Amazon expands drone delivery tests for prescription medications in Texas, potentially revolutionizing time-sensitive deliveries and sparking wider interest in the tech’s future.
Startups are riding the generative AI wave, but for how long? While genAI startups thrive with revenue and funding, profitability may remain elusive, risking a sector-wide setback in 2024.
The vast majority (96%) of Pinterest searches are unbranded, said Brittan Bushman, Pinterst’s director of strategy, during a session at Advertising Week New York 2023. This means that consumers turn to Pinterest to learn what kinds of products are out there, unlike traditional search engines like Google, where they go to refine their search for something they already know exists.
Generative AI implementation in marketing is well underway. Now, marketers’ concerns have shifted from how to use generative AI to what the technology means for consumer data and privacy, if models are trustworthy, and where human oversight comes in.
On today's podcast episode, we discuss how marketers have been adopting generative AI (genAI), what ordinary Americans want from it, and what the genAI frenzy could face in 2024. "In Other News," we talk about how much ChatGPT will hurt publishers now that it has real-time information and what we can expect AI PCs to do differently. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
TikTok’s premium ad placements get Disney’s stamp of approval: The app will host a monthlong Disney content hub.
Now that Google has reaffirmed it will deprecate third-party cookies for all users in the third quarter of 2024, it’s clear that marketers need to get their post-cookie plans in place, including how and where identity solutions fit. But there are a few things to keep in mind while exploring identity resolution.
Companies continue to make headcount cuts to counter inflation and economic uncertainty, while opportunities abound for high-caliber tech workers in emerging markets.
Amazon aims to stop fake reviews at the source: The retail giant is teaming with a cross-industry array of players including Booking.com and Expedia Group to decrease review fraud.
Kroger’s retail media arm goes green: Kroger Precision Marketing is working with Scope3 to measure carbon emissions, pushing advertisers to recognize the environmental impact of wasted impressions.
iPhone 15 sales dip 4.5% in China, highlighting waning demand. Geopolitical tensions and local competition affect sales.
GenAI ignites $2.4 trillion growth in US tech sector: Tech giants’ valuations have boomed over AI, but rapid growth sparks concerns over profitability, ethics, and potential government regulations.
ChatGPT knows who we are: Chatbots’ ability to gather sensitive information from mundane conversations poses privacy risks and could get worse as models advance and gain multimodal capabilities.
A McKinsey report argues that the financial services industry is undergoing an epic transformation, with each bank’s success heavily dependent on its integration of AI.
Google says it will offer legal protection to generative AI users: The company’s announcement is an attempt to pursue a legal battle that will protect the tech’s future.
Fintech conferences aren’t what they used to be: Marketers are more pressed to show the business a return on investment from in-person attendance—and that’s taking the form of meaningful interactions and getting business done.
The new year is just around the corner, and it’s a great time for retailers to take stock of what worked and what didn’t in 2023 and stay informed on what consumers will expect in 2024.
A hurting US ad market is showing signs of recovery. Our forecast predicts 3.8% growth in overalUS media ad spend this year, for a total of $353.86 billion. Magna upped its US ad spend forecast for 2023 YoY growth from 4.2% to 5.2% in September. And in August, the US ad market achieved two consecutive months of growth for the first time since last June.