The ad industry’s concern about AI deepfakes grows: Integral Ad Science will measure the negative impact of generated fakes during a year of hefty election spending.
“Healthy” soda sales are soaring: But Poppi (and others) may need to shift their marketing messages in the wake of a class-action lawsuit arguing its gut health claims are misleading.
Google has a 92% global market share in search, generating massive profits from its ad-driven model. It’s hard to see any platform rivaling that, but generative AI search platform Perplexity, valued at $1 billion, is challenging the leader.
ChatGPT’s outage Tuesday caused Google’s Gemini, Perplexity AI, and Anthropic’s Claude to experience downtime from a sudden spike in usage, underscoring the fragility of AI’s supporting infrastructure.
Its deal with the startup could accelerate Shutterstock’s attempts to become the “data and distribution partner of choice” for AI model training
Microsoft moves away from moonshot projects to channel resources toward AI expansion goals. AI myopia could come at the cost of future innovation.
Consumers are seeing and hearing healthcare-focused ads on a range of traditional and digital channels. Here’s the data you need to ensure your advertisements are resonating with patients.
Dr Pepper has the right prescription to grow share: Savvy marketing, novel flavors, and a quirk in its distribution helped Dr Pepper tie Pepsi-Cola as the No. 2 carbonated soft drink brand.
Ransomware hackers demand $500,000. Mishandling user data risks customer fallout.
AMD aims to challenge Nvidia’s AI dominance with a new data center and PC hardware later this year, using key industry partnerships and competitive pricing to accelerate adoption.
Are walled gardens a thing of the past? Shrinking market share and distrust of major platforms is leading to a shift toward open-ended ad solutions.
On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.
YouTube intensifies its ad-blocker crackdown: While the change is unpopular with users, YouTube is seeing strong ad and subscription revenue growth.
Despite the prevalence of digital banking e-statement adoption is still relatively low, posing a costly problem for banks.
Businesses are enjoying the benefits of genAI in professional services, marketing, and sales but face risks like inaccuracy and data privacy. Stronger AI security is needed.
With a $2.8 trillion market cap, Nvidia is catching up to Apple and Microsoft as it leads the industry shift to AI hardware.