Major gaming studios are accelerating the use of genAI in game production, resulting in developer and creative job losses and mounting ethical concerns
Netflix CFO Spencer Neumann is optimistic about the future of ads on Netflix. “When you get into ‘26 and beyond, [advertising] can be even more meaningful and, hopefully, it becomes to the point where it is a primary [revenue] contributor, given all of that engagement and reach that we’re building,” he said on the company’s earnings call last week.
Younger generations are social first; older generations begin in a web browser.
Despite a slow start, foreign sanctions, and tight digital regulations, generative AI is emerging as a significant force in China.
Grab acquires Chope’s restaurant reservation business in Singapore, Indonesia, and Thailand, providing a blueprint for super apps absorbing flailing services to expand user engagement.
Valued at $5.5 billion, Cohere’s business-focused AI has secured major clients. It has no consumer-facing products—and no pressure from Big Tech partners.
Unilever begins the process of selling its ice cream business: A sale could boost profitability and enable it to steer clear of controversies over Ben & Jerry’s political stances.
Third-party cookies on Chrome could be here to stay: Google said it may ask users to opt-in to cookie tracking in a major strategic shift.
ANA’s ethics code focuses on AI, privacy: Low consumer sentiment toward AI and changing regulations created need for a new framework.
Brands can advertise with Paramount for as little as $500: The media giant is looking to open up spending from smaller brands via AI tools for TV ads. Read online
Google faces probe by Italian watchdog: Investigation examines clarity of consent requests, reflecting EU's commitment to transparent data practices.
Mini AI models race to the bottom: OpenAI’s GPT-4o Mini outperforms rivals, costs less, supports more tokens, and highlights a trend toward affordable, efficient AI models.
Microsoft’s subscription strategy faces renewed regulatory pressure for exploiting titles like Call of Duty to charge consumers more
Top TV ads drive consumer engagement: Innovative creative and category-specific themes allow new brands to rival established giants in ad effectiveness.
Mercado Libre gains momentum: Disney ad tech integration to broaden access to streaming inventory for Latin America advertisers.
On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.
Despite complaints, marketers who use Google for analytics need to understand Google Analytics 4 (GA4) because it’s not going away. “This is Google’s world, and we’re just all living in it,” said Colleen Harris, director product manager at Ansira. Here’s what marketers need to know in order to maximize GA4’s potential.
The tug-of-war between Big Tech and foreign privacy and antitrust regulators is escalating, with end users hanging in the balance