Advertising & Marketing

Reddit debuts conversational AI: Reddit answers provides fast, intelligent search, enhancing the platform's navigation and user experience.

The president-elect has chosen some high-profile members of the financial services industry to serve in his administration.

AI-driven tools are helping brands swap cookie-cutter campaigns for ultra-targeted experiences, giving Adobe a fresh shot at dominating customer engagement

What Omnicom and Interpublic’s merger means for the industry: The Big Four will become the Big Three in a move that shifts industry power dynamics.

Banks have an opportunity to build trust by recommending relevant products and engaging on social media.

With divestiture unlikely, TikTok faces removal from US app stores, sparking uncertainty for creators, advertisers, and global regulation in an increasingly tense US-China standoff

With Waymo and Uber scaling operations via partnerships, robotaxis could become a competitive force in global transportation markets.

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.

Despite its popularity, TikTok’s ad revenues are relatively small compared with those of the social behemoth Meta. But CPMs on TikTok are inching closer and closer to Meta’s each year, per our forecasts

FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.

Around the same time the Department of Justice recommended a judge require Google sell Chrome, rumors stirred about OpenAI launching its own browser. If the DOJ's recommendation becomes a reality, a forced Chrome sale would pave the way for another browser to compete for its users.

Vodafone and Three’s £15 billion merger forms the UK’s largest mobile operator, reflecting a telecom consolidation trend and potential regulatory leniency on major M&As.

Google loses key talent behind its AI-powered note-taking tool as former team members chase startup dreams and the chance to outpace their former employer.

Edelman wants to rely less on top-funnel brands: Layoffs show the company attempting to diversify revenues and meet demand for marketing services.

TikTok integrates with Nielsen ONE: Advertisers can measure and compare campaign performance across digital, linear TV, and CTV platforms.