Advertising & Marketing

Learn how the leading music store plans to foster community and support across its channels to offer more than just instruments and meet market demands. See Industry Voices: Holiday Preparedness with Guitar Center’s Jeannine D’Addario, senior vice president and chief marketing and communications officer, and discover her approach to acquiring new customer cohorts.

Thirty-second Super Bowl spots soar: NBC seeks a 9.1% price jump for the coveted ad slots, as well as a buy-in agreement for the Winter Olympics, as it capitalizes on both high-profile events.

Facebook decides it’s time to cash in on Oculus: The company will begin testing ads in select virtual reality games and programs on Oculus Quest headsets.

The move to integrate ads into VR experiences could help Oculus loosen its dependence on Facebook’s more profitable ventures. The company’s recent VR acquisitions could allow it to create VR content with targeted ads seamlessly built in.

On today's episode, we discuss how productivity is being reimagined in the WFH era, the implications of physical stores closing again this Thanksgiving, which companies have had recent turnaround performances, whether Netflix opening an online store makes sense, what the Olympics going ahead could mean for everyone, how to trick yourself into eating less, and more. Tune in to the discussion with eMarketer principal analysts Nicole Perrin and Paul Verna and analyst at Insider Intelligence Blake Droesch.

New ways to listen: Facebook and Spotify introduced new social audio opportunities this week as most social media companies explore their own take on the growing format.

The new features continue a normalization of encryption despite movement attempts to crackdown on the tech.

China is often seen as the wild west of privacy protection, where unscrupulous companies collect and trade personal data as regulators and consumers stand idly by. The Chinese government has been trying to change that, most recently by drafting a privacy law akin to the EU’s General Data Protection Regulation (GDPR). While the implications for businesses are still murky, it’s clear that China is determined to tackle this issue its own way, at its own pace.

FloC blocking: Amazon is preventing Google’s FloC tracking system from running on its properties, which could limit Google’s ability to build certain cohorts.

A seller’s market: Upfront negotiations are wrapping up, and multiple media companies are reporting substantial double-digit increases in ad rates.

Growing tolerance for mobile ads: US gamer sentiments toward advertisements in mobile gaming ads have improved during the pandemic as people continue to spend an increased amount of time with their mobile devices.

On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.

A localized offering: New details have emerged about Sinclair Broadcast Group's standalone sports streaming service, one that could present new opportunities to reach a growing digital live sports audience.

Google agrees to cooperate with UK regulators: The company will delay the elimination of third party cookies for an additional 60 days as it works with the Competition and Markets Authority on some competition-protecting proposals.

A new iCloud keychain feature would allow users to log in to websites and apps with Face ID or Touch ID instead of a password. The feature could bolster cybersecurity since stolen passwords are the leading driver of data breaches.