The iOS, iPadOS, and macOS betas feature AI enhancements for Photos, Mail, and Siri, showcasing Apple's commitment to seamless, intuitive AI in everyday user experiences.
Renewed attention from young consumers is prompting life insurers to revisit their marketing plans.
By partnering with Time and others, Perplexity seeks to resolve content theft accusations and enhance its standing in the generative search market.
Influencer marketing can help payment brands shore up their marketing strategies now before their ad budget growth slows.
With 300 million users, CapCut’s intuitive features challenge Adobe and Canva, but potential US bans could disrupt its dominance.
This trend could drive widespread AI adoption and innovation, disrupting established market leaders like OpenAI and Google
“Deadpool & Wolverine” comes out this week, following a number of cross-promotional activations that have taken advantage of star Ryan Reynolds’ ad prowess. Marketing surrounding “Deadpool & Wolverine” borrows a page from the pink playbook used by “Barbie” ahead of its release a year ago.
The prototype AI search engine could reshape search dynamics by offering a more conversational and customizable user experience.
Publicis Groupe’s $500 million investment in creators: The French ad firm purchased influencer marketing company Influential as interest in creators grows.
2,500 SAG-AFTRA members demand safeguards after job losses and failed talks, highlighting the urgent need for ethical AI use in the gaming industry.
B2B and B2C brands beware: Effective crisis communication requires sincere apologies and transparent updates, as demonstrated by the CrowdStrike fiasco.
Chinese brands squeeze out US rivals: Apple, Starbucks, Nike, and McDonald’s are among the companies losing share in the world’s second-largest economy.
Deadpool & Wolverine breaks preview earnings record: Marvel's latest film shatters R-rated preview gross, signaling major success for the MCU.
On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
Last week, EssilorLuxottica, parent company of Ray-Ban and other eyewear brands, announced the acquisition of streetwear brand Supreme from VF Corporation. It’s a strange move for EssilorLuxottica.
The No. 1 factor that impacts marketing and planning spending is the economic climate for B2B marketers and corporate financial performance for B2C marketers.