Retail media meets DOOH: Planet Fitness leverages prolonged in-club exposure, ensuring high-impact advertising and pushing boundaries beyond traditional billboards.
Cloud rivalry heats up as prices surge in the region. AWS’ investments could alter the landscape and boost economies in time for wider AI adoption.
AI subscriptions surge. Will people pay? The technology is expensive for tech companies to run, and they need to turn a profit. Ads are an option, but hallucinations make it sketchy territory.
Google loses two more top AI researchers: The startup world beckons Big Tech talent, but an elusive road to profitability could thin the herd.
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
57% of US ad buyers use performance metrics to help determine attention levels, according to an August 2023 survey from Integral Ad Science and YouGov.
AI search is a chicken-and-egg problem for Google: Studies show the quality of search has gotten worse as publishers game Google’s ranking algorithms.
AI is taking off in Latin America businesses: An excerpt from our recent deep dive shares how top retailers from the region are implementing artificial intelligence—and in particular genAI—to upgrade their capabilities and CX.
Initial sales reflect demand despite steep cost. Some key streaming providers hesitate to build apps, reflecting both competition and caution in an emerging market.
AI hardware costs are rising, and subscription models may help manage server expenses. Cloud and AI app owners could see significant benefits.
Meta to buy 350,000 Nvidia AI chips this year: Its plan to build an open-source artificial general intelligence has sparked swift criticism. Future regulation might hinder progress.
Google Cloud narrows revenue gap with AWS: It’s a sign that growth strategies have been paying off for the search giant, but there’s no guarantee the trend will continue.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 health trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why healthcare is going to be a hyper-partisan issue in the 2024 US election campaigns; how that will affect how people think about and deal with their own healthcare going forward; and why the coming year will create unprecedented challenges for patients when it comes to affording care and treatment, leading them to explore other options for accessing and paying for care. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
42% of retail executives worldwide say the most important role of physical retail as omnichannel buying evolves is to provide an in-person component to the customer experience (CX), according to April 2023 data from Bain and Aptos.
Marketers embrace AI with a 7/10 optimism rating: AI's role expands in content creation and strategic marketing growth.
By collaborating with the Pentagon on cybersecurity and veteran suicide prevention, OpenAI is opening the door for other AI providers to cash in on government contracts.
Supreme Court justices face AI’s legal gravity: They’re concerned about government readiness and AI’s implications for the legal system, signaling a need for future legislation and regulatory standards.
Recent winter storms have added a slew of new challenges for EV owners who are facing longer charging times and reduced range. It’s the latest hurdle EV makers need to overcome.