TSMC warns of a shortage until 2026, affecting Nvidia, Apple, and Qualcomm and potentially slowing wider AI adoption plans. Read online
Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z’s search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.
Anthropic and Menlo Ventures challenge OpenAI with a $100 million fund for AI startups focusing on AI trust, safety, healthcare, and cybersecurity.
Record labels say Verizon encourages piracy through lax policies and prioritizes customer retention over legal compliance.
The first contract protecting media jobs and salaries from genAI use could appease advertisers seeking authentic content sources.
Taboola partners with Apple: The native advertising platform will insert ads into Apple News and Stocks, helping Apple surpass $10 billion in ad revenues for the first time.
Discord’s ad approach sets it apart: The gaming messaging app uses an active “quests” ad format, and is looking to entice non-gaming brands.
Clienteling is a retail tactic that helps brands forge a deeper connection with customers via 1-to-1 relationships between store associates and customers.
On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.
AI’s potential to transform search: GenAI can enhance search efficiency by delivering direct answers, reducing reliance on traditional keyword-based search engines like Google.
It’s implementing a strategy that more deeply connects each branch to its local community.
Google is still battling against made for advertising sites: A Pixalate report found that 72% of MFA sites sold ads via AdExchange in May despite industrywide improvements.
US retail and dining foot traffic has grown nearly every month from June 2023 to May 2024, compared with the same period a year prior, according to data from Placer.ai.
YouTube adds text-to-speech and captions to Shorts: The platform upgrades its creator tools to compete with TikTok and attract younger audiences.
X’s confusing verification system draws regulatory ire: The European Commission could fine X as much as 6% of its global revenues, per a recent complaint.
Industry KPIs highlight advertising’s rising cost per acquisition: Some sectors with elevated CPAs enjoy strong conversion rates, but others are saddled with high costs and low return.
Charlotte Observer reduces print editions to three days weekly: The move reflects the shift towards digital content and changing consumer demands.
Generative AI to drive brands’ social media output: Businesses report efficiency gains but face challenges maintaining authenticity and preventing misinformation.
Spotify is restructuring its ad team: The company is laying off 40 employees and focusing on building out its programmatic capabilities to entice smaller brands.