Now that the election outcome is certain, we explore how Trump’s proposed tariffs, big-business agenda, and media influence will affect key areas of digital marketing and advertising.
38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.
On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a “Simple Snapchat” app could do, and the potential impact of a new “Sponsored Snaps” ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.
Meta, TikTok, Snap, and X intensify efforts to counter foreign influence and AI-driven deepfakes. Their ability to protect election integrity faces critical scrutiny.
Heavy spending on AI infrastructure by Meta, Google, Amazon, Microsoft, and Apple underscores their faith in AI’s growth, but the pressure to deliver consistent ROI mounts.
Fox sells out Super Bowl ad space for $7 million each: The cost of a Super Bowl ad climbs each year, but so does ROI.
On today's podcast episode, we discuss what will happen if either Donald Trump or Kamala Harris win the US election and how that will affect inflation, high growth digital advertising channels, and regulatory priorities. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Zak Stambor.
The phrase “retail apocalypse” once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the EMARKETER Summit on November 1.
Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.
Custom hardware brings OpenAI closer to independence and aims to control costs and break Nvidia’s monopoly.
Varied state AI laws complicate compliance. A federal standard could balance innovation with public safety.
New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.
Retailers tour college campuses: Brands ranging from Ikea to Rent the Runway are using the events to build awareness and connect with consumers.
Why Nielsen’s first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.
On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.
Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.
If you’re happy and you know it … will you click? Data shows consumers remember and engage with emotionally resonant ads. It’s not just about making consumers happy. They’re drawn to content and marketing campaigns that are funny, foster a sense of belonging, and tell compelling stories. Here are five key stats on why marketing through emotions matters and what advertisers should keep in mind.
Six banks made Interbrand’s top brand ranking for their financial performances, influence, and brand strength.
ChatGPT’s new offering can challenge Google’s search space while expanding its appeal, positioning OpenAI for future ad revenue opportunities.