Advertising & Marketing

Influencers remain affiliate’s flavor of the month. As creators and influencers continue to climb marketers’ list of strategic priorities, affiliate networks, platforms, and agencies have stepped up their courtship of influencers.

Lawsuits surrounding Nokia’s $152 billion R&D-driven patent arsenal come amid job cuts and falling sales. HP’s and Amazon’s brand reputations are at stake.

A world on edge could curtail tech’s economic recovery: The tech industry faces economic challenges due to global instability and US-China tensions, despite a strong US economy.

It’s intensifying its digital health strategy by enriching 2024 wearables with features like blood pressure and sleep apnea detection and a paid AI-driven health-coaching service.

Creator economy startups are struggling to survive: Economic woes have been forcing some to sell under unfavorable terms. The troubles could expand to other sectors.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how Amazon's second Prime Day got on, how Americans feel about AI rules, and all the ways Netflix is trying to make money. Tune in to the discussion with this month's contestants: our analysts Sky Canaves, Daniel Konstantinovic, and Yory Wurmser.

AB InBev’s beer volumes fell 3.4% in Q3: Declining Bud Light sales weighed down the company’s US performance.

Regulators want to know if it was a tactic to preserve search monopoly. Losing the case could result in breaking up lucrative exclusivity deals.

Apple unveils groundbreaking M3 chips at ‘scary’ event: The 3-nanometer process chips are a testament to Apple’s innovation, but it may have to do more to keep loyalists happy.

Is Humane’s AI Pin priced right at $1,000? It’s part of a coming class of devices that could challenge the smartphone’s decades-long supremacy.

In the race for next-gen chipsets, Qualcomm, Nvidia, AMD, and Apple are pushing boundaries in AI and performance, promising to revitalize a flagging PC market.

Amazon is growing into an advertising titan: The company’s ad revenues jumped 26% in Q3 thanks to football and a strong hold on retail media.

Three consecutive months of growth for the US ad market: The sector barely squeezed ahead at 0.1% in September, but the future looks bright.

Retailers can learn a lot from quick-service restaurants in delivering a satisfying customer experience. Chipotle leverages first-party data for more personalized and predictive offers, while Sweetgreen experiments with new formats and technologies to provide a more omnichannel experience. Plus, Starbucks has proven that brand loyalty can go a long way even when making changes.

AI companies must adapt to the emerging landscape of federal regulations or risk failing government approvals in an industry where innovation and agility are the currencies of success.

With AI companies making it a pain for artists to opt out of data scraping, a new subset of solutions protects artists. It’s the latest industry pushback on AI’s hunger for data sets.

Google invests $2 billion in Anthropic: It underscores the tech giant’s commitment to lead in generative AI by leveraging Anthropic’s innovation while intensifying competition.

On today’s podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers’ privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.

On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

Over a third (35%) of CMOs worldwide are using generative AI to create a great brand experience, per Dentsu Creative.