Google adds first-party data protections for advertisers: New products will help ensure user privacy isn’t infringed upon.
Advertisers embrace AI in content strategies: AI is becoming essential in advertising, with 57% of advertisers using it for investment decisions and nearly 70% open to AI-generated content.
A recent study reveals this generational cohort cares less about accumulating and paying off debt than they do about saving.
On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.
In response to the CrowdStrike breach, Microsoft limits access to its Windows kernel, but vendors worry the new rules may stifle competition.
Their “boring” marketing tactics may be working—which means they should keep using them.
Inclusive brands, exclusive growth: Beauty companies that champion inclusion unlock new customer segments and drive higher sales, a Circana and SeeMee Index study shows.
FDA warns AbbVie for misleading TV ad ft. Serena Williams: Pharma marketers—particularly those who work with celebrities—ought to pay close attention to the regulator’s assertions.
Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.
It urges stricter rules to protect minors from overspending in games like Fortnite and Minecraft.
The collaboration aims to stop harmful posts from spreading across platforms and protect against legal risks.
A $1.5 billion valuation could intensify pressure to meet investor demands, raising concerns about its balance between AI safety and profitability.
Marketer and consumer priorities don’t align: An iHeartMedia report shows that marketers live in a vastly different world than their target audiences.
The Surgeon General’s plan to protect kids, backed by state attorneys general, could change how platforms and advertisers engage users.
Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.
McDonald’s, Starbucks refocus on core strengths: McDonald’s added kiosks for faster service, and Starbucks enhanced its stores’ ambiance to encourage longer customer visits.