What March Madness ad sales say about linear’s sports advantage: A fractured landscape for sports streaming gives traditional TV an edge, but threats loom.
Outpacing rivals, Apple acquires AI startups for genAI in products/services. Its vast Apple Silicon base now seeks AI enhancements to round out the ecosystem.
The company integrates genAI into its Fusion Cloud, enhancing marketing, sales, and CX. It’s aiming for an adoption boost by streamlining customer interactions and driving efficiency.
Websites are blocking OpenAI more than Google: Generative AI poses problems for websites to stay alive. But Google could roll out its AI search platform to keep them afloat.
While making up just 2% of US market share in their categories, the 97 companies on Bain’s Insurgent Brands 2024 list captured nearly 20% of incremental category growth last year, per the firm.
ChatGPT gets a body: The Figure-OpenAI partnership reveals its humanoid robot’s stunning capabilities. Embodied AI is coming to market, likely to be met with polarized reactions.
On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.
The ecommerce giant’s launch of ads on Prime Video instantly gave it the largest audience for an ad-supported subscription video service in the US.
Anthropic’s Claude 3 Haiku challenges OpenAI and Google in speed and affordability, paving a path to wider adoption. Its Amazon and Google partnerships could ensure growth.
Microsoft undercuts OpenAI with its Copilot update: It’s offering the startup’s most powerful model for free as a loss-leader strategy. It underscores fierce competition in the AI sector.
The EU’s Digital Markets Act levels the playing field for alternative smartphone browsers and search engines, proving that open markets lead to new opportunities.
Google, Nvidia, and Microsoft eye biotech as the real AI moneymaker: Returns are high and AI’s hallucination is a benefit. The ventures could help subsidize the industry’s high costs.
Over the past year, the behavior of customers, regulators, and banks has changed as they adjust to new risks in an evolving landscape.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
With third-party cookies on the way out, access to customer data is more valuable to brands than ever. By leveraging loyalty programs, brands can collect first-party data, including customer demographics and shopping habits, in exchange for targeted offers or deals. But in order for brands to get access to customer data, they need to be sure their loyalty program resonates with their audience.
Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.
Apple tests AI-powered ad buying: Its tool focuses on App Store ads and allows advertisers to set budgets and cost per user before automatic placement.
The future of TikTok’s content creators, advertisers, and 170 million users remains uncertain as the bill moves to the Senate. TikTok’s loss could be Meta’s and Google’s gain.
Advertisers and exchanges still aren’t free of the made-for-advertising plague: Watchdog’s latest report tears into MFA sites’ prevalence on ad exchanges and retail media networks.