The CRM solutions giant is unveiling security standards and AI integration for recurring revenue. The success of the pivot remains uncertain due to previous integration challenges.
As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.
Reaching consumers starts with knowing who they are. That means understanding consumer demographics, media and search behaviors, and ad consumption habits. Here are five charts to help you get to know your customers.
Healthcare marketing budgets went digital in 2022: A survey of the top 100 healthcare marketing agencies shows digital work is outpacing other media channels.
Private label products give retailers more control over sourcing, manufacturing, and pricing, which they can use to offer items for lower costs, encouraging consumers to try new products, leading to lifelong brand ambassadors who will swear by your brand. Here’s how Target, Walmart, and Costco are labeling up.
Meta held a company-wide meeting in response to Apple’s recently unveiled augmented reality ecosystem, hinting at a rivalry between the two tech giants.
Although Spotify has dominated music streaming, its new focus on user-created and video content puts it in competition with established players like YouTube and TikTok.
Microsoft gives an accidental look into the future of search ads: A Bing misstep ignites concerns about what advertising looks like in the AI age.
Google offers publishers another olive branch: The company will launch a news platform called Showcase in the US this summer that will pay over 150 publishers.
Publishers race to get ahead of artificial intelligence: Axel Springer will seek AI acquisitions as publishers explore ways to integrate the disruptive tech.
TikTok and Amazon join the ranks of Google (and to a lesser degree Microsoft) as places where consumers start their searches. Meanwhile, audience-based targeting is becoming a more privacy-compliant way to reach consumers. And of course, generative AI will change search as we know it, though no one can be sure of how—yet.
On today's episode, we discuss why Americans would go to a retailer for their healthcare, where most of them are going, and what the most significant deal in retail healthcare has been so far. "In Other News," we talk about why Allina Health is denying certain types of care to patients and why consumer trust in the healthcare system is continuing to fall. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
On today’s episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What’s Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.
RH’s first international location is in a 17th century English estate: The high-end retailer and hospitality company is the latest luxury seller to reimagine the in-person experience.
Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.
Despite slow US adoption and economic downturn affecting advertising, TikTok’s 1 billion daily users and Instagram’s exit from live shopping present opportunities for growth.
The game is Blizzard’s fastest-selling title despite launching in the middle of a Microsoft merger and suffering various connectivity issues.
New AI Tools for Marketers: Salesforce and Adobe launch generative AI products aimed at streamlining workflows and bolstering campaign performance through customization.
Twitch’s attempt to crack down on brand-influencer partnerships fails: The platform walked back unpopular rules that limited independent advertising deals.