Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.
Netflix spent less on original content in 2023: Strikes and cost-cutting efforts resulted in a lower output, but the company is ready to spend heavily in 2024.
GenAI is moving from the cloud to smart appliances and TVs, emphasizing innovation and ecosystem synergy.
Facing financial struggles, Unity is laying off 1,800 employees. Product diversification and partnerships could help restore profits.
Automakers and tech companies are leaning on AI, gaming, and augmented reality for key feature upgrades in future vehicles.
The cookieless future is coming: Chrome turned off cookies for 1% (30 million) of its users, sending a pang of anxiety through an unprepared industry.
YouTube finds a measurement middleground with streamers: GroupM spearheaded a partnership between YouTube, NBCU, Disney, and Roku to standardize ads.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 tech trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how on-device AI features will boost flagging PC and smartphone sales, what happens when GenAI makes content less trustworthy, and how immersive media will take a qualitative leap. Tune in to the discussion with our analysts Jacob Bourne, Gadjo Sevilla, and Yory Wurmser.
It could enhance speed and efficiency for remote work, VR, smart homes, and gaming. But initial interoperability conflicts could be a pain point for early adopters.
Its $3,499 Vision Pro mixed-reality headset is coming next month, and competitors are already lining up to challenge the new product category and ecosystem.
Smart TVs, robotics, AI PCs, and chips are just some of the technologies receiving upgrades as competition and innovation intensify in the tech sector.
2023 was a big year for partnerships, with companies joining forces across social, retail, and digital advertising to boost revenues.
On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
Deflationary pricing trends, AI device integration, and surging interest in gaming could boost consumer tech’s recovery after years of stagnation.
OpenAI’s grip on generative AI sector slips: The company says it’s not losing customers, but its clients are seeking other options. Will it still hit its forecast $5 billion revenue in 2024?
Qualcomm’s Snapdragon XR2+ Gen 2 challenges Apple’s Vision Pro with comparable features and strategic partnerships. Pricing will be a key differentiator.
Google is making robots safer for household use: Three new systems use AI to help robots make better, safer decisions in domestic environments, potentially leading to a new class of consumer devices.
Facebook’s new privacy feature is lacking, critics say: Link History lets users opt out of browser tracking, but only in specific cases.