Microsoft leaks put a timeline on its in-game ad ambitions: The company hopes to earn $1.4 billion in gaming advertising revenues by 2030.
The JIC presses on despite further measurement fractures: Comscore, VideoAmp, and iSpot received conditional certification from the embattled group of networks.
ChatGPT use has declined over the past few months, but AI isn’t going anywhere. Retailers are innovating with their own homegrown and acquired AI tools to scale listings, improve search, and enhance personalizations.
Integrating genAI across Echo and Fire Stick devices enhances conversational abilities and smart home functions—a consumer adoption push that could challenge ChatGPT’s dominance.
Mercedes-Benz collaborates with Nvidia to use metaverse-based “digital twins” to design more efficient factories, targeting electric vehicle production by 2030.
Website owners blame AI for Google Search downranking: A seemingly minor change caused an internet uproar. The future of authentic online information is at stake.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
Yahoo tackles the made-for-advertising problem: Its platform Backstage was labeled the largest MFA-free platform for advertisers.
Meta Verified faces creator backlash over support: Signifies hurdles in the shift from ad-revenue to subscription models.
As AI and attention metrics become more commonly used, and addressability practices are reevaluated in response to cookie deprecation, the way marketers plan, buy, and measure are evolving.
C chipmakers are infusing AI capabilities in new chips. The move heralds a new era—“Siliconomy”—of blending silicon and software to make AI more accessible.
Google Search ads, AI, and the antitrust zeitgeist: US v. Google shows signs of being a heated battle fueled by public sentiments about Big Tech. It’ll have implications for AI advancement.
The second-largest employer in the US will hire 250,000 logistics workers, offering higher wages and bonuses despite sluggish retail and past layoffs.
Musk cuts safety staff at X amid content moderation woes: Twitter’s trust and safety team loses more employees. Users will be less likely to pay for a toxic platform.
On today’s podcast episode, we discuss how finserv digital marketers are incorporating credit marketing, even in top- and mid-funnel campaigns. • In our “Headlines” segment, we chat about the role of marketing as a revenue generator in banking—specifically, an article we published in August with results from an American Banker Association survey that stated 72% of marketing execs don't believe revenue generation is a part of marketing’s role. • In “Story by Numbers,” we examine the results of digital campaigns that revolve around credit marketing and the ROI in creating a unified, full-funnel marketing strategy. • In “Pretend CMO,” our guests have to thread together a multifaceted digital-only marketing campaign and discuss how it attributes ROI to the campaign's different digital channels. Tune in to the discussion with host Rob Rubin, our analyst Tiffani Montez, and Aundra Thompson, director of product strategy and strategic planning for marketing solutions at TransUnion.
Panos Panay brings a fresh vision, capable of reviving Amazon's languishing device portfolio. It’s a strategic gambit that could infuse new interest in hardware.
Google is bringing Bard AI to its suite of apps. The potential for adoption is huge and could minimize reliance on rival services like ChatGPT.
OpenAI seeks to counter Google’s Gemini with ‘Gobi’ multimodal AI project: Amid intensifying AI competition, the move seeks to enhance ChatGPT's capabilities with image and code interpretation.
On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.
Twitter's rebrand to "X" meets resistance: 69% of users stick to the original name despite Musk's changes.