US spending on marketing technology (martech) will hit $21.14 billion this year, up 14.3% from 2021. Despite a dip in growth, spend will continue to rise by double-digit rates through the end of our forecast period in 2024.
Google goes ambient: New Pixel phones, the first ever Pixel smartwatch, and a future tablet that transforms into a smart display are all touchpoints to Google’s wider IoT and ambient computing aspirations.
Four consecutive months of automaker TV advertising cuts: The industry spent 22% less in September, marking a third of the year.
Brand safety helps grow Spotify’s ad power: The app acquired a content moderation company while competitors flounder under controversies.
It can be challenging to keep up with all the things that have changed over the past few years. But don’t worry, we’re here to help.
The Roku Channel takes first place in value among free ad-supported TV services. Among US users of these services, 84% said it provides excellent or good value. The CBS app holds the No. 2 spot, cited by 80%.
Google Cloud’s $100B opportunity: Data residency and sovereignty in regions like Africa, Latin America, Southeast Asia, and Greece could be Google Cloud’s competitive advantage in its pivot to a network provider.
Meta’s formula for growth, shockingly, involves more ads: Instagram’s new placements might open up inventory for advertisers but irk some users.
Fandom sees a failing publishing niche and says “hold my beer”: The entertainment platform’s strategy to save failing entertainment news brands is to increase ad loads.
Consumers want ESG initiatives, but the expense is steep: An increasingly likely recession has industries backing off their ambitious ESG projects.
Positive movement in the chip sector: Samsung aims for 2 nanometer chips, Intel tries its luck with GPUs, and Micron plans to invest $100 billion in a New York factory.
Ahead of its third-quarter earnings, Meta has expanded its ad offerings for Instagram, Messenger, and Reels.
Geico’s marketing layoffs should worry advertisers: The ad industry is unprepared for consumers’ shift to digital channels, and marketers are rethinking everything.
Pumpkin spice season continues to draw customers in: Both Starbucks and Dunkin’ got a boost in traffic after rolling out fall flavors.
Dunkin’s new rewards program looks a lot like Starbucks Rewards: The chain is the latest company to adopt a more personalized loyalty system.
“Premium” publishers swoop into the advertising drought: Marketers are turning to owners of ad space rather than exchanges for more immediate results.
Omnipresent Amazon craves omniscience: The company’s latest products show it wants to get even closer to customers in the real world. But with concerns over privacy and security, there could be trouble ahead.
Insider Intelligence spoke with Evelyn Krasnow, CMO of Fernish, about furniture rental and how the company has succeeded in targeting younger consumers.
On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes.
Private 5G’s big debut: NTT’s multi-party, multi-phase private 5G project for Las Vegas will boost connectivity in schools, power security and monitoring systems, and make telehealth more accessible.