It’s still early days. There are signs that point to cars becoming a major new media and advertising venue. But both commerce and media are still developing in cars—and at the moment, neither is completely ready for native ad formats.
The chipmaker is cutting 1,258 roles after revenues and income plunge. The move counters smartphone sales declines and helps fund AI growth.
Finalizing its largest-ever deal after a 21-month regulatory battle will shake up the gaming industry and fuel Microsoft’s mobile and cloud gaming strategies.
Google’s Bard chatbot makes false claim about the Israel-Hamas war: It’s an example of what a group of Googlers are concerned about regarding the company’s genAI direction.
Netflix sees an opportunity to build its brand offline: The company plans to open destinations called Netflix House that mix retail, dining, and live experiences.
GM drives tech evolution with connected car API: With a groundbreaking API, it aims to standardize automotive app development across various vehicle lines for enhanced consumer experiences.
On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.
Brands, social platforms, and creators seek the right balance in AI rush: Creators eye opportunities as well as risks for sponsored content.
Firefly AI rivals DALL-E and Midjourney but solves the copyright problem by using Adobe’s vast asset library. AI inclusion could boost Adobe subscriptions.
Microsoft’s Activision Blizzard acquisition could boost Xbox offerings, though recent blockbusters remain exclusive elsewhere—for now.
ChatGPT API to get major changes in November: OpenAI will improve its API offering amid an evolving AI landscape. It could help counter the open-source threat.
AI is CEOs’ top priority, not workers: AI-skilled workers are scarce, and a lack of investment in the human workforce won’t bridge the gap. A nuanced adoption approach is needed.
On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
The gap in ad cost per thousand (CPM) between Netflix’s high and Hulu’s low decreased over the last year, resulting in a projected difference of $21.73, according to our forecast.
Utah sues TikTok, claiming it’s exploiting children via its addictive features. Concern grows over mental health and surveillance fears, and mounting scrutiny could accelerate TikTok bans.
Its Snapdragon X processors may revolutionize genAI-enabled Windows PCs. Qualcomm is diversifying its interests amid declining smartphone market revenue.
Google’s win over Sonos is a win for Nest users: A court victory over a patent infringement lawsuit showcases how tech legal battles can impede the ability to meet consumer needs.
Microsoft releases an AI Health Bot: Healthcare could be a pivotal industry for AI companies struggling to turn a profit on the technology. Maintaining privacy and security are paramount.