Personalization makes Spotify a sticky service: The music streaming service is leaning into its strengths with a brand campaign that will debut new in-app features.
It’s integrating genAI features into several products while making Siri smarter with access to GPT-4o. The ecosystem advantage promises privacy and personalization.
Walmart turns to technology to boost store associates’ efficiency: Digital shelf labels make it easier for associates to change prices, simplify stock replenishment, and increase order picking speeds.
iOS 18 to feature RCS, at long last: Apple's update will boosts cross-platform messaging—and benefit marketers with richer customer interactions.
Paid social search offerings differ significantly from traditional search ads
On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
The C2PA is a collection of representatives from companies including OpenAI, Google, Publicis, Microsoft, and Adobe with a goal to “make the world safe for generative AI,” according to Adam Buhler, steering committee member for the C2PA and executive vice president and head of creative technology at Publicis.
The dominant drone maker faces a potential US ban under the Countering CCP Drones Act and might need to sell to a US company or abandon the market completely.
A new feature that records all PC activities faces harsh criticism. Microsoft reversed course to make it an opt-in feature, but security experts say it’s still a potential problem.
Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.
X faces new brand safety concerns, but it’s not alone: Social media platforms still struggle with long-running challenges to moderate content.
The developer show comes amid pressure to deliver a cohesive AI strategy as Nvidia surpasses Apple’s market value. Balancing AI adoption with privacy will be a hurdle.
Slack Lists will integrate project management and messaging. Slack’s popularity can help address inefficiencies in project completion and improve productivity.
While Google pushes away ad blockers, Apple may welcome them: An upcoming Safari update could feature AI search and a free ad blocking tool.
Walmart knows it’s hard to find good help: That’s why the retailer is offering new training programs and certifications to fill high-demand roles across its business and providing hourly workers with bonuses.
Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.
On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.
Consumers are paying more attention to CTV ads: While linear still commands higher attention and ad spending, the gap is rapidly closing.