Advertising & Marketing

Nvidia wants to take its chip market dominance to the next level: It’s adding CPUs to its chip portfolio to rival Intel. It could shake up the PC landscape.

The luxury market is rapidly evolving: While consumers kept splurging on Hermès’ pricey handbags and Brunello Cucinelli’s high-end garments in Q3, Gucci owner Kering’s sales fell short of expectations.

Connected glasses target entertainment and gaming. Priced at $399, Xreal’s Air 2 can create more opportunities to make the technology available to a larger audience.

On today's podcast episode, we discuss what AI rules the government should focus on first, what to make of AI "nutrition labels," and what concerns us most about the dark side of AI. "In Other News," we talk about a Minecraft milestone and what AI chatbots can tell about you from a conversation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

YouTube tries to get ahead of misinformation complaints: It launched a news hub with a content creation program as rivals like TikTok and Meta catch flak from regulators.

Apple is setting the stage for a colossal faceoff in an already crowded arena as it aims to deploy its genAI by late 2024. Acquisitions could accelerate Apple’s timetable.

More appliance makers join the fold, but supporting an expanding range of interoperable smart home products is a herculean task. Accountability might be a problem.

Generative AI is starting to supercharge the gaming industry: It’s revolutionizing gameplay and development. It also presents challenges in content control and potential workforce implications.

Google wants to share its cloud platform with AI novices: The Big Tech firm is looking to expand its customer base by making its products easier to use. The strategy is solid but misses the bigger picture.

Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.

On today's podcast episode, we discuss why the internet might be getting worse, what a new device designed for generative AI (genAI) might look like, whether we're sure about self-checkout, why a new online safety bill matters, what consumers expect from brands on social issues, where the ultra-rich spend their holidays, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Carina Perkins.

Max canceled 26.9% of its shows between January 2020 and August 2023, ahead of streaming’s overall cancellation rate of 12.2%, according to Variety Intelligence Platform and Luminate.

US consumers are more worried about data privacy than ever: A Pew study shows growing concern—and confusion—around how companies use personal data.

Advertising Week New York 2023 wrapped up yesterday. This year, conversations moved away from Web3 and NFTs and toward generative AI and retail media. Advertisers were focused on increasing market share and creating shoppable ads. Here are five key lessons we learned from the events.

Toyota, BMW align with Tesla's North American Charging System, broadening access to the largest supercharger network and charging standard.

Amazon tests Agility’s humanoid robot in warehouses: Digit will work alongside humans and do some of their work. We can expect the move will fuel workforce disruption anxiety.

With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.

On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.

IBM’s AI expertise and Amazon’s cloud dominance could revolutionize contact centers and supply chains as the trend of Big Tech partnerships continues. Smaller players could be edged out.

Google lays off more staff during critical period: It joins other tech firms in a new round of layoffs, intensifying concerns about further reductions despite improved market performance.