Fenty Beauty makes a play for gamers: The brand partnered with Netflix's “Arcane” animated series that’s based on the “League of Legends” video game to roll out a gamer-inspired collection.
By integrating Reuters content, Meta aims to enhance its AI’s credibility and drive ad revenue while carefully reentering the news domain.
With a 130% YoY spending jump, companies are doubling down on AI to drive innovation, despite concerns over data security and workforce readiness.
On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.
Its security memorandum treats AI models as national assets, offering counterintelligence backing and a framework to keep innovation safe and competitive.
Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.
Volkswagen aims to attract truck buyers with retro-themed Scout SUVs and pickups designed and built in the US.
Failure to secure patient data on a vast scale underscores how neglected safeguards put sensitive health information at risk.
Streamers, pay TV sue to block click-to-cancel: The FTC’s attempt to standardize digital cancellations may have an uphill battle.
On today's podcast episode, we discuss the numbers that summed up this year’s record breaking WNBA season the most, how TV’s biggest attraction (the NFL) is getting on, how a new “click to cancel” rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting Oscar Orozco.
The Spanish bank launched its digital speedboat in the US before most of its products become available.
Russia, China, and Iran use deepfakes and social platforms to fuel doubts about election integrity and destabilize public trust.
As the EU enforces stricter privacy standards, social media giants face escalating fines and pressure to adopt more user-centric data practices.
On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.
Leisure travel demand remains strong to close out 2024: American Airlines and Southwest expect bookings to pick up in the final months of the year.
Hollywood and artists push back: AI threatens creative integrity and intellectual property rights, sparking calls for regulation.
Anthropic’s AI can use computers like a human in an effort to boost productivity, but operational flaws reveal the challenges of AI in daily workflows.