Advertising & Marketing

On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

Videos for small biz: Vimeo and TikTok's partnership will help small businesses with limited budgets create and publish video ads more easily.

Olympic backlash: Toyota has pulled all its Olympics-related ads from Japan as the number of COVID-19 cases in the country climbs and citizens express deeply negative sentiment about the Games.

Publicis buys CitrusAd: The agency's acquisition is a sign of the growing importance of retail media and the agency's focus on performance-oriented advertising.

Following a diminished need to refresh their wardrobe, consumers are excited to celebrate the holiday season in style. Watch Industry Voices: Holiday Preparedness with Banana Republic’s Jen Mullen, vice president and head of stores, to hear how the fashion retailer is applying learnings from last year to ensure a seamless holiday shopping experience.

There’s a lot of attention paid to direct-to-consumer (D2C) brands right now, and for good reason: in addition to the pandemic-fueled 45.5% growth from 2019 to 2020, US digital D2C sales are expected to grow another 15.9% in 2021, reaching $175 billion by 2023, according to our estimates.

TikTok aims for platform and brand safety: The short-form video app rolled out a series of new content moderation guidelines for influencers, encompassing both sponsored and organic content.

Consumers who opt in to Ring’s encryption will be the only ones able to view their video feeds. The move is an improvement on Ring’s checkered privacy and security past but falls short of critics’ demands.

The company acquired a Facebook team of engineers and physicists to boost its satellite internet venture off the ground. The stealthy acquisition is a much-needed injection of resources and talent as Amazon rushes to enter a market quickly being swallowed up by SpaceX.

As advertisers have cut down on how many demand-side platforms (DSPs) they work with, publishers have increased the number of their supply-side platform (SSP) partners. Lauren T. Fisher, executive vice president of business intelligence at research firm Advertiser Perceptions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest wave of SSP research, why identity resolution is important, and what to expect now that cookie deprecation in Chrome has been delayed.

On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

On today's episode, we discuss whether startups like Oscar Health can take on the major health insurers, how the consumerization of healthcare is changing expectations, and what digital tools are leading to healthcare's digitization. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

BytePlus gives brands access to star-making AI: ByteDance is offering websites and apps the option to take advantage of TikTok's recommendation algorithm and a suite of content and measurement tools.

Antitrust gets even more support from Biden administration: The president signed an executive order Friday that will allow government agencies to crack down on past mergers and acquisitions in the tech space, as well as examine their practices and power when it comes to personal data collection and usage.

The FCC approved Amazon’s request to use radar to track and monitor consumers’ sleeping patterns. Though Amazon has not announced how it will incorporate the tech, Echo users already appear comfortable having smart speakers record them in their bedrooms.

Global PC sales grew 13.2% YoY in Q2 2021, following several quarters of red-hot sales. However, the months of steady growth may be coming to an end as more workers and students return to offices and schools.

282 government agencies and private businesses formed a coalition to better respond to cyber attacks. NYC’s cyber coalition could serve as a template for other cities looking to bolster their defense against growing ransomware threats.