The digital advertising industry has begun sharing feedback on Google’s Privacy Sandbox as individual stakeholders conclude their tests. While many believe the current Privacy Sandbox needs tweaks before it can function as an alternative to cookies, that’s not surprising, according to Andrew Pascoe, vice president, data science engineering at NextRoll.
On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.
70.5% of US traditional search ad spend will go to Google in 2026, according to our March 2024 forecast.
Microsoft could pay 4% of global revenues for a GDPR violation: Ad subsidiary Xandr was subject to a scathing complaint that called out its privacy and accuracy standards.
53% of brands often leverage data and media opportunities with retailers that do not carry their products, according to August 2023 data by Merkle.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.
Black consumers find advertisements more helpful than the general population. But Black consumers also feel advertisers aren’t always genuine when incorporating cultural diversity into their campaigns.
Rigorous identity verification processes prove challenging for Gen Zers who lack a digital footprint, revealing a growth opportunity for banks.
Privacy Sandbox has a host of problems, partners say: Four ad tech partners released highly critical reports about Google’s embattled post-cookie solution.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.
Can Tubi break into a tight UK streaming market? The Fox-owned service launched in the UK last week hoping to capitalize on a turn toward cheaper streaming options.
Brands adopting AI face criticism and legal challenges: Mishandling AI technology leads to reputational damage and erodes consumer trust.
A Canadian streaming revenue tax could see costs passed to consumers, advertisers: The industry has a strong argument for blocking a proposed 5% levy on revenues.
It’s a balancing act for brands that want to champion inclusivity—authentically and meaningfully, without stirring controversy. “It’s really important for advertising to reflect the world in which we live. Displaying it creates a sense of acceptance,” our analyst Paola Flores-Marquez said on the “Behind the Numbers: Reimagining Retail” podcast. But brands can hurt people by getting it wrong, she added.
Social media is crucial for B2B marketing success. However, B2B marketers’ ages may be affecting their campaigns’ effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.
Over half (52%) of CEOs worldwide expect generative AI to achieve efficiency and cost savings next year, according to an April 2024 survey from IBM Institute for Business Value (IBV) conducted by Oxford Economics.
Retail marketers should focus on brand marketing to combat consumers’ desire for value. That was the main theme from General Mills, Nike, Levi’s, and more brands’ recent earning calls. Oh, and if you can get Beyonce to name a song after your brand, even better.
Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across.