LinkedIn's new sponsored post feature: The B2B leader attempts to raise engagement and lead generation with a new format, but will it work?
Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.
It may be a new year, but 2023 shopping habits aren’t going anywhere, according to Barbara Connors, vice president of strategy and acceleration at 84.51, a retail data company under The Kroger Co. Customers are still motivated by price and value, still expecting the shopping experience to seamlessly shift between online and offline channels, and still interested in buying private label goods.
In 2025, Google will begin gradually phasing out third-party cookies, with the goal to eradicate them by year’s end. To help our readers prepare, we answered the most common questions we receive on cookie deprecation and identity resolution.
Post-pandemic slowdowns and layoffs have developers contemplating unionization. Meanwhile, AI use in game creation gains ground, creating more uncertainty in the sector.
More layoffs at Google, this time at X moonshot division: It’s part of a broader restructuring to boost revenue, develop AI, and spin off viable startups. It could hinder innovation.
Startup’s genAI model beats Meta’s Llama 2: 01.AI’s open-source model could shake up the sector. With AI profitability uncertain, the outlook might be winner takes all.
Only 3.7% of retail workers belonged to a union last year: That’s down from 4.3% a year earlier, as the labor movement fizzles out.
AI and technology advances increase risks of disinformation in an election year. Officials scramble to identify threats, but the damage could already be done.
On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Google isn’t prepared for the coming influx of AI content: The company said it doesn’t distinguish between AI and human-made articles on Google News.
The “Mad Men” approach of finding the perfect slogan and polished copy isn’t gospel. For some, we’re now in the era of unpolished content, disruptive formatting, and what TotalRetail is calling “weirdvertising.” These ads take the basic idea of memeification found on social media and extend it to other forms of display advertising, including out-of-home (OOH) and print.
Nearing a $1 trillion valuation, Meta rebounds with a strategic shift, reversing its post-pandemic slump and signaling a potential AI-driven Big Tech revival.
TikTok’s US growth is slowing: That trend correlates with the launch of TikTok Shop, which some feel degraded the app’s experience.
Retail media meets DOOH: Planet Fitness leverages prolonged in-club exposure, ensuring high-impact advertising and pushing boundaries beyond traditional billboards.
Cloud rivalry heats up as prices surge in the region. AWS’ investments could alter the landscape and boost economies in time for wider AI adoption.
AI subscriptions surge. Will people pay? The technology is expensive for tech companies to run, and they need to turn a profit. Ads are an option, but hallucinations make it sketchy territory.
Google loses two more top AI researchers: The startup world beckons Big Tech talent, but an elusive road to profitability could thin the herd.