything-app ambitions. Is this the final straw for users and advertisers?
AI can reduce breach lifecycles and costs, so why aren’t more businesses using it?
On today's episode, we discuss whether the summer travel boom will last, how the economic climate is influencing how people think about vacations, and the changes in how people choose where they go on vacation. "In Other News," we discuss whether folks want gamified shopping experiences and how brands should—and shouldn't—text you. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.
This exclusive data provided to Insider Intelligence by market intelligence firm Sensor Tower looks at Facebook and Twitter ad spending across industries in 2022 and 2023, and how those platforms compare against YouTube in the first half of this year.
Threads now struggles with dwindling engagement. Expanding beyond mobile, EU approval, and disentangling from Instagram could entice more users.
More than half lack the budget and expertise despite making AI adoption their top priority, indicating opportunities for AI service providers.
On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers—and now actors—strikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.
More than gaming: Roblox’s new partner program looks to provide a compelling forum for brand storytelling, exec Ashley McCollum says.
The end of third-party cookies is nigh: Despite advertisers’ hopes for another delay, Google is beginning its pivot to the Privacy Sandbox.
Nike and Hoka battle it out over young consumers and runners; Shein and Temu are caught up in controversies and litigation; and DoorDash and Instacart take different approaches to the same problem.
SAP invests in three AI startups: By spreading its AI investments across various startups, SAP can speed up competition and have its pick of the most transformative AI applications.
Consumers (particularly Gen Zers) increasingly turn to social media to begin their shopping searches because of its highly visual, creator-driven content. To capitalize on this behavior, social platforms are building out search ad capabilities. But it’s still early days, so don’t dump Amazon or Google just yet.
Snapchat's new AR tools tap into Women's World Cup interest: Consumers are taking notice, too.