AI is “for sure the hottest topic in the SEO space,” said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. “But people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.” Here’s what marketers need to know.
Many brands are entering the year with flat—or declining—budgets. You can’t assume what you did last year will work this year, and your average order value and conversion rates could decline from 2022 as consumers continue to be more money-conscious, said Ken Magner, strategist, marketplace search at Tinuiti, in a recent webinar.
McDonald’s innovation strategy leans on its core menu items: The fast-food giant appears to be taking a page from its chief rival, Burger King.
Slowing growth forces Beijing to capitulate to Big Tech: Facing the weakest growth in decades, China seeks cooperation with the EU and will loosen its iron grip on tech monoliths to spur the economy.
Apple unloads new Macs featuring Apple Silicon: The latest Mac mini and MacBook Pro models could blanket more of the desktop and notebook market in 2023.
Lunar New Year is big business in China, but Western marketers haven’t quite figured it out: Brands have a selling opportunity, but it’s a work in progress.
Our analyst shares what’s hot (the environment and Web3) and what’s not (the economy, the metaverse, and the fear of both logging on and off social media).
The FTC looks to crack down on greenwashing: Companies that use terms like “sustainable” and “carbon-neutral” could be required to substantiate their claims, or pay heavy fines.
Netflix’s upfront debut could be bumpy for advertisers: In a significant media power shift, streaming’s upfront takeover could drive CPMs even higher.
As brand loyalty declines, deals remain a surefire way to win over consumers. Shoppers get discounts and retailers get invaluable first-party data. It’s a win-win. Here are five charts on how to up your loyalty game.
Zappos finds low-hanging fruit to bolster the customer experience: The Amazon-owned retailer launches a label-free, box-free returns service at Whole Foods Markets.
Apple’s intensifying in-house push: It already designs its own processors, and now it looks like Apple is moving to make its own Wi-Fi and 5G radios, displays, and touchscreens, reducing reliance on suppliers.
TSMC’s strategic expansion: The world’s largest contract chip manufacturer is eyeing expansion into Japan and Europe, a move that could prove useful in any future conflict with China.
DirecTV’s layoffs are a bad sign for pay TV: The long-dominant format is entering a very long goodbye as power shifts toward digital channels.
President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.
As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.
Apple’s next move: The company lost $1 trillion in a year, saw China’s COVID-19 shutdowns diminish Q4 iPhone sales, and is now wrestling with shrinking demand for multiple products as consumers brace for a recession.
Inaccurate maps threaten rural states’ broadband funds: Senators reveal 20,000 examples where ISP coverage was overstated in the FCC’s broadband maps.
YouTube Shorts courts creators with new payment scheme: The video leader is aiming to remain competitive with TikTok’s pursuit of highly influential users.
After postponing it a couple of times, Google has confirmed it will deprecate Chrome cookies once and for all in 2024. Are you ready? Here’s what you need to know to navigate this new world, including how to talk to internal and external partners, a rundown on identity solutions, and why you need to start now.