Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.
With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization—offering tangible use cases beyond the AI arms race.
Retailers cut 6,419 jobs in January: That’s up 20% YoY, with more to come as chains like Joann plan to close hundreds of stores.
Thomson Reuters’ victory over Ross Intelligence sets a major legal precedent, challenging AI firms like on their use of copyrighted data for model training
Nearly every major retailer (and many smaller ones) has already launched media networks, but it’s not just for retailers anymore. While networks beyond retail have already begun to launch, 2025 will see more financial institutions, payment networks, travel companies, fitness centers, and more launch or revamp their own media networks. And as commerce media expands, so do the places ads are being served.
Instead of only relying on pre-scheduled ad breaks, advertisers are finding ways to engage viewers when they hit pause.
Musk’s plan to ‘delete’ the consumer watchdog is underway.
Everyone is talking about Hims’ Super Bowl weight loss drug ad: The reaction has been largely negative. We examine why it’s a gamble that will likely pay off for Hims.
Doctors take issue with NYU Langone Health’s Super Bowl ad: They’re largely questioning the not-for-profit’s choice to pay $8M+ for the ad. We explore why health systems would be better off advertising in local markets than national TV events.
Three-quarters of shoppers are open to genAI recommendations: Interest in AI-powered tools is growing as consumers look for ways to make better decisions.
Publicis simplifies women’s sports advertising: The initiative aggregates ad inventory and sponsorships across major leagues and networks.
Elon Musk’s takeover bid highlights OpenAI’s AI leadership but also fuels debate over its nonprofit roots, skyrocketing valuation, and long-term independence.
NFL maintains DEI efforts as Trump rolls back policies: The league reaffirms its diversity commitment, arguing it benefits both competition and business despite shifting political winds.
Taking chances versus playing it too safe: Brands like Snickers and Nationwide have faced backlash for polarizing commercials, proving that shock value can be a double-edged sword.
The future of Super Bowl advertising is multi-platform: Brands are investing in second-screen engagement and digital-first campaigns to maximize impact beyond the game.
The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.