Enterprises struggle to integrate AI agents with their existing tools and solutions, with 80% of IT leaders citing data integration as the key challenge.
The image generator’s open-source availability raises concerns about potential misuse for deepfakes and misinformation, especially in the absence of robust AI safety regulations in the US.
In December 2024, Google.com dominated generated AI (genAI) search with 16.5 billion visitors, while runner-up ChatGPT had just 517 million, according to Similarweb.
Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.
As consumers get bored of brands—72% said that “very few really stand out as different,” according to VML’s 2025 Future 100 report—marketers are turning to creative campaigns to attract attention.
Younger banking customers care more than their older counterparts about banks’ diversity.
Microsoft, Oracle, and billionaire investors are vying for a TikTok buyout, with ByteDance keeping a stake. The deal could reshape TikTok’s data security and advertising model.
Hims blames drugmakers for high GLP-1 prices in Super Bowl TV spot: It’s a bold—and expensive—move for Hims, especially considering the uncertain future of compounded weight loss drugs and doctors’ growing apprehension of how these treatments are marketed and sold.
Space economy expansion sparks ad concerns: Visible space ads could disrupt celestial studies and humanity's connection to the night sky.
DeepSeek’s affordable AI is a game-changer for marketers, but DeepSeek’s data privacy practices may scare off companies wary of Chinese server storage and security gaps
Retailers get burned on DEI: Companies risk backlash whether they stand firm or capitulate to anti-DEI pressure.
Mobile app ads are the most frustrating online advertising format, according to 81% of US internet users, according to August 2024 data from Eyeo and The Harris Poll.
As marketing becomes more directly tied to revenue goals, the ability to measure and report on its impact has declined. Some of that can be attributed to signal loss as the industry moves away from third-party tracking to more privacy-safe identifiers. Today’s audiences are also spread across multiple channels and devices. This makes it harder to track the customer journey and attribute results to specific marketing efforts.
As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends
A scrappy Chinese startup disrupts the AI hierarchy with a lean, open-source model, challenging Big Tech’s costly infrastructure and rewriting the rules of AI competition.
Will December’s strong ad spend hold into 2025? Economic uncertainties could cause a cooldown, but regulatory shifts offer some relief.
On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.