As Bing makes inroads into Google’s lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.
SES and Intelsat, two of the world’s largest satellite operators, are close to a merger deal that would create a $10B company to compete with SpaceX and Amazon.
Replit, a popular online coding platform with 20 million users, is partnering with Google Cloud to create AI programming applications and challenge Microsoft’s GitHub Copilot X.
Substack attracts $5 million-plus in crowdfunding commitments: Newsletter platform gives both users and readers an opportunity to share in ownership to meet its cash needs.
Diversity in video ads is waning amid wider DEI drop: Some states seek DEI curbs, but consumers are willing to tie their purchases to inclusion.
Facing AI competition, Google adds features to enhance search results: Fact-checking tools signal company’s focus on bolstering transparency and trust.
Plummeting VC investment in creator economy startups may make it seem like the creator economy was overblown. But VC investment is just one part of the picture, and brands should not take the funding chill as a sign to slow spending on influencer marketing.
On today's episode, we discuss how the quality of life on the internet is changing, what to expect from Apple's imminent mixed reality headset, when the new primetime is, whether customers are too demanding or businesses aren't empathetic enough, how plane speeds have changed over time, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Max Willens.
ChatGPT will transform formulaic tasks like product descriptions and inventory management. As OpenAI makes more integrations available, adoption will become increasingly common. Here’s how major retailers are already using ChatGPT.
Splitting into six companies makes each business unit more competitive while reducing regulatory oversight, which could help increase profits.
Technology startups are finding it harder to scrounge for backing while investors play it safe in the aftermath of a banking crisis that could put the innovation economy in peril.
Disney doesn’t think the metaverse is a priority: The company’s first round of layoffs axed its metaverse division as the rest of the media world leaves the limp dream behind.
Can brands use generative AI without landing in court? Coca-Cola has launched a generative image AI that only uses company-owned art assets as it and other brands explore the tech.
A 2022 Aira survey of marketers worldwide found 58.9% already used AI tools to optimize existing content, such as for search or to outshine competitors’ copy. Here are four noteworthy ways ChatGPT and other generative AI tools—such as Anyword, Jasper, Copy.ai, Frase, and Quillbot—might be used to enhance content.
On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.
Because data clean room technology is so new, it involves a lot of trial and error for marketers to get their strategy right. However, there are ways that brands can set themselves up for success, including creating a strategy that can be used across multiple clean rooms, having an identity solution in place, and working toward a holistic customer view.
Apple leads businesses leaning on China: The brewing tech cold war notwithstanding, companies like Apple need to rely on established supply chains. Continued foreign partnerships are essential to China’s recovery.
TikTok is banned from French government phones. The move may accelerate wider government bans of other apps, like Instagram and Twitter.
With a clear understanding of consumers’ preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas’ Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.
Roblox’s ad struggles show the metaverse’s waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.