As 2022 comes to an end, this is the data you need to kickstart 2023 for your business.
Displaced visa workers could diminish the tech industry’s brain trust: Job opportunities for migrant tech workers opening up outside the US could leave a shortage of talent in the sector.
The long goodbye for TV advertising: The longtime de facto ad channel kicked off a slow death that will take years to complete as digital channels claim the throne.
By 2026, almost half of US household will use smart home devices. Most
Retail and streaming platforms poised to gain digital ad revenue in 2023: Spotify and other newer players in advertising will see faster growth than Meta and Google.
No easy resolution for Rackspace data breach: Customers still don’t have access to their email archives, and a federal investigation and a class-action lawsuit could bankrupt the cloud provider.
US lawmakers put more pressure on advertising and social media: Senators propose a ban on tracking users under 17 and call for legislation before the current session ends.
Google has a message for advertisers anxious about cookie phaseout: Act now. The search giant laid out its proposed privacy solutions and urged advertisers to adopt new practices.
European Commission probes Broadcom’s VMware acquisition: Investigations could derail consolidation and spur the UK’s CMA and the US' FTC to undertake their own antitrust queries, possibly delaying the merger.
ChatGPT is more than just hype: While it’s not yet smart enough to replace Google, it has immediate applicability to a number of roles and disciplines.
Consumers want pro-LGBTQ+ ads but find them inauthentic: Brands have to extend their support beyond Pride Month to satisfy skeptical consumers.
Measurement looks to be more valuable than ever during an ad downturn: Ad tech firms with new solutions stand to benefit from the industry slump, and revenues are growing.
In the marketing lingo bingo game, “Gen Z” ranks at the top. (Yes, there’s also “TikTok,” but that’s largely due to its proximity to Gen Z.) So what happens when the hot topic is also the thing that makes you the most uneasy?
Interoperability standard Matter could be a boon for advertisers: We share a snapshot from our recent report on how the long-awaited protocol is creating a new blueprint for marketers to reach consumers.
A reality check for consumer confidence on cybersecurity: Consumers give too much trust to companies and services handling their data. A study reveals security education needs to be updated.
Walmart’s visual search feature has some kinks to iron out: The retailer would be better served continuing its investments in AR try-on and 3D-visualization, like Nordstrom has done.
Amazon provides a promising sign for the future of clean rooms: Its Web Services clean room is a bet that the tech will please regulators and advertisers.
The bar keeps rising for simplifying the returns process: FedEx is the latest company to allow shoppers to bring unwanted ecommerce orders to its stores without a box or label.
FTC’s biggest antitrust test: Successfully blocking Microsoft’s $68.7 billion acquisition of Activision Blizzard could define Lina Khan’s tenure in the FTC. A legal skirmish with Big Tech will be long and expensive.
Instagram’s new transparency tool is a win-win: Both the platform and influential users stand to benefit from more clarity around shadow bans.