Advertising & Marketing

Meta’s alleged use of pirated books highlights AI’s data dilemma—tech companies need massive data sets, but legal battles may force stricter content licensing rules

Despite record AI investments, Big Tech’s revenue growth isn’t keeping up. With strained infrastructure and investor pressure mounting, 2025 will determine if AI can deliver real returns

A massive AI investment push and nuclear-powered infrastructure give France an edge, but supply chain constraints and strict EU rules could hamper its ability to compete with the US

Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and EMARKETER.

OpenAI hopes the Super Bowl can boost usage: Its first-ever spot coincides with a rebrand and rollout of ChatGPT search.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

The DOT’s halt on EV charging projects disrupts a $5B initiative. The move risks stalling consumer adoption and industry momentum.

The platform warns that shifting search algorithms and mixed DEI expectations could hurt user growth and brand perception.

Apple risks consumer trust—and security breaches—if it gives the UK a back door to iCloud, but noncompliance invites legal action.

Grammys’ viewership miss emphasizes Super Bowl power: The awards show ended a three-year streak of viewership bumps ahead of this weekend’s Super Bowl.

With Super Bowl ads costing around a whopping $7 million for a 30-second spot this year, viewers can expect some memorable commercials while watching the Chiefs and the Eagles face-off.

Consumer interaction and engagement with healthcare and pharmaceutical ads vary greatly by generation. Marketers must gain a better understanding of these differences to reach patients more effectively.

Google dropped diversity goals, citing federal compliance. Its DEI rollback reflects a strategic pivot among Big Tech firms to secure government partnerships

Nissan rejected Honda’s proposal to become a subsidiary. Both companies risk losing critical synergies as competitors strengthen EV and autonomous tech partnerships.

61.3% of US consumers think media publications should always disclose when content is created by AI, according to a May 2024 EMARKETER survey.

Nielsen and Paramount bury the hatchet: Measurement renewal deal offers a glimpse into the state of Nielsen competitors.