TikTok influencers drive the most engagement for sponsors: Our Industry KPIs show influencers on TikTok have more than twice the engagement as Instagram influencers.
The Vision Pro’s technology and immersive user experience get high marks from reviewers, but its premium cost and concerns about developer support are barriers to adoption.
UPS sees significant challenges ahead: After reporting a 9.3% decline in annual sales in 2023, the company expects sales to rise as little as 1.1% this year.
Google unveils new Bard-powered features for Android: Smartphones are a powerful way to connect users with generative AI. Prioritizing digital privacy is a winning strategy.
Apple could make history at WWDC this year: It’s planning big generative AI announcements that could help it catch up and potentially surpass rivals in key product areas.
On today’s podcast episode, host Bill Fisher and our analysts Paul Briggs, Matteo Ceurvels, and Man-Chung Cheung each pitch their most dramatic predictions in their coverage regions for 2024, in hopes of securing "investment" from the other sharks. Can you be convinced to "invest" in their 2024 predictions?
Lunar New Year is approaching, providing another opportunity for brands to deliver culturally relevant campaigns. Successful brands can forge meaningful connections with diverse audiences, such as the AAPI community, communicate values of inclusion, and engage consumers in new markets. Unsuccessful brands risk losing equity, loyalty, and, ultimately, sales.
Generative AI’s costs, skill gaps, and infrastructural challenges are slowing enterprise adoption. 2024 could see an uptick as AI investments increase.
iRobot’s CEO exits as the company lays off 350 workers. Tech giants face M&A challenges as regulation reshapes acquisition strategies.
Physical retail sales will grow 2.0% this year: But the value of brick-and-mortar storefronts extends far beyond direct sales, which is why retailers keep opening more stores.
UK consumer confidence is up, as is their disposable income: While that bodes well for retailers, they aren’t out of the woods yet.
Instacart’s genAI recipe tools produce unappetizing results: The grocery platform’s rapid rollout of consumer-facing genAI tools may be hampering revenue growth.
Biden invokes Defense Production Act to rein in AI development: It’s the most significant step by the US government on AI regulation to date, but sparse details mean uncertain enforcement.
Microsoft takes more aggressive measures to boost its AI cloud revenue: It’s using its GitHub Copilot platform to entice new cloud customers, leaving AWS and Google to catch up.
To weather the ongoing storm, they’re investing in a variety of growth strategies.
On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise—and potential fall—of the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
In 2027, enterprise spending on generative AI solutions worldwide will reach $151.1 billion, growing nearly eightfold from its total in 2023, according to the International Data Corporation.
Not every trend gets the headline it deserves. Our analysts spotted three undervalued ad mediums (in games, shoppable media, and ride-share companies), each holding an opportunity for advertisers to diversify their spend, explore formats, and identify untapped audiences. Here are the ad forecast trends you need to know.
Compliance with the DMA comes with fees and risks. Sideloading is allowed, but unvetted apps increase user risk. The big win for EU regulators could set a global precedent.